DIY Spice Blends by Chef Heidi Mitandao Ya Kijamii Mapishi Ya Dijiti na Lize-Marie Swan

Muundo DIY Spice Blends by Chef Heidi Mitandao Ya Kijamii Mapishi Ya Dijiti na Lize-Marie Swan ni mshindi mashuhuri wa tuzo ya kifahari ya 2020 Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Utangazaji, Masoko na Mawasiliano.

FedhaUtangazaji· 2020

DIY Spice Blends by Chef Heidi Mitandao Ya Kijamii Mapishi Ya Dijiti

na Lize-Marie Swan

Mteja: Unilever Food Solutions

Mshindi wa Tuzo ya Fedha ya A' Design Award katika Kategoria ya Utangazaji

39,204

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #90682

Tembelea Tovuti Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu DIY Spice Blends by Chef Heidi Mitandao Ya Kijamii Mapishi Ya Dijiti

Suluhisho la Chakula cha Unilever lilimpa jukumu mkazi wa Chef Heidi Heckmann (Mpishi wa Wateja wa Mkoa, Cape Town) kuunda mapishi 11 ya kipekee ya viungo vya Spice kwa kutumia Range ya Spoti ya Robertsons. Kama sehemu ya "safari yetu, ugunduzi wako" wazo lilikuwa kuunda picha na muundo wa kipekee kwa kutumia viungo hivi kwa kampeni ya kupendeza ya Facebook. Kila wiki Chef Heidi spice Blends ya kipekee ilitumwa kama Media-Canvas Facebook Canvas Posts. Kila moja ya mapishi haya inapatikana pia kwa upakuaji wa iPad kwenye wavuti ya UFS.com.

Utambuzi

Kuhusu Tuzo ya Fedha ya A' Design Award

DIY Spice Blends by Chef Heidi Mitandao Ya Kijamii Mapishi Ya Dijiti ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. DIY Spice Blends by Chef Heidi Mitandao Ya Kijamii Mapishi Ya Dijiti inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. DIY Spice Blends by Chef Heidi Mitandao Ya Kijamii Mapishi Ya Dijiti ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: Unilever Food Solutions tasked resident Chef Heidi Heckmann (Regional
Customer Chef, Cape Town) to create 11 unique Spice Blends recipes using the Robertsons Spice Range. As part of “Our Journey, Your Discovery” campaign the idea was to create unique images and designs using these ingredients for a fun Facebook campaign. Each week Chef Heidi’s unique Spice Blends was posted as media-rich Facebook Canvas Posts. Each of these recipes is also available for iPad download at the UFS.com website.
Vipimo na Ufungashaji: Each design was aprox. 500mmx500mm on a 50mm black painted tile slate. Each recipe is then digitized to an A4 layout for iPad use.
Lebo: advertising, Art Direction, photography, illustration,
Teknolojia ya Uzalishaji: Each image was produced using the ingredients of each recipe and sourced from the Robertson Spice Range. Each illustration was handcrafted, brushed and composited on a black tile slate and took with a DSLR camera in the studio.
Msukumo: The inspiration for each of these images came from the Spice Blend recipes names. These images were meticulously crafted by brushing the various spice ingredients together to form and switch on the senses in 11 eye-catching designs.
Muda wa Mradi: The campaign ran from 27 Jun 2017 to 14 Jun 2017 on the Unilever Food Solution SA facebook page.
Wanatimu: Copywriter/Art Director: Lize-Marie Swan
Account Exec: Cheila Madureira
Account Exec: Sarah Bartholomew