Cedea - Dolomites' Luxury Mineral Water Kioo Maji Ya Madini Ya Chupa na Nick Pitscheider and Sharon Hassan

Muundo Cedea - Dolomites' Luxury Mineral Water Kioo Maji Ya Madini Ya Chupa na Nick Pitscheider and Sharon Hassan ni mshindi mashuhuri wa tuzo ya kifahari ya 2019 Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.

FedhaUfungashaji· 2019

Cedea - Dolomites' Luxury Mineral Water Kioo Maji Ya Madini Ya Chupa

na Nick Pitscheider and Sharon Hassan

Mteja: Nick Pitscheider

Mshindi wa Tuzo ya Fedha ya A' Design Award katika Kategoria ya Ufungashaji

49,818

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #78016

Chunguza Huduma Tembelea Tovuti Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Cedea - Dolomites' Luxury Mineral Water Kioo Maji Ya Madini Ya Chupa

Muundo wa maji wa Cedea umechochewa na Ladin Dolomites na hadithi kuhusu jambo la asili la mwanga Enrosadira. Kwa sababu ya madini yao ya kipekee, Dolomites huwaka katika rangi nyekundu, inayowaka wakati wa macheo na machweo, na hivyo kupatia mandhari mazingira ya ajabu. Kwa "kufanana na bustani ya uchawi ya Roses", kifurushi cha Cedea kinalenga kunasa wakati huu. Matokeo yake ni chupa ya glasi inayofanya maji kuwaka na kuwaka kwa athari ya kushangaza. Rangi za chupa zimekusudiwa kufanana na mng'ao maalum wa Dolomites walioogeshwa na rangi nyekundu ya madini na bluu ya anga.

Utambuzi

Kuhusu Tuzo ya Fedha ya A' Design Award

Cedea - Dolomites' Luxury Mineral Water Kioo Maji Ya Madini Ya Chupa ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Cedea - Dolomites' Luxury Mineral Water Kioo Maji Ya Madini Ya Chupa inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Cedea - Dolomites' Luxury Mineral Water Kioo Maji Ya Madini Ya Chupa ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: The Cedea bottle, tall and smooth, is only made in first-class quality glass. Its thick coloured bottom (sculpted with the Cedea rose symbol) generates a unique colour glare effect spreading through the water, highlighted by the twisting vertical lines that give the bottle a delicate spiral asymmetric shape, resembling the natural shape of Cedea, the Goddess of Water and Life.
Vipimo na Ufungashaji: Cedea water comes in two qualities, Still and Sparkling, and in two sizes.
Still Cedea water bottle is coloured in pinky red.
Sparkling Cedea water is coloured in turquoise.
The primary bottle is size 750ml. Height: 320 mm - Diameter: 83,7 mm
The half size bottle is 375ml. Height: 254 mm - Diameter: 69,8 mm
Lebo: cedea, enrosadira, dolomites, luxury, lifestyle, premium mineral water, design
Teknolojia ya Uzalishaji: Cedea is only in first-quality white glass. The bottom, colour varnished, is unusually thick to allow the embedding of the Cedea rose symbol. Such thickness emphasizes also the "lens effect" that makes the symbol very visible in its carvings. The bottle is taller than usual: elegant and smooth. The shape presents three vertical engraved twisting lines. They make the bottle always delicately asymmetric, giving it a natural and unique silhouette. Such shape is difficult to achieve: In Italy only one glass maker was able to make it. The cap is in sleek aluminum delicately marked.
Changamoto ya Ubunifu: The packaging for Cedea needed to be special. Unique, exclusive, but also elegant, smooth and memorable. The search for the wow effect led to using the water inside the bottle to be part of the packaging surprising look. The prototyping and experimentation of this was quite complex, as understanding the reaction of water to reflections and refraction is not an easy task. Then, we had to make it. It's a bottle expensive to make. Born to be different from the usual standards, the following challenge was to make all the elements come together to form the final bottle in a feasible way costwise.
Utafiti: Initial research made clear the interest for high-end mineral waters on the international market. Five different designs were explored as drafts, to gather feedback from potential investors. The chosen, final design was developed to the end to be the Cedea packaging bottle. The key was to create a bottle that could carry successfully the values of the Dolomites: beauty, poetry, nature, purity, lifestyle. The Cedea bottle embeds the Dolomites Enrosadira legend, recreating its colour flaring inside the water itself, to be a unique and surprising water on the table of 5-stars customers.
Msukumo: Cedea was the Goddess of Water and Life by the traditional legends of the Ladin people, that inhabited the Dolomite mountains for over fifteen centuries. She is now the only mineral water from the heart of the Dolomites. It takes inspiration from their colourful phenomenon called Enrosadira, also linked to the Garden of Roses legend, that originated the rose flower brandmark as well. The Cedea bottles are meant to resemble the special glow of the Dolomites bathed in the Enrosadira rose red and the blue of the sky, creating a surprising colourful effect that makes the water glare and shine vibrantly.
Muda wa Mradi: The first drafts of Cedea bottle were made in 2012 - 2013.
After the consolidation of the company, the development of the bottle was brought to final product during 2017. In 2018 the Cedea website was online. Initially as teaser, finally unveiling the product in spring 2018.
Mtiririko wa Uendeshaji: Handling the Cedea water bottle, its look changes as the reflections and refraction of the colour from the bottom spreads into the water in a very dynamic and vibrant way. Because of its twisting lines, the bottle shape is never symmetrical, achieving a smooth and more natural look.
Hataza: The brand name Cedea is registered at UIBM - EUIPO - file n. 2013902212604 - ID 4721032 - Copyrights belong to Lizio Rizzi - Cedea CEO)
The brand mark Cedea is registered EUTM at EUIPO - file n. 016432502 - ID 816032
The brand mark Cedea is registered at WIPO - file n. 1369648 - ID 1048586
The Cedea Bottle design is registered RCD at EUIPO - WIPO - Des.n. 003932219-0001- ID 816032 (Designers: Nick Pitscheider, Sharon Hassan)
All Copyrights belong to Cedea Srls.
All the design was made by Nick Pitscheider - Nick Pitscheider/Sharon Hassan. All the design is internationally registered by Cedea.
The person responsible for all the Cedea design is Nick Pitscheider - Cedea Brand Manager.
Wanatimu: Nick Pitscheider
Sharon Hassan
Haki za Picha: All images are by Mattia Rizzi - Cedea Official Photographer.
(Including all the product shots and all the natural landscapes).