Pastry Gift Box Sanduku Zawadi na Fudesign - Kazuo Fukushima

Muundo Pastry Gift Box Sanduku Zawadi na Fudesign - Kazuo Fukushima ni mshindi mashuhuri wa tuzo ya kifahari ya 2019 Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.

FedhaUfungashaji· 2019

Pastry Gift Box Sanduku Zawadi

na Fudesign - Kazuo Fukushima

Mteja: Shanghai Yuyuan（group）co. Ltd

Mshindi wa Tuzo ya Fedha ya A' Design Award katika Kategoria ya Ufungashaji

29,895

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #77858

Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Pastry Gift Box Sanduku Zawadi

Bw. Qiao ni chapa ya keki ya Yu Yuan. Chapa hii inalenga kueneza na kutoa maneno mazuri ya eneo la mandhari na jiji la Shanghai. Msukumo wa kubuni unatoka kwa usanifu wa kihistoria wa Shanghai, unawakilisha utamaduni wa kipekee. Ubunifu wa ubunifu ulichukua uzuri wa usanifu ambao unaweza kuwa picha ya mfano ya mtindo wa zamani wa Shanghai, uliochanganywa na mtindo wa kisasa. Inafanya kifurushi cha zawadi kuvutia watalii kununua kama utaalam wa ndani.

Utambuzi

Kuhusu Tuzo ya Fedha ya A' Design Award

Pastry Gift Box Sanduku Zawadi ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Pastry Gift Box Sanduku Zawadi inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Pastry Gift Box Sanduku Zawadi ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: Yu Yuan is a famous historical scenery spot in Shanghai. Mr. Qiao is a pastry brand owned by the operating company of Yu Yuan. This is a Brand LOGO and package design project for Mr. Qiao. The design blended the western style pastry with old-shanghai style, using the image of Shikumen (literally stone gate), which is the traditional Shanghai architecture. It is evaluated as a differentiated design during the market of tradition food which is full of the outdated design.
Vipimo na Ufungashaji: Width 250 mm x Depth 250 mm x Height 32 mm
Lebo: Food, Package, Logo, Old Shanghai,
Teknolojia ya Uzalishaji: The key potion of this design is the combination of Chinese and Western styles.
The logois in the shape of a Chinese seal, suggesting that Mr. Qiao is a made in China brand of western-style pastry. This is a modern design which fits the times.
The packaging box is square with Chinese style. The simplest lines are used to represent Shikumen (literally stone gate). The gate is hollowed-out in the middle to show the LOGO, which has symbolic meaning.
The main color of the package is celadon green, representing old Shanghai.
When the inner box is opened, on the golden paper, the consumers will see the pattern of birds and phoenix tree leaves which symbolizes old Shanghai. This unique design brings surprise to the consumers.
Changamoto ya Ubunifu: The core concept of the package design is modern nostalgic Shanghai. With this concept, the design should reflect charm of traditional Shanghai. Furthermore, the packaging style should be brand-new and unique, bringing topics for the tourists.
Utafiti: Field work has been done on Yu Garden and analysis has been made on the client’s present products and competitors. The target group is tourists visiting Yu Garden. Our competitors include not only Shanghai local brands and domestic brands, but also international brands (Japanese brands, Taiwanese brands, etc.) of gift box. Finally, the product positioning was confirmed as Modern Nostalgic Shanghai.
Msukumo: In Shanghai, the year of 1800 is known as a Magic period. Full of historical stories, culture and arts attracted the generation by generation afterwards. By that time, architecture is the most representative of the unique culture. With the most advanced construction technology, integrated French style and tradition Chinese style, a brand-new culture was created. The creative design absorbed the quintessence of that age to take into this new era.
Muda wa Mradi: The project started in November 2018 in Shanghai and finished in January 2019.
Mtiririko wa Uendeshaji: This gift box is sold in the scenery spot and online store of Yu Yuan. Targeting tourists out of Shanghai, from the country and worldwide. The image of design could be a symbolic of the city. Attracted the tourists to purchase as local specialty. It has been a spreading of Shanghai culture around the world as the tourists present it to friends and relatives.
Wanatimu: Creative Directer: Kazuo Fukushima
Art Directer: Haruka Takeuchi
Designer: Haruka Takeuchi
Account Manager: Ying Zhou
Printing execution: Kuai Hu (Beijing) Printing