Muundo Zona Primary Function: Uwekaji Chapa na Ufungashaji na Cansu Dagbagli Ferreira ni mshindi mashuhuri wa tuzo ya kifahari ya 2026 Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Utangazaji, Masoko na Mawasiliano.
FedhaUtangazaji· 2026
Zona Primary Function: Uwekaji Chapa na Ufungashaji
Mteja: Cansu Ferreira
Mshindi wa Tuzo ya Fedha ya A' Design Award katika Kategoria ya Utangazaji
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #181114Muundo
Kuhusu Zona Primary Function: Uwekaji Chapa na Ufungashaji
Book Text: Zona ni seltzer kali ya kwanza ya Angola, ikiunganisha urithi wa kienyeji na urembo wa kisasa, ikiwa na utambulisho wa chapa ulioongozwa na chemchemi za Huambo na Mto Okavango. Muundo unalenga urembo wa kisasa na wenye ujasiri unaotumia paleti za rangi moja zinazotokana na matunda pamoja na aikoni za kijiometri ili kuvuta umakini. Logo maalum inajumuisha mchirizi wa maji uliofichwa, ukiashiria kiini cha maisha na mtiririko wa mito. Kwa kuchanganya rangi zinazong'aa na muundo safi wenye msingi wa rangi nyeupe, Zona inatoa hisia mpya na ya kuinua kwa macho inayosherehekea asili yake kupitia lenzi ya kivijana na inayoongozwa na muundo.
Utambuzi
Kuhusu Tuzo ya Fedha ya A' Design Award
Zona Primary Function: Uwekaji Chapa na Ufungashaji ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Zona Primary Function: Uwekaji Chapa na Ufungashaji inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Zona Primary Function: Uwekaji Chapa na Ufungashaji ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- Zona is the first hard seltzer brand of Angola, bridging local heritage with a contemporary aesthetic. The identity is defined by a "flow" concept, utilizing a hidden water splash symbol within the logotype. Each flavor is identified by a unique geometric icon and a monochromatic palette derived from the fruit's internal and external colors. This system creates a high-impact, clean look that communicates premium quality while remaining approachable and energetic for a young demographic.
- Vipimo na Ufungashaji
- Aluminium 330 ml drink cans
- Lebo
- drink, alcohol, colorful, cocktail, angola, fruits
- Teknolojia ya Uzalishaji
- Design printed directly on the cans with Pantone system inks.
- Changamoto ya Ubunifu
- The primary challenge was introducing an entirely new product category: Hard Seltzer to a market while ensuring it felt authentically Angolan without relying on visual clichés. Balancing the constructive narrative of the brand's mission with the functional requirements of beverage packaging was critical. We overcame this by using the river metaphor, a symbol of life and unity, to create a sophisticated logotype and icon system that feels both globally competitive and deeply rooted in the local landscape of Huambo.
- Utafiti
- Type: Market and Cultural Ethnographic Research. Objectives: To establish the first hard seltzer identity in the Angolan market. Methodology: Analysis of local fruit profiles and water-source symbolism. Tools: Color theory mapping and competitive visual audits. Participants: Local youth and community stakeholders. Results: Identified a gap for a wellness-oriented, low-alcohol beverage with local roots. Insights: Users preferred minimalist, non-busy designs that emphasize "freshness." Impact: The research influenced a visual language that promotes Angolan origins as a mark of premium quality.
- Msukumo
- The design is inspired by the life-giving springs of Huambo, which feed the Okavango River and sustain a diverse ecosystem. This "spirit of beginnings" and the concept of rivers as connectors served as the foundation for the brand. The geometric icons represent the structured yet fluid nature of water systems. Culturally, the brand draws from the vibrant energy of modern Angola, seeking to create a constructive and uplifting narrative that fosters positive community impact.
- Muda wa Mradi
- 6 months, Angola, USA and France
- Mtiririko wa Uendeshaji
- The design process utilized a "Diverge and Converge" methodology to translate ecological concepts into a modern branding system. Initial sketches explored fluid river patterns, which were then refined into precise geometric symbols using Adobe Illustrator. A dual-tone color strategy was developed to ensure flavor distinction and shelf-standout. High-fidelity 3D renders were created in Adobe Dimension/Photoshop to simulate light-play on the metallic cans and test the visibility of the textured "a" logotype in real-world environments.
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