Joyful Garden Tour Muundo wa Chapa ya Tukio na Ye Zhang

Muundo Joyful Garden Tour Muundo wa Chapa ya Tukio na Ye Zhang ni mshindi mashuhuri wa tuzo ya kifahari ya 2024 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.

ShabaMchoro· 2024

Joyful Garden Tour Muundo wa Chapa ya Tukio

na Ye Zhang

Mteja: Beijing Jiaotong University

Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mchoro

16,572

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #159119

Tembelea Tovuti Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Joyful Garden Tour Muundo wa Chapa ya Tukio

Ziara ya Bustani ya Furaha ni muundo wa chapa ya tukio ulioundwa kwa ajili ya sherehe ya bustani ya Mwaka Mpya wa Kichina iliyofanyika katika Jumba la Majira ya Joto na Jumba la Kale la Majira ya Joto huko Beijing. Majengo maarufu ya bustani zote mbili yalichunguzwa na kurahisishwa kuwa alama za picha zilizo wazi. Alama hizo zimechanganywa na muundo wa joka wa mwaka wa unajimu wa Kichina wa 2024. Rangi za buluu na waridi zinaonyesha uhai mpya unaotokana na historia ndefu. Mabango, vipeperushi na kadi vimechapishwa kwenye karatasi ya lulu kwa kutumia mbinu za uchoraji wa nakshi na muhuri wa fedha. Nembo hiyo inatumia ufundi wa kitamaduni wa enameli ya fedha ya Kichina.

Utambuzi

Kuhusu Tuzo ya Shaba ya A' Design Award

Joyful Garden Tour Muundo wa Chapa ya Tukio ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Joyful Garden Tour Muundo wa Chapa ya Tukio inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Joyful Garden Tour Muundo wa Chapa ya Tukio hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: Through extensive data research, most famous buildings in the Old Summer Palace and the Summer Palace are selected to be graphically manipulated to create the most recognizable and communicable icon, and combined it with Loong, the Chinese Zodiac motif for 2024. Blue and pink colors were chosen to reflect the new vitality that has emerged from its long history. We explore suitable visual presentation method for architectural icons, and help the development and intermingling of diverse cultures.
Vipimo na Ufungashaji: Billboard poster: 420mm × 594mm
Paper fold: 100mm × 200mm
Promotional poster: 210mm × 297mm
Card: 55mm × 85mm
Bracelet: 25mm × 200mm
Emblem: Approximately 60mm × 60mm
Handbag: 285mm × 285mm
Sticker: 25mm × 25mm, 25mm × 10mm
Lebo: culture; traditional elements; brand planning; inheritance and innovation; Eastern aesthetics; modern design;
Teknolojia ya Uzalishaji: "Joy of Garden Tour" is a brand of garden party activities taking place in the Summer Palace and the Old Summer Palace in 2024. Paper materials such as brochures, posters, and cards are printed on pearl paper with embossing and silver stamping techniques. The emblem adopts traditional Chinese silver enamel craftsmanship, which has commercial value while maintaining deep significance of traditional Chinese culture.
Changamoto ya Ubunifu: The core challenge in the design process is how to integrate classical architecture with modern aesthetics, ensuring that the brand image is both unique and easily recognizable, while also meeting the expectations and needs of the target audience to address market changes.
Utafiti: Type: Brand Design Research
Goal: To build a Chinese New Year Garden Party that combines traditional charm and modern design style.
Methods: By employing literature research, on-site visits, event planning, brand communication, and data analysis, a comprehensive approach was taken to establish a brand for the New Year Garden Party at the Summer Palace and the Old Summer Palace combining traditional architecture with the cultural elements of the Year of the Dragon. The project primarily utilized AI and PS for production.
Outcome: By integrating the architectural icons of the Summer Palace and the Old Summer Palace with the cultural elements of the Year of the Dragon, a cultural brand for the New Year Garden Party was created with a youthful aesthetic.
Impact: With the successful implementation of the Garden Party activities, not only has it deepened the public's understanding of the traditional architecture of the Summer Palace and the Old Summer Palace, but it has also promoted the dissemination of the traditional culture of the Year of the Dragon. It has enhanced visitors' cultural participation and sense of belonging, elevated the cultural taste of the scenic area, and injected new vitality into the regional cultural tourism development.
Msukumo: The "Joyful Garden Tour" is the 2024 Chinese New Year event jointly organized by the Old Summer Palace and the Summer Palace. Only on the first day of the Spring Festival holiday, they welcomed nearly 160,000 visitors.
In this event branding design,we traced the historical lineage of the two gardens and presented their unique historical essence in a new way, and visitors can deeply feel the historical heritage and vitality of the Summer Palace and the Old Summer Palace during the garden tour.
Muda wa Mradi: Started in July 2023, the project was completed in October, and was launched from January 1 to February 29, 2024 in the Summer Palace and the Summer Palace in Beijing.
Mtiririko wa Uendeshaji: This brand is an advertising and a cultural creative product for the New Year Garden Party at the Summer Palace and the Old Summer Palace. It is distributed and sold both inside and outside the palaces for promotional purposes and as souvenirs for visitors.
Hataza: This work is all original images not copyrighted.
Wanatimu: Design Director：YeZhang
Art Director：XingxingLi
Art Director：YangMao
Lead Designer：YuyangWu
Designer：YudiLei
Designer：KaixuanJia
Designer：HuanxiaoGuo
Haki za Picha: This work is all original images not copyrighted.