Xiaoshanxiang Pig Ubunifu wa Chapa na Beijing Jiaotong University

Muundo Xiaoshanxiang Pig Ubunifu wa Chapa na Beijing Jiaotong University ni mshindi mashuhuri wa tuzo ya kifahari ya 2024 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.

ShabaMchoro· 2024

Xiaoshanxiang Pig Ubunifu wa Chapa

na Beijing Jiaotong University

Mteja: Beijing Jiaotong University

Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mchoro

14,819

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #159116

Tembelea Tovuti Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Xiaoshanxiang Pig Ubunifu wa Chapa

Nguruwe wa Xiaoshanxiang ni ubunifu wa chapa uliotengenezwa kwa ajili ya bidhaa za nyama ya nguruwe za Kijiji cha Xiaoyuan nchini China. Kitambulisho hiki kinatokana na michoro rahisi ya vijijini na mbinu ya ufugaji wa kienyeji, ambapo nguruwe hupumzika juu ya vitanda vya majani. Rangi nyepesi na michoro ya kuchekesha zimetumika badala ya picha halisi za bidhaa zinazozoeleka kwenye vifungashio vya nyama. Seti hii inajumuisha kisanduku cha ufungashaji, kifuniko cha kiunoni kilichotengenezwa kwa karatasi nzito ya kadibodi nyeupe yenye uzito wa gramu 260 kikiwa na uchapishaji wa skrini na mgandamizo wa fedha, ramani ya kijiji, kuponi, na mabango. Lengo ni kuongeza thamani ya mazao ya kilimo ya eneo hilo na kusimulia hadithi ya kijiji hicho.

Utambuzi

Kuhusu Tuzo ya Shaba ya A' Design Award

Xiaoshanxiang Pig Ubunifu wa Chapa ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Xiaoshanxiang Pig Ubunifu wa Chapa inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Xiaoshanxiang Pig Ubunifu wa Chapa hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: The pigs raised in Xiaoyuan Village are called "pigs sleeping on straw beds". We drew simple countryside illustrations around this feature, and designed a set of product packaging with light colors and funny styles, building a complete brand visual image for "Xiaoshanxiang Pig". When purchasing the product, consumers can get a good impression of the Xiaoshanxiang Pig brand through a series of package designs, and then learn the story of Xiaoyuan Village behind it.
Vipimo na Ufungashaji: Map: 594mm*420mm
Outdoor Poster: 2000mm*3550mm
Pork Product Coupon: 180mm*54mm
Pork packaging box: 175mm*115mm*25mm
Pork packaging waist cover: 80mm*115mm
Specification: 250g
Lebo: Brand design; Rural revitalization; Pork packaging; Graphic design; Illustration
Teknolojia ya Uzalishaji: The XIAOYUANXIANGZHU pork brand design team conducted in-depth research on various aspects of China's Xiaoyuan Village, and completed a set of harmonic pork packaging design with a series of cultural and creative products, such as the map of Xiaoyuan Village, coupons, and promotional posters. The pork packaging design adopts the air-conditioned packaging method to inhibit the growth of bacteria, prolong the freshness period of pork, and keep its fresh color. The pork package of XIAOYUANXIANGZHU uses 260g white cardboard as the main material of the waist cover ,it also used screen printing and silver stamping process to emphasize the details and texture of the product.
Changamoto ya Ubunifu: The biggest challenge in the project was how to extract the key elements from the rural agricultural products to form a set of recognizable brand design, how to combine the characteristic culture of Xiaoyuan Village and its special farming method to highlight its biggest highlight, and how to make the brand break away from the traditional packaging form which is based on the physical pictures.
Utafiti: Type: Brand Design Study
Objective: To build a complete set of brand image for the pork products of Xiaoyuan Village, to increase the added value of pork products, to promote the sales of local agricultural products, and thus to drive the local economic development.
Methods: Determine the planning and design style of the brand through questionnaire survey, data analysis, field visit, brand research, etc., and use hand drawing and computer software to do the design.
RESULTS: The results of the study showed that meat consumers nowadays focus on the pursuit of fresh and natural meat products. At the same time, meat packaging in flat illustration style is not common in the market. Therefore, the design team highlighted the advanced technology of pork farming in Xiaoyuan Village in the packaging and product literature design, and adopted an illustration design style to effectively differentiate it from other pork products in the market.
Effectiveness/Impact: The design project is an attempt of brand rural agricultural products, which responds to the Chinese government's call to revitalize the rural economy, and provides a case study and experience for boosting the rural economy and promoting industrial development. it also obtains the widespread support and love of local villagers.
Msukumo: "Xiaoshanxiang Pig" is an agricultural product brand of Xiaoyuan Village in China. As China is the world's largest pork producer and consumer, the brand design not only improves the added value of pork products and promotes the sales of local agricultural products, but also publicizes the beautiful scenery and special culture of Xiaoyuan Village, and the integration of agriculture and tourism promotes the new development of the local economy.
Muda wa Mradi: The design project started in November 2022 and ended in July 2023, it will put into production in March 2024. The products are expected to be sold at the farmer's market in Xiaoyuan Village and online store.
Mtiririko wa Uendeshaji: The products will sold at the farmer's market of Xiaoyuan Village and online stores, targeting younger, demanding consumers, providing them with all-natural local pork grown in the mountains with definitely none of pollution.
Hataza: This work is all original images not copyrighted.
Wanatimu: Design Director:YeZhang
Art Director:YangMao
Art Director:XingxingLi
Lead Designer:YuanshuNiu
Designer:JingyingLv
Designer:LuyaoZhai
Designer:YuzhengLei
Designer:YaoZhou
Haki za Picha: This work is all original images not copyrighted.