Muundo Namito Taswira ya Mhusika wa Toi ya Kisanaa na Ge Zhang ni mshindi mashuhuri wa tuzo ya kifahari ya 2023 Tuzo ya Dhahabu ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Utangazaji, Masoko na Mawasiliano.
DhahabuUtangazaji· 2023
Namito Taswira ya Mhusika wa Toi ya Kisanaa
na Ge Zhang
Mteja: Ge Zhang
Mshindi wa Tuzo ya Dhahabu ya A' Design Award katika Kategoria ya Utangazaji
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #149033Muundo
Kuhusu Namito Taswira ya Mhusika wa Toi ya Kisanaa
Namito ni taswira ya kimtandao ya toi ya kisanaa iliyoundwa kwa matumizi ya kibiashara. Namito ni msichana mwenye midomo yenye umbo la pichi, mtindo wa nywele wa uyoga mwekundu na kifuniko cha kichwa chenye umbo la masikio ya sungura. Amevaa gauni jekundu na anasimama huku mikono yake ikiwa mifukoni na macho yake yamefungwa. Midomo yake iliyochomozwa inaunda mioyo miwili na herufi X, ishara ya kuupenda ulimwengu huku ukikataa yaliyo mabaya. Mhusika huyu anaonekana katika picha, video, maonyesho na bidhaa zilizochapishwa. Namito imekusudiwa kupunguza msongo wa mawazo na kuwahamasisha watu kuwa wao wenyewe.
Utambuzi
Kuhusu Tuzo ya Dhahabu ya A' Design Award
Namito Taswira ya Mhusika wa Toi ya Kisanaa ni mshindi wa Tuzo ya Dhahabu ya A' Design Award, utambuzi wenye heshima kuu unaotolewa kwa miundo ya daraja la kwanza, ya ajabu na ya kuvutia. Washindi wa Dhahabu ni kazi bunifu mno, zenye maono makubwa na za kung'aa kwa umaridadi zinazoakisi kipaji, hekima na ustadi wa wabunifu wao. Namito Taswira ya Mhusika wa Toi ya Kisanaa inatarajiwa kuwa uvumbuzi unaosifiwa sana, wa kuweka mielekeo na wa kihistoria unaoleta thamani isiyo na kifani. Muundo huu ulioshinda Tuzo ya Dhahabu ya A' Design Award ni mradi wa kustaajabisha na unaoheshimika unaonufaisha sana na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Namito Taswira ya Mhusika wa Toi ya Kisanaa huzua hisia kali za hamu, huamsha shauku, huhimiza ubunifu na hutuvutia.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- Namito is a girl with peach-shaped lips in a red mushroom hairstyle with rabbit ear-like headgear. She stands cool in a striking red dress with her hands in her pockets. She looks relaxed with her eyes closed, seeming to be kissing "goodliness" with pouted lips. Her unique pouted lips are in the shape of two hearts/ the letter "X" (love & say no), implying loving the world while refusing the bad. "Yes, or No, That is Not a Question" is her motto. She shapes an image of a city's dream pursuer.
- Vipimo na Ufungashaji
- In commercialization, Namito has adopted such carrier forms as pictures, videos, exhibitions, and printed goods.
- Lebo
- Art toy image, virtual image, modern art, mental stress reduction, psychological healing, business model, business co-branding, spiritual needs, meaning of life
- Teknolojia ya Uzalishaji
- Namito's prototype Portrait series belongs to the creation of IP image illustration, and the subsequent Secret Garden & Alien Painting & NFT series and other series cover painting, sculpture, installation, and encryption art, extending from plane designs to three-dimensional ones. Besides, to meet the needs of commercial applications, Namito has adopted three business models: commodity authorization, commercial exhibition, and photo gallery authorization.
- Changamoto ya Ubunifu
- Main challenge: how to better combine other brands with Namito in cross-border co-branding cooperation.
Solution: Integrating brand features into Namito via second creation. The cultural collision between brands makes Namito more fresh & vivid to convey "reducing mental stress" & Namito's inner healing power more widely via brand effect, e.g. cultural & creative dolls co-branded with the Terracotta Warriors, novel and creative, well combining traditional Chinese culture & trendy modern art. - Utafiti
- Research type: virtual art toy image
Research objective: how to meet consumer spiritual needs & commercialize Namito
Market research: Art toys rose and get more popular in China. The creator conveys exclusive ideas via multi-artistic creations to meet pursuer spiritual needs.
Social impact: With many fans on the internet, Namito has held a dozen art exhibitions, won 10+ trendy art awards, and co-branded with many international brands. Many stars also often come to its art shows & take photos. - Msukumo
- People often pay too much attention to public opinion and others' evaluations, putting value shackles on themselves. Thus, the curious, optimistic, and brave Namito was born, aiming to convey the idea of reducing mental stress via a lovely and cool virtual art image. It calls people to be brave to be themselves without caring about others' opinions and change their mindsets through their actions to achieve spiritual freedom.
- Muda wa Mradi
- Since 2021, China
- Mtiririko wa Uendeshaji
- Consumers can interact with the author through the pictures and videos of Namito released on the streaming media platform. They can experience the happy atmosphere created by the offline exhibitions of Namito. In addition, they can get material satisfaction through Namito's co-branded products.
- Wanatimu
- Ge Zhang
- Haki za Picha
- Beijing JiuPin Technology Co., Ltd.
Imedhaminiwa
Gundua Zaidi ya Designers.org
Gundua bidhaa, huduma na fursa kutoka kwa washirika wetu wa matangazo.
Zaidi ya Kuchunguza
Miundo Inayohusiana
Chunguza miundo zaidi iliyoshinda tuzo kutoka kategoria hiyo hiyo, iliyochaguliwa kwa ubora.
