Muundo Buddy Workwear Utambulisho wa Chapa na Pilotfisch GmbH and Co. KG ni mshindi mashuhuri wa tuzo ya kifahari ya 2022 Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Utangazaji, Masoko na Mawasiliano.
FedhaUtangazaji· 2022
Buddy Workwear Utambulisho wa Chapa
Mteja: Buddy Workwear Manufaktur
Mshindi wa Tuzo ya Fedha ya A' Design Award katika Kategoria ya Utangazaji
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #140102Muundo
Kuhusu Buddy Workwear Utambulisho wa Chapa
Buddy Workwear ni utambulisho wa chapa uliobuniwa kwa ajili ya mtengenezaji wa mavazi ya kazini nchini Ujerumani. Jina Buddy ndilo kiini cha utambulisho huu na limetokana na jina la awali la kampuni. Rangi ya buluu iliyokoza hutumika kama rangi kuu na huyafanya bidhaa na picha zionekane wazi, wakati buluu isiyokoza hutumika kama rangi ya msisitizo na ing'aavu. Rangi hizo mbili hukamilishana kama marafiki wa dhati. Herufi zilizo wazi na maneno rahisi husaidia mtazamo wa moja kwa moja wa chapa. Utambulisho huu unatumika katika vijitabu vilivyochapishwa, tovuti, video na kampeni ya mitandao ya kijamii.
Utambuzi
Kuhusu Tuzo ya Fedha ya A' Design Award
Buddy Workwear Utambulisho wa Chapa ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Buddy Workwear Utambulisho wa Chapa inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Buddy Workwear Utambulisho wa Chapa ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- The new brand name is the core of the new identity: Buddy is distinctive and expresses the new attitude just by reading it. The idea buddy is not plucked out of thin air (former company name bud). In the design and wording, buddy comes to life: clear, striking colors and typography, no frills, everything genuine. Buddy thus stands out from the market and arouses interest among customers.
- Vipimo na Ufungashaji
- Brochures DIN A4
- Lebo
- buddy, workwear, sustainability, identity, brand, manufacture, Germany
- Teknolojia ya Uzalishaji
- Brochures printed on paper, Website, Social Media Campaign, Video, Mailing with special effect in folding
- Changamoto ya Ubunifu
- First the challenge was to find a brand name with personality and second it was the challenge to bring the name to life.
- Utafiti
- To bring life to the brand, the name buddy was built. This unique name is the core of the hole identity and brand. It is the former name bud-Bruns-Debray modified into personality. In the market of workwear there are many companys just showing the collections in very similar ways, just fabrics put together. buddy is attitude and responsiblity. buddy is really sustainable and offers benefits to the consumers like Made in Europe, regionality an best quality.
- Msukumo
- Since 1925 bud-Bruns-Debray is a manufacture for workwear. With passion. The company takes a big step in 2021: the new collection is made of sustainable materials. A new way of thinking, with responsibility. Pilotfisch created the new brand identity and name: bud-Bruns-Debray becomes buddy, the buddy in workwear. Responsibility towards consumers and the environment. Pilotfisch reimagined the brand identity, rebuilt the digital presence and developed a look that reflects the buddy spirit.
- Muda wa Mradi
- The project was launched in June 2021 in Warendorf/Germany. Market: Germany with focus on NRW. 4000 Broschures were sent to potential customers in March 2022.
- Mtiririko wa Uendeshaji
- The task was the lift from a company to a personality. A completely new design, not just pretty, but distinctive. The goal is long-term attention and placement of the new brand in the minds of (new) customers. The target audience: purchaser and employees. The special feature: the high-quality, sustainable and regional production. The desire for this is increasing, the company wants to be present in the market.
- Wanatimu
- Pilotfisch GmbH & Co. KG
- Haki za Picha
- Photography: Fotografie Witte Wattendorff GmbH, Münster
Imedhaminiwa
Gundua Zaidi ya Designers.org
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