Muundo Cap Pac Bidhaa ya Kutangaza Matukio na Joshua Grant Rayner ni mshindi mashuhuri wa tuzo ya kifahari ya 2021 Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Utangazaji, Masoko na Mawasiliano.
FedhaUtangazaji· 2021
Cap Pac Bidhaa ya Kutangaza Matukio
Mteja: Cassette Concepts limitied
Mshindi wa Tuzo ya Fedha ya A' Design Award katika Kategoria ya Utangazaji
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #117274Muundo
Kuhusu Cap Pac Bidhaa ya Kutangaza Matukio
Cap Pac ni bidhaa ya utangazaji iliyoundwa kwa matumizi katika matukio ya nje. Cap Pac imetengenezwa kutoka kwa karatasi ngumu moja na inachanganya vitu kadhaa vya manufaa. Vizuizi viwili vya jua vinaweza kuraruliwa na kufungwa kuzunguka kichwa ili kutia kivuli machoni. Paneli iliyobaki hutumika kama alama inayoweza kubeba ujumbe uliochaguliwa kwa kila tukio. Paneli hiyohiyo pia hufanya kazi kama kibebeo cha vinywaji viwili. Karatasi iliyorejeshwa au iliyothibitishwa hutumika, pamoja na wino usiotumia maji na ukaushaji wa nishati ndogo. Lengo ni kupunguza taka zinazozalishwa na vifaa vya utangazaji.
Utambuzi
Kuhusu Tuzo ya Fedha ya A' Design Award
Cap Pac Bidhaa ya Kutangaza Matukio ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Cap Pac Bidhaa ya Kutangaza Matukio inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Cap Pac Bidhaa ya Kutangaza Matukio ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- Cap Pac is a marketing tool designed to raise brand awareness at events. Cap Pac gives consumers multiple useful products all made from one sheet of card. Our product is a sign which has two detachable sun visors. Once the sun visors have been removed, the sign also has a second use, becoming a two-drink carrier, with a version with two removable coasters/coupons, utilising all the material. They are also truly sustainable, each Cap Pac produced actually has a Net Positive impact on the Environment and Society.
- Vipimo na Ufungashaji
- Overall size of flat size of 465mm (h) x 365mm (w) x 0.6mm (d)
Sign/Drinks Carrier 281mm (h) x 323 (w) x 0.6mm (d)
Sun visor peak 91mm with 8 options for different head sizes between 530mm to 600mm. - Lebo
- Marketing tool, Promotional, Events marketing, Sustainable, Recycle,
- Teknolojia ya Uzalishaji
- Either recycled or FSC certified material. Chemical free, VOC free and waterless ink, which has no waste. LED drying ink which uses 20% of the energy that UV drying uses. Produced in a carbon neutral factory powered by renewable energy. Carbon offsetting such as UN-backed project which is helping to conserve 86,000 hectares and regenerate a further 1,200 hectares of deforested of the Amazon. Zero waste to landfill and 100% of the waste is recycled and then fed back into our supply chain.
- Changamoto ya Ubunifu
- While developing this product I faced a few challenges along the way. Creating a configuration where each separate product would fit together, leaving no wasted space, fully utilising the material. Due to the technical functions of each element of the product, choosing the correct martial has been vital. We needed a card that is durable for repeated use as a drinks carrier, but also flexible enough to be able to wrap around and connect the head band for the Sun visors, without the material creasing and compromising the design.
- Utafiti
- We asked a group of industry experts, Brand Activation Managers, Merchandise Buyers and Events Organisers questions to pin point the issues they have with what is currently available, what is important to them and what is important to their customers. What became clearly apparent was an issue with uptake and repeated use of the current promotional products, and the want/need for the product to be sustainable and cost effective.
- Msukumo
- After seeing how many promotional products and marketing materials were handed out at every event I attended and noticing how much was just discarded and thrown away, I felt that marketing tools should do more for the consumer, by actually being a useful product which helps solve issues at the event and is therefore visually used throughout. As well as this it was vital that the product had to be designed that if thrown away, it would either be recycled or failing this, safely biodegrade.
- Muda wa Mradi
- The project development started in June 2020 in the South of the UK and we have recently launched the product in hopes to be at events this summer.
- Mtiririko wa Uendeshaji
- To use the product, start by tearing off the first sun visor by breaking the five points which attach it to the main body of the product. Then repeat this with second sun visor. They are then fastened at the back, helping keep the sun out of the users eyes and the brand name visible. Then they are left with a sign which can have a personalised or tailored message to each event which can be held in the air to show their support. The sign also doubles up as a two drinks carrier, so the user can go to the bar and easily carry drinks back to their seat. Once the drinks are removed, it can then be re-used as a sign again.
- Hataza
- Patent Pending No.2009115.3 Year 2020 United Kingdom
Copyrights belong to Joshua Grant Rayner Year 2020
Registered Designs - Wanatimu
- Joshua Grant Rayner
Imedhaminiwa
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