Wakayama Umeshu Series Fungsi Utama: Anggur Plum ku Fumiko Okazeri

Karya Wakayama Umeshu Series Fungsi Utama: Anggur Plum ku Fumiko Okazeri nyaéta pamenang anu dihormat pisan tina 2026 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2026

Wakayama Umeshu Series Fungsi Utama: Anggur Plum

ku Fumiko Okazeri

Klién: fodesign Inc.

Pamenang A' Design Award Perunggu dina Katégori Bungkusan

8,390

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #176284

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Wakayama Umeshu Series Fungsi Utama: Anggur Plum

Téks Buku: Ti Wakayama, Jepang sumping anggur plum nu seungit sareng jeli anggur plum nu nyegerkeun. Kainspirasi ku konsép tukeur budaya sareng papanggih nu akarna tina tradisi Cina, desainna ngébréhkeun rasa Jepang nu husus ngaliwatan tékstur nu lemes sareng ilustrasi nu halus. Nalika dua botol éta diteundeun gigireun-gigireun, eta ngabentuk pamandangan lalaki sareng awéwé nu papanggih-nu kacangking dina desain bungkusna. Salaku hadiah ti Jepang, nu diberkahan ku pagunungan nu agung, laut, angin sagara, sareng cahaya panonpoé nu hurung, eta ngiringan kumpulan nu pinuh ku kabagjaan di Cina nu jauh.

Pangakuan

Ngeunaan A' Design Award Perunggu

Wakayama Umeshu Series Fungsi Utama: Anggur Plum mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Wakayama Umeshu Series Fungsi Utama: Anggur Plum diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Wakayama Umeshu Series Fungsi Utama: Anggur Plum minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: In introducing Japanese sake to the Chinese market, the design aimed to express authentic Japan. The packaging is simple yet refined, employing soft colors, grand landscapes of Wakayama, and clean Japanese typography to convey its atmosphere. The illustration, crafted by layering cut paper, adds depth of color and texture. When two bottles are placed together, they depict the meeting of a man and woman, embodying the concept of enjoying sake through encounters and connections.
Diménsi & Bungkusan: Width 60 mm x Depth 60 mm x Height 295 mm
Tag: Simple design, emotional expression, paper collage illustration, human connection, encounter theme, Wakayama nature, Japanese culture, serene moment, warm atmosphere, handcrafted texture
Téknologi Produksi: The frosted bottle, chosen for its gentle impression, is paired with a label finished in velvet PP. Its silicone-like texture offers both a pleasant touch and a sense of luxury. The sealing label combines muted gold foil with a matte surface, achieving refinement while retaining softness. Overall, the design emphasizes a gentle impression, enhancing the concept with a strong sense of storytelling.
Tantangan Desain: Translating a concept rooted in Chinese exchange culture into a distinctly Japanese expression was not simple. Through repeated discussions with the client, we deepened mutual understanding, seeking a balance that embraced the continent’s passionate sensibility while retaining a soft, delicate Japanese touch. Layered paper illustrations and the gentle textures of frosted bottles and label stock gradually built up a refined sense of Japaneseness.
Panalungtikan: We researched China’s drinking culture and why Japanese alcohol is welcomed there. To reassess the essence of Japaneseness in design, we revisited packaging and visuals seen daily in stores, analyzing them with fresh eyes. This led us to reinterpret cultural subtlety, the beauty of empty space, and the elegance of hiragana and kanji, incorporating these qualities into the package design and product naming.
Inspirasi: Wakayama is Japan’s top plum producer, known for thick flesh and rich aroma. Its umeshu is acclaimed worldwide for flavor and fragrance. In China, fruit liqueurs and low-alcohol drinks are rising in popularity, with Japanese sake especially loved by the young. Family and friendship are deeply valued, and sharing drinks embodies such moments. This project began with the wish to offer sake that accompanies happy times with supportive friends.
Durasi Proyék: It was exported and sold in Hangzhou, China in November 2022.
Alur Operasi: The rich, aromatic flavor of umeshu and the refreshing, springy texture of umeshu jelly can be enjoyed in different scenes, allowing you to choose according to your mood and occasion.
Krédit Gambar: Illustrator Yuri Mizutani