Moralo oa Gujinggong Joala ka Cheng Tian Sheng ke mohlodi oa khau e hlomphehang haholo ya 2020 Moputso oa Khauta oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

KhautaPhuthelo· 2020

Gujinggong Joala

ka Cheng Tian Sheng

Moreki: Yuto

Mohlodi oa Moputso oa Khauta oa A' Design Award Mokhahleong oa Phuthelo

63,291

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #99904

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Gujinggong Joala

Lipale tsa moetlo tse fanoeng ke batho li hlahisoa ka har'a sephutheloana, le mekhoa ea ho noha ea joka e ts'oaroa ka mokhoa o khahlisang. Drakone e hlomphuoa Chaena mme e bontša ho ba leeme. Papisong, Drakone e tsoa ho nooa. Hobane e khahloa ke veine, e thekesela haufi le botlolo ea veine, e eketsa lintho tsa setso tse kang Xiangyun, ntlo ea borena, thaba le noka, e tiisang moetlo oa veine ea lekhetho. Kamora ho bula lebokose, ho tla ba le karolo ea pampiri ea karete e nang le lipapiso ho etsa hore lebokose le be le phello e kholo ea pontšo kamora ho bula.

Kamohelo

Mabapi le Moputso oa Khauta oa A' Design Award

Gujinggong Joala ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Gujinggong Joala e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Gujinggong Joala e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Packaging in the structure of more innovation and try. Considering the actual function and display effect of the package, we can fully feel the cultural orientation and excellent quality of the product when opening the package, and convey the unique flavor of the wine through Chinese illustration.
Boholo le Phuthelo: Width (200 mm) x depth (120 mm) x height (280 mm),Bottle capacity 500ml
Lithegi: Liquor, tradition， Folk tradition，Illustration，nongovernmental
Theknoloji ya Tlhahiso: This wine bottle is made of ceramics. Nine lines on the front represent the number 9, and five lines on the back represent the number 5. The ancients believed that nine is the largest of the odd numbers and has the highest significance, while five in the middle of the Yang number means harmony. Once the two numbers are combined, it means dignity, harmony and auspiciousness.
Phephetso ya Moralo: Try to use the story illustration to reflect a kind of liquor, it will be different from the traditional Chinese liquor. Some traditional consumers will not accept such novel packaging. So want to make bold innovation attempts.
Dipatlisiso: Draw a picture with the story of a dragon coming out to drink. On the positive side of the package, it shows that the Chinese dragon is auspicious, the people like it, and the people expect the dragon to appear. The taste of this wine can make the Dragon come out to drink and people will remember it. After opening the box, there are also layers of cardboard paintings inside, which can be placed at home for display.
Kgothaletso: In ancient China,it is said that the dragon can walk through clouds and rain, eliminate disasters and bring down blessings, symbolizing auspiciousness. It has always been the Chinese traditional custom to pray for peace and harvest by dragon dance. With the creative point of dragon drinking, the China’s wine culture has been inherited for thousands of years. Meanwhile, the cultural background and product quality of GuJingGong wine can be acknowledged by the public.
Nako ya Projeke: The project started in Shenzhen in April 2019 and completed in Shenz in December 2019
Tsamaiso ya Mosebetsi: The packaging is opened in one piece, and when you press the button and open the box, the neto and the bottle will automatically rise, and the multi-layer cardboard illustration is displayed at the same time. The packaging can be produced by automated machines without manual labor, which is optimized in terms of production cost and production cycle. The packaging illustrations are printed on environmentally friendly paper, which can be reused and recycled to reduce some pollution.
Litho tsa Sehlopha: Designer：CHENG TIAN SHENG
3D：YAO QI QIANG
Engineer：ZHANG HUA MING