Miltos Primary Function: Boitsebiso ba Letšoao, Ho Paka ka Yuta Takahashi

Moralo oa Miltos Primary Function: Boitsebiso ba Letšoao, Ho Paka ka Yuta Takahashi ke mohlodi oa khau e hlomphehang haholo ya 2020 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

SileveraKerafikhe· 2020

Miltos Primary Function: Boitsebiso ba Letšoao, Ho Paka

ka Yuta Takahashi

Moreki: Miltos

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Kerafikhe

50,553

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #99373

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Miltos Primary Function: Boitsebiso ba Letšoao, Ho Paka

Miltos ke moralo oa boitsebiso ba letšoao le ho paka bakeng sa letšoao la chokolete. Mohopolo o atolosa monahano oa nawa ho ea baleng ka mokhoa oa sefate ho ea baleng o hlokomelisang monko oa cacao. Sephuthelo se entsoe ka pampiri e ntle e boputsoa bo botebileng ka ts'ebetso ea glitter, varnish e hlahisang moralo oa silika le tiiso ea foil ea khauta. Case e buleha joalo ka sekoahelo sa buka 'me e ts'oere karete ea tafole ea tatso e hlalosang tatso e 'ngoe le e 'ngoe ka botlalo, joalo ka ha ho etsoa ka veine. Lebokose la mefuta le itšetlehile ka setšoantšo sa shelefo ea libuka. Moralo o tšehetsa boiphihlelo bo khutsitseng ba letšoao bakeng sa batho ba baholo.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Miltos Primary Function: Boitsebiso ba Letšoao, Ho Paka ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Miltos Primary Function: Boitsebiso ba Letšoao, Ho Paka e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Miltos Primary Function: Boitsebiso ba Letšoao, Ho Paka ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Miltos proposes a Tree to Bar chocolate which goes one step further from Bean to Bar. They are inspired by the brand philosophy that maximizes the aroma of cacao and forms the identity of a "perfume-like chocolate." The package expresses the aroma of cacao by the texture of silk fabric. Like a sculpture, chocolate has a step where they can enjoy a gorgeous aroma and rich melty texture. The book shaped case make you feel the brand story. The online store provides they with the Miltos world view.
Boholo le Phuthelo: Chocolate: Width 2.75 x Depth 0.275 x Height 2.75inch
Chocolate package: Width 4 x Depth 0.5 x Height 4inch
Assort box: Width 4.2 x Depth 2.3 x Height 4.2inch
Shopping bag (M): Width 7 x Depth 3 x Height 9.5inch
Shopping bag (S): Width 6 x Depth 1.5 x Height 8.5inch
Lithegi: Branding, Packaging, Identity, Logo, Chocolate, Food, Sweets, Japan
Theknoloji ya Tlhahiso: The package uses dark blue fine paper selected to express the flavor of dark chocolate. Glitter processing that shines in various colors on the surface of the paper. Furthermore, varnish processing which expressed silk pattern. Gold foil stamping. After die cutting, bonding processing.
Phephetso ya Moralo: Although it is chocolate, it needed a brand which allows people to think about the brand philosophy and its background. They needed to construct a brand experience that was differentiated from others for chocolates which are sold some thousands every year. They enabled them by broadening the chocolate concept and integrating the inspirations acquired from various industries into one offering.
Dipatlisiso: They investigated chocolates saturating the market and researched the user experience. Also, a variety of market research was done and they studied the connection between the industry (fashion, fragrance, arts, architecture and sculpture) which seems to have no relationships with chocolate at first glance. As a result, rather than just designing packages, they thought that they can provide a new user experience which is differentiated from others by structuring a brand to create better culture.
Kgothaletso: There was a need for a brand experience which not only encourages users to consume, but also one where people can learn about food, think about sustainability and think about the maker of the ingredients. Therefore, they did away with the image of "sweet chocolate" that children eat and focused on the brand experience that adults can deepen their thoughts about food while enjoying quiet moments.
Nako ya Projeke: This project started development in Ehime, Japan in August 2018 and was completed in January 2020. The product announcement was made in January 2020.
Tsamaiso ya Mosebetsi: The package opens like the cover of a book. As you open the case, the flavor chart card is attached. The chocolate tastes are explained in detail as is done with wine and whiskey. The assortment box was designed based on the image of a bookcase. By making the package shaped like a book, the design projects the brand story. They have built a unified world view from package to the online store.
Diphatente: Copyrights belong to Yuta Takahashi, 2020
Litho tsa Sehlopha: Art Director: Yuta Takahashi
Designer: Yuta Takahashi
Photographer: Yuta Takahashi
Programmer: Takashi Sasahara
Litlotla tsa Setshwantsho: Image 1: Photographer Yuta Takahashi, 2020
Optional Image 1: Photographer Yuta Takahashi, 2020
Optional Image 2: Photographer Yuta Takahashi, 2020
Optional Image 3: Photographer Yuta Takahashi, 2020
Optional Image 4: Photographer Yuta Takahashi, 2020