Buchanan's Red Seal Sephutheloana sa Botlolo ea Whisky ka Pierre Delebois - forceMAJEURE Design

Moralo oa Buchanan's Red Seal Sephutheloana sa Botlolo ea Whisky ka Pierre Delebois - forceMAJEURE Design ke mohlodi oa khau e hlomphehang haholo ya 2020 Moputso oa Khauta oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

KhautaPhuthelo· 2020

Buchanan's Red Seal Sephutheloana sa Botlolo ea Whisky

ka Pierre Delebois - forceMAJEURE Design

Moreki: Diageo

Mohlodi oa Moputso oa Khauta oa A' Design Award Mokhahleong oa Phuthelo

35,856

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #99305

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Buchanan's Red Seal Sephutheloana sa Botlolo ea Whisky

Buchanan's Red Seal ke moralo oa sephutheloana bakeng sa whisky e kopantsoeng. Moralo ona o akaretsa sebopeho se secha sa botlolo, mangolo a leyibole le lebokose la mpho. Botlolo e na le mekokotlo e bonolo e potileng tiiso e khubelu e behiloeng sebakeng sa bohareng ba lehlakore le ka pele. Letšoao la Buchanan's le hatisitsoe ka mokhoa o phahameng ka morao ho khalase, kahoo letšoao lena le bonahala ka pele. Tekeno e hatisitsoeng ka mokhoa o phahameng e lutse pela tiiso. Khalase e 'mala oa amber e fetohela 'mala o motala botlaaseng, e leng tšobotsi e arolelanoang ho pholletsa le lihlahisoa tsohle tsa mofuta ona. Lebokose la mpho le buleha joaloka buka ho senola botlolo.

Kamohelo

Mabapi le Moputso oa Khauta oa A' Design Award

Buchanan's Red Seal Sephutheloana sa Botlolo ea Whisky ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Buchanan's Red Seal Sephutheloana sa Botlolo ea Whisky e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Buchanan's Red Seal Sephutheloana sa Botlolo ea Whisky e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: forceMAJEURE was asked to create a brand redesign for Buchanan’s Red Seal, and bring to life the exclusive blend through the redesign of a new bottle structure, package design and gift box, highlighting its luxury and quality. Based on the ideals of sharing and generosity that Buchanan’s is known for, we crafted an elegant bottle shape with soft curves that allow the iconic Red Seal to shine. The bottle sits in a beautifully crafted gift box, which opens like a book to reveal the unique bottle.
Boholo le Phuthelo: Bottle: 0.75L/75cl/750ml.
Box: 235mlx235mlx101.6ml
Lithegi: #rebrand, #productdesign, #packagedesign, #luxury, #whisky, #brownspirits,
Theknoloji ya Tlhahiso: For the bottle, forceMAJEURE closely collaborated with the glassmaker to create the perfect interaction between the front and back embossed rosette, and on the green tint at the base of the bottle that is a hallmark of all bottles in the Buchanan’s line. The stopper mirrors the shape and colors of the bottle. The mixed materials used connote luxury: Buchanan's engraved gold metal and red textured wood. Authenticity is created by the red simulated wax seal, finely molded to achieve the lions and word details highlighted with gold. The neck label is printed on metallic substrate with micro emboss. The bottom label is printed on transparent PSL with raised gloss varnish. This bottle comes in a luxe coffret mixing metallic substrate and shimmery textured substrate.
Phephetso ya Moralo: Every single expression of Buchanan’s whisky is made with the same degree of care, symbolizing the utmost quality and craftsmanship, and forceMAJEURE's goal was to honor that in all elements of this redesign of Buchanan's Red Seal. We crafted a new elegant bottle shape with soft curves that allow the iconic Red Seal to shine, nestled at the heart of the bottle. The rich amber liquid gives way to a green tint at the base of the glass, a hallmark of all bottles in the Buchanan’s range.
Kgothaletso: forceMAJEURE's design team drew inspiration from the rich history of James Buchanan and his dedication to the utmost in quality and craftsmanship. The beauty is in the details: the Buchanan's crest is proudly embossed on the back of the glass and beautifully frames the Red Seal. Alongside of the bottle, James Buchanan's signature is embossed. The luxurious closure is an ornament to the bottle, and the majestic reds and golds of the seal, signature and label evoke the royal family, for which the whisky was created.
Litho tsa Sehlopha: Harry Chong, Product Design Director
Pierre Delebois, Strategy and Creative Director
Tim Devereaux, Art Director
Steve Assandri, Production Manager
Litlotla tsa Setshwantsho: Image #1: Taka Igarashi for forceMAJEURE Photo Studio
Image #2: Taka Igarashi for forceMAJEURE Photo Studio
Image #3: Taka Igarashi for forceMAJEURE Photo Studio
Image #4: Taka Igarashi for forceMAJEURE Photo Studio
Image #5: Taka Igarashi for forceMAJEURE Photo Studio