Hou Juice Sephutheloana sa Jusi ka Leng Chen

Moralo oa Hou Juice Sephutheloana sa Jusi ka Leng Chen ke mohlodi oa khau e hlomphehang haholo ya 2020 Moputso oa Khauta oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

KhautaPhuthelo· 2020

Hou Juice Sephutheloana sa Jusi

ka Leng Chen

Moreki: Pagoda

Mohlodi oa Moputso oa Khauta oa A' Design Award Mokhahleong oa Phuthelo

40,711

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #95369

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Hou Juice Sephutheloana sa Jusi

Hou Juice ke moralo oa sephutheloana bakeng sa lebitso la khoebo la jusi e foreshe. Botlolo e na le bophara ba limilimithara tse 45 le bophahamo ba limilimithara tse 165. Botlolo ea polasetiki e koahetsoe ka filimi e benyang joaloka perela 'me e phethetsoe ka frosting le khatiso ea mebala e khethiloeng. Litšoantšo tsa litšoene li etsa sehlooho se seholo sa pono, 'me pale e ikhethang e ngotsoe bakeng sa tatso e 'ngoe le e 'ngoe ea litholoana. Tšoene ke letšoao la k'hamphani ea litholoana ea motsoali 'me ke letšoao la matla a bophelo setsong sa Machaena. Moralo o ikemiselitse ho hlahisa tlhaho, bofreshe le boleng, le ho haha tšepo har'a bareki ba tsotellang bophelo bo botle.

Kamohelo

Mabapi le Moputso oa Khauta oa A' Design Award

Hou Juice Sephutheloana sa Jusi ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Hou Juice Sephutheloana sa Jusi e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Hou Juice Sephutheloana sa Jusi e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Pagoda is China's largest fruit production.trade, retail as one of the fruit industry chain enterprises.Its recently- lauched brand HOU Juice focuses on providing fresh juice. so HOU juice endorses Pagoda in naming strategy, which is not only related to the symbol of Pagoda monkey.but also similar to the pronunciation of good Juice in cantonese.This product strives to convey the core value of Pagoda, both in manufacturing technology and packaging.
Boholo le Phuthelo: Diameter 45mm x Height 165mm
Lithegi: juice, packaging, branding, drink, beverages，
Theknoloji ya Tlhahiso: The plastic bottle is made of pearlescent film with frosting and spot color printing technology.
Phephetso ya Moralo: The biggest obstacle to the launch of fruit juice is consumer Questioning the source of fruit.Our team undertakes the mission of art direction.With Pagoda as quality guarantee, we believe that through innovative visual creativity and brand strategy, from nice packaging to tastes good, we can meet consumers' demand for high-quality fruit juice and give consumers a more reliable sense of brand trust.
Dipatlisiso: The urban middle class with health needs is our core audience.They pay more attention to the quality of life and the feeling of packaging.therefore this product not only focues on the design of it's own craft but also focuses on the design of its own craft, but also focuses on the inheritance of culture.The monkey.is not only the super symbol of the Pagoda brand but also one of the Chinese zodiac signs which has been regarded as a symbol of auspiciousness and vitality since ancient times.so we decided to use this element to show originality and enhance the brand's cultural identity.
Kgothaletso: We believe that visual recognition and art direction can give consumers a more reliable sense of brand trust, and create a juice brand with a sense of trust and recognition in China.Monkey.the iconic symbol of it's parent brand Pagoda fruit, customizes the theme story according to the characteristics of each fruit juice, and presents the natural to one pattern creative style through the form of illustration, which better interprets the concept of nature and freshness of fruit juice brand.
Nako ya Projeke: The project started on March 20,2018 and completed on May 28,2018.The design was completed in Shenzhen.
Tsamaiso ya Mosebetsi: Nowadays, the beverage market is constantly developing, and safe and healthy fruit juice beverage is the first choice of consumers.Good fruit Juice comes from good fruit. HOU Juice inherits the concept of healthy,natural and high quality of its parent brand Pagoda from brand naming and overall visual expression,and creates a unique brand image.The creative style of returning to nature and vitality with rich illustrations makes it deeply rooted in people's heart.
Litho tsa Sehlopha: Design Director:Chen Leng
Designer:Li Yin
Illustrator:Anna rudak
Litlotla tsa Setshwantsho: Image #1: designer Leng Chen, Variations, 2019.
Image #2: designer Yin Li, Variations, 2019.
Image #3: designer Yin Li, Variations, 2019.
Image #4: designer Leng Chen, Variations, 2019.
Image #5: designer Leng Chen, Variations, 2019.