Avgoulakia Sete sa Thekiso ka Antonia Skaraki

Moralo oa Avgoulakia Sete sa Thekiso ka Antonia Skaraki ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

TšepeKerafikhe· 2021

Avgoulakia Sete sa Thekiso

ka Antonia Skaraki

Moreki: Zouras Farm

Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Kerafikhe

15,316

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #94660

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Avgoulakia Sete sa Thekiso

Ke eng se tlileng pele: kgoho kapa lee? Ke potso ya pele e lokelang ho arabiwa hangata, empa tabeng ena ho ne ho ena le potso e nngwe hape. Ha o batla ho latswa setahlaodi sa khale ka mokgwa o sa lebelweng le o fapaneng, o hloka eng? Taba ya pele, o hloka tlhahiso e sa lebelweng e ka hlahellang. Ke seo se neng se lokela ho hlolwa bakeng sa lebitso la Avgoulakia, ka mohopolo wa boqapi o ka fetisang boikgethelo ba lebitso ka mokgwa wa sejoalejoale, o fapaneng le wa papadi.

Kamohelo

Mabapi le Moputso oa Tšepe oa A' Design Award

Avgoulakia Sete sa Thekiso ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Avgoulakia Sete sa Thekiso e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Avgoulakia Sete sa Thekiso e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: When you want to taste a classic product in an unexpected way, you need an unexpected presentation. That is what had to be created for Avgoulakia, through a creative concept that could convey the uniqueness of the brand in a modern, different and playful way.
Boholo le Phuthelo: kit: paper, 479 x 1157 (mm)
Lithegi: Avgoulakia, Sales kit, Design, Storytelling, Visual Communication
Theknoloji ya Tlhahiso: Paper. Environmentally friendly.
Phephetso ya Moralo: Creating an original Sales Kit that would stand out and make the difference. That sense of exclusivity was the guiding star during the research and competition mapping and analysis period.
Dipatlisiso: Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Valia Alousi, Evri Makridis
Copywriter: Sotiria Theodorou
Kgothaletso: Struggling with sales enablement? If so, you need to build out a clear and inclusive sales tool kit. Stories are impactful when used in a business context. But only if they are used strategically. In a sea of ads and kits, a well crafted story can be a game changer for companies.
Nako ya Projeke: The project began in 2018 and finished in 2019 in Athens, Greece.
Tsamaiso ya Mosebetsi: Which came first: the chicken or the egg? In this sales kit, the chickens definitely steal the show! Enchanted by the power of stories, a visual narrative about chickens with interesting and unusual qualities was created. There is Captain Mahe for free range eggs, Madame Coco for bio eggs and Miss Nelly for barn laid eggs. That’s their story. A story about some heroines and creators that decided to play outside the box! A story about eggs, aka a commodity product, which became a totally unexpected, playful and branded experience.
Litho tsa Sehlopha: Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Valia Alousi, Evri Makridis
Copywriter: Sotiria Theodorou
Litlotla tsa Setshwantsho: A.S. Advertising, 2019