Moralo oa Nudus Snack Food ka Angela Spindler ke mohlodi oa khau e hlomphehang haholo ya 2020 Moputso oa Khauta oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

KhautaPhuthelo· 2020

Nudus Snack Food

ka Angela Spindler

Moreki: Depot Creative

Mohlodi oa Moputso oa Khauta oa A' Design Award Mokhahleong oa Phuthelo

42,929

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #92526

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Nudus Snack Food

Sephutheloana sa k'hamphani e qalang e bonts'a litholoana tsena tse phetseng hantle tsa meroho le meroho e sa aparang filosofi le metlae ea papali. Phapang ea bona ke hore li entsoe ka lilae tsa litholoana le meroho, tse omisitsoeng moeeng, ho se na letho le eketsoang - ke ka hona 'ho hlobotse'; mohopolo. Le hoja botšo e le khetho e sebete le e sa tloaelehang bakeng sa 'maraka oa lijo tse bobebe tse phetseng hantle, setsi se ile sa khetha sena ho bontša ho sisinyeha ha sehlahisoa le ho se fa mohoo o eketsehileng. Ho nka lifoto ho nka sehlahisoa pele le ka mor'a ho omisoa moeeng ho bontša hore litholoana li ntle joalo ka tlhaho.

Kamohelo

Mabapi le Moputso oa Khauta oa A' Design Award

Nudus Snack Food ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Nudus Snack Food e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Nudus Snack Food e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Strategy, brand mark and packaging livery for a new air-dried fruit and vegetable snack.
The packaging imagery depicts the fruit and vegetables as gloriously naked as they day they were picked in sunny Australia. The stacked slices, going from fresh to dried, articulates the slow-dried method and the powerful crunch. The product is picked dried and packaged.
Boholo le Phuthelo: Size: 12.5cm wide by17cm high
Lithegi: Packaging Design, Snack Packaging Design, Food Packaging, Healthy Snack Packaging, Food photography, Design Inspiration, Brand Identity, Logo Design, Food Branding
Theknoloji ya Tlhahiso: The packaging is printed on rewind, using CMYK plus two spot colours per pack. The brand mark and image are finished with a spot UV gloss while the remaining material has a matt finish.
Phephetso ya Moralo: Production is usually the challenge and this project was no different. Managing the process and the technical constraints was hard but we got a good result.
Dipatlisiso: It was important to tell the story as it is, pure and simple, to move away from the hand-drawn look & cute illustrations and instead present the product in a classical way. Our research took us to look at the art of still life and the essence of the fruit/vegetables as objects of beauty. The 'natural' side came in the simple photography, a single beautiful piece of nature just as it appears. It was important to retain the fruit/vegetable shapes, by using slices both fresh and dried. Not only that, the image gently tells the story of picked, sliced and dried in a very simple way, with nothing added.
Kgothaletso: Inspired by the still life paintings, we looked to create a range of product where the fruit and vegetables appeared just as nature had intended. The stark black background allows the photography to really jump off pack.
Nako ya Projeke: From concept through to finished art: May 2018-December 2018
Launched in to market March 2019
Tsamaiso ya Mosebetsi: This packaging targets those who are genuinely looking to eat an unadulterated snack. The tone of voice is playful to appeal to the slight tongue in cheek nature of the brand name. Everything about the product packaging supports its clean credentials. We were determined to create packaging that was clean and simple, just like the product.
Litho tsa Sehlopha: Angela Spindler: Creative Director/Designer
Andy Lewis: Photographer
Anna Lee: Copywriter
Anneke Decker: Retoucher/Finished Artist
Litlotla tsa Setshwantsho: Photography: Andy Lewis