Winetime Seafood Ho Paka ka Olga Takhtarova

Moralo oa Winetime Seafood Ho Paka ka Olga Takhtarova ke mohlodi oa khau e hlomphehang haholo ya 2020 Moputso oa Platinamo oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

PlatinamoPhuthelo· 2020

Winetime Seafood Ho Paka

ka Olga Takhtarova

Moreki: Sot B&d

Mohlodi oa Moputso oa Platinamo oa A' Design Award Mokhahleong oa Phuthelo

988,506

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #92361

Hlahloba Hahoло Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Winetime Seafood Ho Paka

Moralo oa ho paka bakeng sa letoto la lihlahisoa tsa leoatleng la Winetime o lokela ho bonts'a ho nchafala le ho ts'epahala ha sehlahisoa, ha se lokela ho fapana ka phapano le bahlolisani, se lumellane ebile sea utloahala. Mebala e sebelisitsoeng (e putsoa, e tšoeu le ea lamunu) e etsa phapang, e totobatsa lintho tsa bohlokoa ebile e bontša boemo ba brand. Khopolo e le 'ngoe e ikhethang e khethiloeng e khetholla letoto la baqapi ba bang. Leano la tlhaiso-leseling la pono le ile la etsa hore ho khonehe ho khetholla mefuta ea lihlahisoa tsa letoto, 'me tšebeliso ea lipapiso sebakeng sa lifoto li ile tsa etsa hore polaka e be e khahlisang haholo.

Kamohelo

Mabapi le Moputso oa Platinamo oa A' Design Award

Winetime Seafood Ho Paka ke mohapi oa Moputso oa Platinamo oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang ka sebele, e ntle le e khanyang. Bahapi ba Platinamo ke limakatso tsa boqapi, bopaki ba meeli ea boqapi ba kelello, mme ba bontša botsebi bo sa lekanngoeng le bohlale ba baqapi ba bona. Meralo ena e lebelletsoe ho ba mesebetsi e tsebahalang haholo e hlalosang botle ba nako, e kenyang letsoho bophelong bo botle ba sechaba mme e sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Winetime Seafood Ho Paka e bontša boemo bo phahameng ba bokhabane mme ntle le pelaelo e etsa hore lefatše le be sebaka se molemo ka litšobotsi tsa eona tse molemo le tse nang le boleng. Winetime Seafood Ho Paka ke mosebetsi o hapileng Moputso oa Platinamo oa A' Design Award o tsosang litakatso, o susumetsang, o thabisang mme o tsosang thabo e kholo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The new design emphasizes all the advantages of the brand: the colors reflect the gastronomic nature of the product; unique style and well-arranged design emphasize the solid attentive attitude of the manufacturer to the product, which escalates loyalty to delicacies taste; the packaging looks bright, perceptible and does not require extra effort from the buyer while making a choice.
All this makes the product more attractive to consumers and helps to make a purchasing decision quicker.
Boholo le Phuthelo: boxes 100mm x 100 x 40mm, 150mm x 330mm x30mm, 350mm x 180mm x 50mm, 360mm x 100mm x60mm
Lithegi: seafood, fish, frozen food, packaging, branding
Theknoloji ya Tlhahiso: The designer decided that the Winetime Seafood packaging should demonstrate the reliability of the brand and convey the freshness of the products. For this, a single unique concept was developed, and the visual information strategy was used.

The entire series packaging is developed in a single unique style. This approach compiles the assortment under one brand and distinguishes the series Winetime Seafood from products of other manufacturers presented in retail chains.
Phephetso ya Moralo: The packaging had to convey the quality and reliability of the brand, inspire to buy. First of all, effective elements had to be discovered so that they tell about the taste and quality of the product, emphasize the attentive manufacturer’s attitude. And also the packaging had to be harmonious, understandable and not overloaded with the information. The second challenge was to create an emotional image that would appeal to the target audience and distinguish packaging from competitors.
Dipatlisiso: The designer considered the following key points. There is certain psychology of choosing colors in design — each color conveys an idea. Brightness and contrast attract attention. They are noticeable and improve the perception of information. For each item in the series special visual element was created: a picture and an inscription. The illustration helped to make the packaging more visually interesting and clear and arouse certain feelings among buyers.
Kgothaletso: Winetime Seafood is a new series of fish and other seafood products that combines more than 10 products: wild dorado, salmon, European bass, Nile perch, scallops, octopus, tiger shrimps, etc. The technology of shock (quick) freezing allows the products to preserve the structure, nutritional value, and maximum taste.
Nako ya Projeke: Ukraine, Kyiv, the project began in December 2018 and ended in May 2019
Tsamaiso ya Mosebetsi: In addition, each item of the series has its own separate visual element – an image and an inscription - which allows the buyer to understand easily what he or she has got: an octopus, perch, shrimp or other. This approach, on one hand, preserves the unity of brand perception, and on the other hand, makes a specific product search simpler. Three main brand colors chosen by the designer are deep blue - the color of the deep sea, bright orange - the company color, and pure white - a symbol of freshness. A sans serif font compliments the overall picture.
Litlotla tsa Setshwantsho: Imagines №1-5 are used images www.shutterstock.com
www.freepik.com