Songhua River Rice Sephutheloana Sa Raese ka 33 and Branding Co., Ltd.

Moralo oa Songhua River Rice Sephutheloana Sa Raese ka 33 and Branding Co., Ltd. ke mohlodi oa khau e hlomphehang haholo ya 2020 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

SileveraPhuthelo· 2020

Songhua River Rice Sephutheloana Sa Raese

ka 33 and Branding Co., Ltd.

Moreki: Sourceage

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Phuthelo

42,119

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #89941

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Songhua River Rice Sephutheloana Sa Raese

Songhua River Rice, ke sehlahisoa sa raese se nang le pheletso e ngata tlasa MOLEMO OA Lijo oa Lijo. Ha mokete oa setso oa Chaena - Mokete oa Selemo o ntse o atamela, ba qapa ka sehlahisoa se setle se phehiloeng sa raese e le limpho ho bareki ba limpho tsa Mokete oa selemo, ka hona moralo o akaretsang o hloka ho lekanya mokete oa Mokete oa Selemo, o totobatsang likarolo tsa setso tsa setso tsa China le moelelo o motle.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Songhua River Rice Sephutheloana Sa Raese ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Songhua River Rice Sephutheloana Sa Raese e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Songhua River Rice Sephutheloana Sa Raese ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The Songhuajiang rice was the high-class rice from Suyuan Food Group. They produced the well-packaged rice as corporate gifts at Chinese new year approach. Therefore, the package design should satisfy the festival atmosphere，display the traditional Chinese culture elements, and spread the good moral.
Boholo le Phuthelo: Width 210mm x Depth 40mm x Height 160mm
Lithegi: Package，China，Rice，Food，Festival，Cultural
Theknoloji ya Tlhahiso: The reason why this packaging was unique not only because its shape was unusual, but also its materials was special. In order to improve the quality and smoothness of packaging, they chose the fine pearl paper and used laser cutting technology, which made the scales of Koi more clear and the whole packaging more three-dimensional and vivd.
Phephetso ya Moralo: Most rice packages in China are made in plastic bags. As a New Year gift, this kind of rice has not only Chinese traditional elements but also high-end auspicious implications, which is difficult to package. After the originality is determined as Koi carp, the requirements for subsequent materials and production technology are also very high. Through continuous cutting pressure testing, we finally achieve the effect of complete scaling without cutting off.
Dipatlisiso: This striking unique packagings are both creative and aesthetical alongside with a good moral, keeping a deep impression to the consumers. It helps enhancing the customer's favor for the brand, as well as the brand marketers to complete a successful marketing.
Kgothaletso: Koi means good luck in China. Therefore, combining the water, light, earth, and other elements, they picked up Koi as the packaging form. In addition, they inosculated patterns and color features of Koi for satisfying the overall visual effect.
Nako ya Projeke: The project started in September 2018 in Beijing and finished in December 2018 in Beijing, and was exhibited in Supermarket in December 2018.
Tsamaiso ya Mosebetsi: By comparing the effects of various papers, they finally adopted fine-grained Pearl paper, which can better highlight the texture of smoothness and brightness, as well as the combination of laser cutting technology and manual, to make the scales turn up slightly, so that the whole packaging has a more three-dimensional sense.
Diphatente: Copyrights belong to 33 and branding, 2019.
Litho tsa Sehlopha: Xiaowei Zhang
Jing Xu
Zengwei Qin
Jingyan Li
Litlotla tsa Setshwantsho: Main Image: Photographer Jing Xu, Songhua River, 2019.
Image #1: Photographer Jing Xu, Songhua River, 2019.
Image #2: Photographer Jing Xu, Songhua River, 2019.
Image #3: Photographer Jing Xu, Songhua River, 2019.
Image #4: Photographer Jing Xu, Songhua River, 2019.