Akimbo Coffee Beer Mosebetsi oa Mantlha: Sepakete sa Seno ka Wen Liu and Kaichen Xie

Moralo oa Akimbo Coffee Beer Mosebetsi oa Mantlha: Sepakete sa Seno ka Wen Liu and Kaichen Xie ke mohlodi oa khau e hlomphehang haholo ya 2020 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

BoronsePhuthelo· 2020

Akimbo Coffee Beer Mosebetsi oa Mantlha: Sepakete sa Seno

ka Wen Liu and Kaichen Xie

Moreki: Shenzhen Akimbo Brand Operation Management Co., Ltd.

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Phuthelo

16,413

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #88579

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Akimbo Coffee Beer Mosebetsi oa Mantlha: Sepakete sa Seno

Mongolo oa Buka: Akimbo Coffee Beer ke moralo oa sepakete bakeng sa lipi tse peli tsa biri ea kofi e entsoeng ka bochekhi, o entsoeng ka tšebelisano-'moho pakeng tsa mophato oa kofi le fektheri ea biri. Lipi tsena li rekisoa ka har'a limenketsana tsa aluminium, 'me lebokose la ka ntle le na le bolelele ba li-millimeter tse 115, bophara ba li-millimeter tse 66 le bophahamo ba li-millimeter tse 66. Setšoantšo se tsamaisitsoeng ka letsoho le fonto ea khale e ngotsoeng ka letsoho li fa limenketsana semelo se phutholohileng le se khatholohileng. Setšoantšo se bontša li-mascot tsa mophato o mong le o mong li thella maqhubu lebōpong la leoatle. Moralo ona o shebane le bareki ba bacha 'me o bontša ka ho hlaka hore seno sena se na le joala.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Akimbo Coffee Beer Mosebetsi oa Mantlha: Sepakete sa Seno ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Akimbo Coffee Beer Mosebetsi oa Mantlha: Sepakete sa Seno e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Akimbo Coffee Beer Mosebetsi oa Mantlha: Sepakete sa Seno e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: In the summer of 2018, Akimbo Cafe has a partnership with E.T. Brewery to launch two craft coffee beers. They are namely as Colombian milk porter and Yirgacheffe Snowfield Berlin sour wheat. This packaging design combines two brands' characteristics. The design uses a lively illustration and a hand-painted font on the common aluminum cans is to create a refreshing effect.
Boholo le Phuthelo: The outside packaging box size is 115mm in length, 66mm in width and 66mm in height.
Lithegi: Coffee,Beer, Coffee Beer, Illustration Packaging, Art
Theknoloji ya Tlhahiso: The material of the packaging is an aluminum can.
Phephetso ya Moralo: We have spent a lot of time to design the illustration and font style. Besides, we have to maintain the main visual style of the product. We also need to tell clearly to the consumer that this design is for an alcoholic beverage. The design is not to use cartoon image style to disguised as a soft drink.
Dipatlisiso: The background of the project is about Akimbo's cafe expects to launch a special coffee craft beer with E.T.Brewery in the summer. The product focus on the young consumer. After confirming the way of cooperation on both sides, we found that there is no packaging design of coffee or beer on the market uses a hand illustration drawing. That is a surprise for designing Akimbo Coffee Beer. The hand drawing illustration is an advantage style for Akimbo Coffee Beer. The unique hand drawing illustration style also attracts lots of fans for Akimbo Coffee Beer. We decided to develop a relaxed and lively effect on the design except for the necessary information. As we expected, and once the product launched, it immediately becomes popular in the young generation in Shanghai and Shenzhen.
Kgothaletso: The idea of the project is inspired by a summer trip to the seaside. In addition, a lot of previous liquor labels brought out a lot of design inspiration for this project. The design combines a relaxed and lively illustration style with the retro font design. The result of the packaging design seems retro and fashionable.
Nako ya Projeke: The project started in September 2018 and finished in October 2018 Shenzhen.
Tsamaiso ya Mosebetsi: Although the launch date of the co-branded beverages is approach ending of the summer. However Shenzhen is still under high temperature. We would like to design a refreshing effect on the packaging. The design tries to continue the relaxed experience effect as the moment as drinking ice beer in summer. The story of the illustration design is about the icon of Akimbo, Leonardo da Vinci and E.T.Brewery’s alien who went to the beach to surf and play.
Litho tsa Sehlopha: Designer: Wen Liu
Designer: Kaichen Xie
Designer: Weijie Kang
Litlotla tsa Setshwantsho: Image#1: Creator Wen Liu, Akimbo Coffee Beer, 2018
Image#1: Illustration Kaichen Xie, Akimbo Coffee Beer, 2018
Image#1: Illustration Yawen Dai, Akimbo Coffee Beer, 2018
Image#1: Creator Weijie Kang, Akimbo Coffee Beer, 2018