Moralo oa EXP Brasil Brand Moralo Oa Brand ka Mateus Matos Montenegro ke mohlodi oa khau e hlomphehang haholo ya 2020 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

SileveraKerafikhe· 2020

EXP Brasil Brand Moralo Oa Brand

ka Mateus Matos Montenegro

Moreki: EXP Brasil

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Kerafikhe

76,536

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #87730

Hlahloba Ditshebeletso Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le EXP Brasil Brand Moralo Oa Brand

Moralo oa brand ea EXP Brasil o tsoa ho melao-motheo ea bonngoe le tšebelisano. Ho kenyelletsa motsoako lipakeng tsa mahlale le moralo mererong ea ona joalo ka bophelong ba ofisi. Ntho ea typography e emela bonngoe le matla a k'hamphani ena. Moralo oa lengolo X o tiile ebile o kopantsoe empa o bobebe haholo ebile o na le theknoloji. Letšoao le emela bophelo ba studio, bo nang le likarolo ka litlhaku, ka bobeli sebakeng se nepahetseng le se sebe se kopanyang batho le moralo, motho ka mong le bonngoe, bo bonolo ka theknoloji, bobebe le robust, boits'oaro le botho.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

EXP Brasil Brand Moralo Oa Brand ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. EXP Brasil Brand Moralo Oa Brand e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. EXP Brasil Brand Moralo Oa Brand ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The proposal appropriates the elements of unity, partnership, robustness, lightness and technology that are as much used in the projects as in the office structure, and in its various areas of expertise within Architecture, Urbanism and Engineering. The union is the strength of this company.
The union between people and forms; individual and collective; simple with technological; lightweight and robust; professional and personal.
To unify all these elements, it was used an element of the source design in an integrated and solid way.

In the typography, the special design of the letter E uses the negative space to create with the letter X a house icon, reinforcing the commitment of the studio.
The letter P has the lower part in a curve, relating with the design of an open door in a blueprint.
Boholo le Phuthelo: The design was designed in CMYK, making it easy to print on a variety of media, but always thinking about RGB space and how shapes and colors would fit in the middle of the light.
Lithegi: Architecture, brand, logotype, engineering, contruction, design
Theknoloji ya Tlhahiso: Many elements have been created to complement the brand. From business cards, Billboard for the contruction site, printed portfolio, design patterns, social media, t-shirts and coffee mugs.
Each one with its technology, from offset printing, screen printing and acrylic UV printing.
Phephetso ya Moralo: The great creative challenge was to bring and express all the union, quantity, malleability and quality of the functions and areas that the company provides. Putting it all together into one symbol, in the positive and negative space, that represented the soul of the company.
Dipatlisiso: Research was done in various areas related to architecture and engineering, from magazines, visits to works in progress and completed, and one day analyzing the structure and how the company works internally with its employees.
Kgothaletso: The brand has an immense importance for the business because it symbolizes a great everything of the company, its ideals, quality, concepts, designs, technology, its way of attending to the customer, its unique peculiarities.
The EXP Brasil brand was born from these principles, appropriating the mixture between technology and design, and inserting this concept into the letter X, which has in itself the idea of the correct place, the point of the question and the answer. The use of the negative space was also included in the typography, to reaffirm the studio concept and position.
Nako ya Projeke: The project started February 2018 and ended in January 2019
Tsamaiso ya Mosebetsi: The brand interacts with its medium, whether it is paper, business card, outdoor signs or billboards. Exactly representing all this union and interaction between its employees and their areas of expertise within Architecture and Engineering. The negative space in the typography interacts with the product, a building, a house, a construction.
Litho tsa Sehlopha: Mateus Matos Montenegro