Logotype SETMA Logotype ka Mateus Matos Montenegro

Moralo oa Logotype SETMA Logotype ka Mateus Matos Montenegro ke mohlodi oa khau e hlomphehang haholo ya 2019 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

BoronseKerafikhe· 2019

Logotype SETMA Logotype

ka Mateus Matos Montenegro

Moreki: Mateus Matos Montenegro

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Kerafikhe

15,733

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #85377

Hlahloba Ditshebeletso Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Logotype SETMA Logotype

SETMA, Mongoli oa Bohahlauli oa Tikoloho le Tikoloho ea Jijoca de Jericoacoara, lets'oa le bonts'a tikoloho e lumellanang le botle ba tlhaho ba toropo, ho tloha Blue Lagoon, Serrote, Lejoe la Pierced, Leoatle le Letšoao le Khanyang la Letsatsi ho Lithota. Moqapi o kopantse likarolo tsena kaofela ka mokhoa o lumellanang le tšebeliso ea maqhubu a sine a kentsoeng, a emeng khafetsa, ho leka-lekana le ho lekana pakeng tsa botle bohle ba tlhaho le boiphihlelo boo toropo e bo fang, bo nkoang bo le botle le baahi ba bona le baeti ba bangata lefatseng ka bophara.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Logotype SETMA Logotype ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Logotype SETMA Logotype e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Logotype SETMA Logotype e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The SETMA, the Municipal Tourism and Environment secretariat, brand of Jijoca de Jericoacoara must be what the municipality and its environment represents for all the people who enjoy the unique and wonderful moments of happiness and peace there. It must be an extremely expressive brand, but light and harmonious. A visual representation of a paradise.
Boholo le Phuthelo: The logo showcases the five colorful natural elements that unify and represent the city of Jijoca de Jericoacoara. We transformed these elements in icons and unified those using harmonious sine waves curves, implying they are all part of one environment. We overlapped the elements that connects between themselves.
Lithegi: Jijoca de jericoacoara, setma, logotype, environment, harmony, transcendent, tourism
Theknoloji ya Tlhahiso: The mais insight of the design was to unify all the main city elements using the harmony that their own environment provides, with the sine curves waves in resonance with nature.
Phephetso ya Moralo: The main creative challenge in the concept was to find a way to be simple, but at the same time represents the whole city, environment and the amazingness feeling of freedom, all together connected with nature.
We found this harmony in the sine waves that represent all life. We are all made of energy waves that resonate with each other and our environment.
Dipatlisiso: The research for the design was to find what where the main elements of the city. Witch ones represented more the city as a whole. The collection of data came from a study related do images from social media and which ones were most shared by its visitors.
Kgothaletso: The logotype appropriates the natural wonders of the municipality to represent in a drawing everything that it offers to its tourists and visitors. From the lagoon, the serrote, the pierced stone, the sea and the iconic sunset on the dunes.
To unify all these elements, we use harmonious curved sine-wave elements, which represent the frequency, balance, harmony and equilibrium between all the natural beauty and the transcendent experience it provides.
Nako ya Projeke: The project started by the end of January 2018 and ended in the middle of March 2018.
Tsamaiso ya Mosebetsi: From the beginning of the project, the main idea was to have a harmony, an energy, a flow in which the design would represent the environmental wonders with de transcendent feeling of its users.
Litho tsa Sehlopha: Mateus Matos Montenegro