Kalitva Lethathamo La Lihlahisoa ka Lana Raizen

Moralo oa Kalitva Lethathamo La Lihlahisoa ka Lana Raizen ke mohlodi oa khau e hlomphehang haholo ya 2019 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

BoronseKerafikhe· 2019

Kalitva Lethathamo La Lihlahisoa

ka Lana Raizen

Moreki: Kalitva

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Kerafikhe

14,245

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #73261

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Kalitva Lethathamo La Lihlahisoa

Katoloso eo e etselitsoe moetsi oa Russia oa lisebelisoa tsa ho pheha. Ka lebaka la ho tloaelana le tlhaiso-leseling ka botlalo ea pokello eohle, ho ile ha khethoa linoko tse loketseng, litlama le meroho, tse tlatselletsang moralo oa buka ena 'me tsa hlakisa melemo ea pokello ka' ngoe. Sekoahelo se ka sehloohong sa lethathamong la libuka se entsoe ka sekhahla ka mokhoa oa pan, ho etsa setšoantšo sa mebala ea pokello. Metsoako ea pan le ho roka le lipitsa tse sekoahelong sa bobeli li netefatsoa ke lesela le bonojoana le bonolo, ho etsisa tšireletso ea mealo ena.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Kalitva Lethathamo La Lihlahisoa ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Kalitva Lethathamo La Lihlahisoa e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Kalitva Lethathamo La Lihlahisoa e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The catalog of cooking utensils for Russian manufacturer. It shows the advantages of each collection, each item from a different angle. The overall picture is complemented by photos of food, spices, herbs. The main cover of the catalog is made with a cutting in the form of a frying pan, through which the color photo of the new collection shows through. The handles of the frying pans and pots on the second cover are varnished by soft-touch laque, imitating the actual coverage of these handles. Photo and video can not convey this effect and sensations.
The catalog was presented by the company at an international exhibition HouseHold 2018.
Boholo le Phuthelo: Width 210 mm x Depth 9 mm x Height 250 mm
Lithegi: catalog, book, product, kalitva, design, creative, page, layout, booklet, brochure, utensils
Theknoloji ya Tlhahiso: Main cover: matt paper, 300g/m2, a cutting in the form of a frying pan.
Second cover: glossy paper, 250g/m2, matt soft-touch laque on handles.
Pages: matt paper, 170g/m2.
Phephetso ya Moralo: The main difficulties arose with the selection of the most appropriate photos. But since there were no angles necessary for this design, it was decided to make a professional photo session for each collection. At this stage there was a difficulty in transmitting authentic colors and textures.
But thanks to the game of lighting and professional processing, I achieved a realistic view of each subject.
Dipatlisiso: As a result of detailed familiarization and comparative analysis of all collections of utensils by this manufacturer, the most suitable spices, herbs and vegetables were selected, which complemented the design of the catalog and highlighted the advantages of each collection.
I used the design with two main colors - white and deep red. The most collections are dark or black, they go well with that colors.
Kgothaletso: The beauty of the collections inspired me to such a presentation catalog. I wanted to show the advantage and uniqueness of each collection, its difference from others.
Nako ya Projeke: The project started in July 2018 and finished in August 2018. Russia, Moscow and Novosibirsk
Tsamaiso ya Mosebetsi: The catalog opens with information about the company and a description of the technologies that were used in the manufacture of utensils. Then there is the decoding of the main icons and symbols. The following is a section of premium collections with photographs, a detailed description and composition of each one. Then it shows popular collections with the same presentation structure.
There is a section with classic aluminum cookware, which the company has been producing since 1954 at the end of the catalog. Recommendations for the care of each type of collection are described on the last pages and a sheet for notes finish the catalog.
Litho tsa Sehlopha: Lana Raizen
Litlotla tsa Setshwantsho: Photographer: Sergey Fedotov, Kalitva