The Sands Wine Labels Mesebetsi Ea Veine ka Giovanni Murgia

Moralo oa The Sands Wine Labels Mesebetsi Ea Veine ka Giovanni Murgia ke mohlodi oa khau e hlomphehang haholo ya 2018 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

TšepePhuthelo· 2018

The Sands Wine Labels Mesebetsi Ea Veine

ka Giovanni Murgia

Moreki: Cantina Li Duni

Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Phuthelo

19,745

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #67776

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le The Sands Wine Labels Mesebetsi Ea Veine

Ho hlokomela sebopeho sa mabitso ana, lipatlisiso li se li entsoe ka mekhoa ea khatiso, lisebelisoa le khetho ea litšoantšo, ba khona ho emela boleng ba k'hamphani, nalane le karolo eo veine ena e tsoetsoeng ho eona. Khopolo ea mabitso ana a qala ho tsoa tšimolohong ea veine: lehlabathe. Ebile, lifate tsa morara li mela lehlabatheng la leoatle haufinyane ho tloha lebopong. Mohopolo ona o entsoe ka mokhoa oa ho bokella ho nka meralo lehlabatheng la lirapa tsa Zen. Mabitso a mararo hammoho a etsa moralo o emelang thomo ea winger.

Kamohelo

Mabapi le Moputso oa Tšepe oa A' Design Award

The Sands Wine Labels Mesebetsi Ea Veine ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. The Sands Wine Labels Mesebetsi Ea Veine e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, The Sands Wine Labels Mesebetsi Ea Veine e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The concept of these labels starts from the unique characteristic of these wines: the sand. In fact, the vines grow on the sea sand just a short distance from the coast. On the labels this concept is made with an embossing technique to take up the designs on the sand of the Zen gardens. The label is divided on two different cards: on top a natural ideal paper for embossing, on the bottom a metallic paper that gives a touch of color and personality to the design. The three labels put together make up a unique design in which the colored element becomes the link between them.
Boholo le Phuthelo: Labels have a total dimension 83x130 mm divided on two section with different papers: on top a natural paper, on bottom a metallic film.
Lithegi: wine, label, packaging, wine label design
Theknoloji ya Tlhahiso: For these labels, at the top, we used a very fine natural paper texture with a warm and pleasant touch.
On this label a dry relief has been created that recalls the drawings of the sand. A metal foil colored gives identity and personality to the different labels. In the part below, a metallized paper was used which was then colored with a pantone color matched to the lamina. The personalized capsule recalls the label design and completes the packaging design project.
Phephetso ya Moralo: The creative challenge was to transfer the unique characteristic of this winery and this territory into new labels with a modern and minimal style, but linked to the values of the territory.
We tried to find elements of continuity with the old labels, but creating a completely new and minimalist design.
Sand designs have a tactile element that makes them three-dimensional and more incisive from them without being too intrusive. The color that differentiates each label gives style and identity to each of them. The soft and sinuous lines of the label recall the sea and the sand of Sardinia
Dipatlisiso: The research for this project started from the current sales data of the wines and their positioning perceived by the public. Based on a qualitative focus group of 20 people, we tested the comparison between the old labels and the current proposals, asking them to place the wines on a scale of quality and price. The results then emerged as the definitive choice on which we made a small quantitative panel test in some wine shops, recording excellent results on the perception of quality of wines and the choice of label design. This led us to finalize the project on the insights that emerged during the research.
Kgothaletso: The sand and its movements, the sea that erase them every time. The inspiration came from this to represent this characteristic in a graphic and elegant way.
Nako ya Projeke: Project started in January 2018 and finished in May 2017 in Sassari (SS - Italy)
Tsamaiso ya Mosebetsi: The design of these labels has been designed to give a tactile effect when the bottle is taken in hand, thanks to the dry embossing and the natural texture of the paper. The visual effect is given by the impact color that distinguishes the different labels. Next to each other, the design of the labels joins like a single drawing on the sand.
Diphatente: No copyrights on this project
Litho tsa Sehlopha: Art Director: Giovanni Murgia
Rendering images: Bruno Haver
Print: Juliagraf SpA
Litlotla tsa Setshwantsho: Image #1: 3DRender: Bruno Haver
Optional Image #1: 3DRender: Bruno Haver
Optional Image #2: 3DRender: Bruno Haver
Optional Image #3: 3DRender: Bruno Haver
Optional Image #4: 3DRender: Bruno Haver