Fattoria il Gambero - Winery Boitsebiso Ba Pono ka Laura Ferrario

Moralo oa Fattoria il Gambero - Winery Boitsebiso Ba Pono ka Laura Ferrario ke mohlodi oa khau e hlomphehang haholo ya 2017 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

TšepeKerafikhe· 2017

Fattoria il Gambero - Winery Boitsebiso Ba Pono

ka Laura Ferrario

Moreki: Ferrariodesign

Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Kerafikhe

13,473

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #57420

Hlahloba Ditshebeletso Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Fattoria il Gambero - Winery Boitsebiso Ba Pono

Fattoria il Gambero e ile ea ipeha 'marakeng ka mokhoa o matla le oa morao-rao, e le ho ntlafatsa histori ea eona, e qalileng ka 1880. Lena ke lona lebaka la letšoao la khoebo la "G" le entsoeng ka setaele; e fetisa moelelo oa sekoere se koalleng botlolo 'me se tšoana le tsela e lebisang k'hamphaning. Mongolo oa sans serif o eketsa bohlokoa ho letšoao lena le batlang le sa bonahale 'me o hokahanya nako ea lona ea khale ka mokhoa o ke keng oa qojoa le hona joale. Mebala e fa setšoantšo sohle mokhoa o mocha, ha litšobotsi tse ling tsa nako e fetileng li bolokiloe, mohlala, pampiring e hatisitsoeng ea Bukana.

Kamohelo

Mabapi le Moputso oa Tšepe oa A' Design Award

Fattoria il Gambero - Winery Boitsebiso Ba Pono ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Fattoria il Gambero - Winery Boitsebiso Ba Pono e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Fattoria il Gambero - Winery Boitsebiso Ba Pono e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Fattoria il Gambero positioned itself on the market with a well-balanced approach in between the dynamic and the contemporary, while still greatly relying on its history, which dates back to 1880. The intention was thus to imbue the entire image with innovation, color and contemporaneity, while maintaining all the characteristics of the past, as in the embossed paper used for the Brochure. This project was handled at 360°, from the brand to the labels, from the website to the brochure. All communication was based on the owner's family, a big family who followed his father in a big project. The names of the wines found their inspiration in the horses of the owner’s grandfather.
Lithegi: Logo, Brand, Brand identity, Digital, Exhibition, Sign, Promotion, Print
Theknoloji ya Tlhahiso: The cleanliness and modernity of the wine labels, printed on a coated paper, was contrasted with the embossed paper of the brochure or the uncoated paper business cards to convey two different feelings: modernity, but backed by history.
Kgothaletso: The origin of the logo was a stylized G which conveyed the sense of a corkscrew uncorking a bottle and at the same time looked like the road leading to the company. The sans serif font makes this not entirely defined symbol more substantial and solid. The burgundy color was chosen to represent a full-bodied red wine like the Pinot Nero, one of the company’s battle horses. For labels the symbol G was used as a graphic sign, the colors reflects the type of wine: for younger wines the label is clear with colorful graphics while for wines most important the label base is colored with darker and shiny graphics.
Nako ya Projeke: The project started in April 2004 an finish on May 2013
Litho tsa Sehlopha: Creative Director: Laura Ferrario
Photo: Sauro sorana
Litlotla tsa Setshwantsho: Fotoforma

Bala Tokollo ya Boraditaba

E Tshehelitsweng