Moralo oa Cistanche Desertico Sephutheloana sa Seno ka Lei Wen ke mohlodi oa khau e hlomphehang haholo ya 2026 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.
BoronsePhuthelo· 2026
Cistanche Desertico Sephutheloana sa Seno
ka Lei Wen
Moreki: Tocreate Brand
Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Phuthelo
Mohlodi oa Khau ea Netefaditsweng
Netefatsa Boemo ba Khau bakeng sa #182731Moralo
Mabapi le Cistanche Desertico Sephutheloana sa Seno
Cistanche Desertico ke moralo oa sephutheloana bakeng sa seno se entsoeng ka limela se sebelisang peptide ea cistanche deserticola. Sephutheloana ke lebokose le lenyenyane le kenang habonolo ka har'a mokotla. Sebopeho sa lona se bobebe ebile se arotsoe ka likarolo, kahoo seno se ka har'a lona se ka ntšoa ka mohato o le mong feela oa ho bula. Lebokose le entsoe ka khateboto e tšoeu e nang le setempe sa foil ea khauta, e tšehetsang setaele sa pono se bonolo le se hlomphehang. Moralo ona o tloha ponahalong e boima ea liphutheloana tsa setso tsa meriana e matlafatsang 'me o sebetsana le mekhoa ea letsatsi le letsatsi ea basebetsi ba bacha ba liofisi.
Kamohelo
Mabapi le Moputso oa Boronse oa A' Design Award
Cistanche Desertico Sephutheloana sa Seno ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Cistanche Desertico Sephutheloana sa Seno e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Cistanche Desertico Sephutheloana sa Seno e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.
Ka Mora Moralo
Sete ya Boraditaba
Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.
- Boleng bo Ikhethang
- This project focuses on the "Zhuangben" brand of Cistanche deserticola peptide plant-based beverages under Dong-E-E-Jiao, targeting modern office workers and creating a functional and aesthetically pleasing energizing tonic. Structurally, it adopts a portable, compact box design, aiming to be a "magic little black box in young people's bags," with a lightweight, modular design enhancing the on-the-go energy capsule experience. The overall minimalist style breaks away from the traditional heavy image of tonics, achieving a fusion of traditional tonic wisdom with contemporary youthful aesthetics and efficient lifestyles, injecting youthful and international vitality into the brand.
- Boholo le Phuthelo
- 230*158*145毫米
- Lithegi
- Big health brands, plant-based beverages, packaging design
- Theknoloji ya Tlhahiso
- White cardboard box with gold foil stamping.
- Phephetso ya Moralo
- How to create a brand super symbol, form differentiated brand assets, and increase product sales on e-commerce platforms.
- Dipatlisiso
- 1. Research Objective: To help desert Cistanche deserticola herbal products penetrate the youth market.
2. Methodology: First, market demand was surveyed, then product characteristics were considered in the design, and finally, the design effect was verified. The entire process revolved around "user appeal, practicality, and distinctiveness."
3. Research Conclusion: The black and gold color scheme and portable, compact packaging design were well-received by 85% of participants, and 90% believed that its portability met daily needs and allowed for quick identification of the product's core selling points.
4. Insights and Impact: Young people prefer simple, high-end, and portable packaging for health supplements. Abandoning traditional, heavy packaging is key to attracting this demographic. Commercially, this helps enhance the product's market competitiveness; socially, it makes traditional herbal supplements more relevant to young people's lives; and in terms of design, it provides a "youthful + practical" reference for similar plant-based beverage packaging. - Kgothaletso
- Inspired by the youthful consumer trend of "light nourishment, anytime supplementation, and high efficiency," the design centers on a black and gold aesthetic, minimalist design, and portable structure to create a "capsule" that can be carried anywhere. Through youthful visual language, clear functional symbols, and modular structural innovation, traditional nourishment is truly integrated into daily life, achieving the dual value of cultural heritage and brand rejuvenation.
- Nako ya Projeke
- The project will be launched in 2025 and enter the production and sales phase.
- Tsamaiso ya Mosebetsi
- This desert Cistanche deserticola plant beverage is very easy to use. Simply open the outer box to take out the portable drink, making it convenient to carry and drink without any complicated steps. Its appearance remains unchanged; the core design is fixed, with only two simple interactions: opening and closing. Just pick it up to use and put it down to store.
- Diphatente
- donge ejiao
- Litho tsa Sehlopha
- LEO
E Tshehelitsweng
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