Prepd Primary Function: Boitsebiso ba Letšoao ka Cansu Dagbagli Ferreira

Moralo oa Prepd Primary Function: Boitsebiso ba Letšoao ka Cansu Dagbagli Ferreira ke mohlodi oa khau e hlomphehang haholo ya 2026 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

BoronseKerafikhe· 2026

Prepd Primary Function: Boitsebiso ba Letšoao

ka Cansu Dagbagli Ferreira

Moreki: Cansu Ferreira

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Kerafikhe

7,530

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #181178

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Prepd Primary Function: Boitsebiso ba Letšoao

Book Text: Prepd ke sethala se ncha sa ho fana ka lijo se fetolang lipheshene tsa dijo tsa batho ba nang le tšusumetso ea dijithale hore e be lijo tse lokisitsoeng ka botsebi. Boitsebiso ba eona bo shebane le mokhabiso o sebete, oa sejoale-joale o etselitsoeng ho ferekanya sebaka sa theknoloji ea lijo. E na le letšoao le bohlale le nang le pane ea ho hlaba sebakeng se se nang letho le mebala e phahameng ea Botala le Lime, letšoao lena le keteka kamano pakeng tsa baqapi le bareki. Ka litšoantšo tse hlahisang maikutlo, tse behang motho pele le jeomethri e hloekileng, Prepd e fetola ketso ea ho sisinya hore e be boiphihlelo bo utloahalang, ba boemo bo phahameng ba ho ja.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Prepd Primary Function: Boitsebiso ba Letšoao ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Prepd Primary Function: Boitsebiso ba Letšoao e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Prepd Primary Function: Boitsebiso ba Letšoao e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Prepd is a cloud kitchen marketplace bridging digital creator culture with tangible culinary experiences. It allows users to order influencer curated recipes prepared by professional chefs. The identity features a clever logotype with a negative space frying pan within the letter "p," symbolizing the behind the scenes. Using a disruptive forest green and lime palette, the design moves away from typical fast food aesthetics to position itself as a premium, personality driven taste platform.
Boholo le Phuthelo: Colors selected in all systems: RGB, CMYK and Pantone to ensure the maximum loyalty.
Lithegi: food, app, delivery, digital, modern, colorful
Theknoloji ya Tlhahiso: The project utilized a "Diverge and Converge" design thinking methodology. During the Diverge phase, extensive UI/UX audits of food delivery competitors were conducted to identify visual fatigue in the sector. In the Converge phase, custom vector work in Adobe Illustrator was used to refine the negative-space logo for scalability across digital icons and physical touchpoints like branded items. Extensive photographic art direction was applied to ensure a "human-first" aesthetic across billboards and social assets.
Phephetso ya Moralo: The primary challenge was creating a brand that felt as vibrant as social media content without appearing "cheap" or "temporary." As a cloud kitchen, the brand lacks a physical restaurant space, so the packaging and digital presence had to carry the entire weight of the brand's premium positioning. Overcoming the "sterile" perception of food-tech required a human-first photography style and a sophisticated color palette that feels grounded in quality (Deep Green) while remaining energetic (Lime).
Dipatlisiso: Type: Qualitative Consumer Behavior Research. Objectives: To bridge the gap between social media engagement and food consumption. Methodology: Social media sentiment analysis and trend mapping. Tools: Competitive landscape auditing and mood-board testing. Participants: Gen Z and Millennial "foodie" demographics. Results: Identified that users feel a strong emotional connection to influencer content but lack accessible ways to taste it. Insights: A confident, "loud" visual identity increases brand trust in the cloud-kitchen model. Impact: The design creates a new retail category for "Creator-Led Dining."
Kgothaletso: The project is inspired by the modern phenomenon of scrolling for taste, where food lovers crave recipes seen on social media but lack the time or skill to replicate them. The design language draws from "digital to physical" transitions, mirroring the energy of influencer content—bold, candid, and high-impact. The minimalist geometric system was inspired by professional kitchen precision, while the playful typography and hidden symbols reflect the joy and creativity found in food curation.
Nako ya Projeke: 6 months, France and Saudi Arabia
Tsamaiso ya Mosebetsi: For Prepd, the interaction bridges the digital and physical worlds through a seamless three-step flow: discover, order, and experience. Users browse a curated marketplace of dishes they have seen online, the recipes from their favortie influencer. Upon delivery, the branding takes center stage; the clever frying pan logo on the packaging signals a transition from a digital craving to a professional culinary reality. This tactile interaction, combined with premium sustainable materials and human-first imagery, transforms a standard delivery into a high-personality event that feels both personal and exclusive.