Tra Due Boitsebiso ba Lebitso la Khoebo ka Yi Chun Lin

Moralo oa Tra Due Boitsebiso ba Lebitso la Khoebo ka Yi Chun Lin ke mohlodi oa khau e hlomphehang haholo ya 2026 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

BoronseKerafikhe· 2026

Tra Due Boitsebiso ba Lebitso la Khoebo

ka Yi Chun Lin

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Kerafikhe

8,057

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #181081

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Tra Due Boitsebiso ba Lebitso la Khoebo

Tra Due ke boitsebiso ba lebitso la khoebo bakeng sa bar ea veine e thehiloeng holim'a moetlo oa Setaliana oa aperitivo. Boitsebiso bona bo hahiloe ho pota-pota lihora tse pakeng tsa 6 le 8 mantsiboea, ha baeti ba bokana pele ho lijo tsa mantsiboea. Sehlopha sa matšoao a susumelitsoeng ke matšoao a baetsi ba Europe le mekhoa ea matšoao a boleng se emela linako tse arolelanoang kahar'a nako eo. Letšoao le ka sehloohong le behiloe pakeng tsa likarolo tse peli tsa lebitso ho hlahisa ho leka-lekana le phapanyetsano. Letšoao ka leng le latela grid ea modular e nang le litekanyo tse tsitsitseng, e lumellang tšebeliso e hlakileng ho li-menu, li-coaster, li-label, matšoao a lipontšo, le libaka tse nang le mekhabiso e phahamisitsoeng.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Tra Due Boitsebiso ba Lebitso la Khoebo ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Tra Due Boitsebiso ba Lebitso la Khoebo e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Tra Due Boitsebiso ba Lebitso la Khoebo e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Tra Due is an identity system based on the Italian aperitivo ritual, focusing on shared moments between 6 and 8 PM. The design transforms time into a visual framework through a set of hallmark-inspired marks representing gathering and anticipation before dinner. The mark logo is set between the name of the restaurant, expressing balance and exchange, while the adaptable seal system ensures consistent application across print and spatial contexts.
Boholo le Phuthelo: Primary logo files were created in AI, SVG, and EPS for scalable, lossless use. Print assets were set at 300 dpi in CMYK. Standard sizes include menus, coasters, labels, and signage, with clear space and minimum size rules to ensure legibility across all formats.
Lithegi: Wine bar branding, experiential design, emotional space, menu architecture, European inspired, typographic system, relational design, Italian restaurant, Manhattan
Theknoloji ya Tlhahiso: The identity was developed using a modular, grid-based system with precise vector construction. Each mark follows consistent proportions for scalability and balance. It was refined for applications across print, embossing, and signage, with color and material testing ensuring clarity across formats and surfaces.
Phephetso ya Moralo: The main challenge was balancing concept and clarity. Multiple visual directions were explored and refined to avoid overcomplication. It was important to translate Italian aperitivo culture without falling into stereotypes, while keeping the marks legible across all sizes. The process focused on simplifying elements and making clear, deliberate decisions to maintain a coherent system.
Dipatlisiso: This project is based on cultural and visual research, exploring how a specific time of day can shape a restaurant identity. It draws from Italian aperitivo culture, hallmark systems, and existing branding. Through sketches and mockups, the study found that focusing on a shared time creates a stronger emotional connection and clearer brand structure, framing dining as an experience, not just food.
Kgothaletso: Tra Due is a wine bar based on the Italian aperitivo tradition, where the hours before dinner become a time for conversation and transition. Inspired by European maker's marks and hallmark systems, historically used to signify time and origin. The design develops a visual language where each mark represents a shared moment within a defined timeframe. The design centers identity on time rather than food, framing the 6-8 PM period as a ritual of gathering.
Nako ya Projeke: The project was developed between December 2026 and February 2026 in New York.
Tsamaiso ya Mosebetsi: The identity shows the energy during the aperitivo hours. The marks appear across tableware, packaging, and signage, gently reminding guests that this is a shared time before dinner. The mean logo suggests connection, while the smaller marks add subtle variations that reflect conversation and gathering. As guests interact with different touchpoints in the space, the system unfolds naturally and consistently. Instead of acting as a static logo, the identity helps shape mood, rhythm, and anticipation within a specific timeframe.
Litho tsa Sehlopha: Designer: Yi Chun Lin
Litlotla tsa Setshwantsho: Image #1: Creator Yi Chun Lin (Designer), Branding Environmental Design, 2026.
Image #2: Creator Yi Chun Lin (Designer), Whispers (Photographer), Signage Design, 2026.
Image #3: Creator Yi Chun Lin (Designer), Tablewear Design, 2026.
Image #4: Creator Yi Chun Lin (Designer), Label Design, 2026.
Image #5: Creator Yi Chun Lin (Designer), Poster Layout, 2026.