Pinar Nature Blend Sephutheloana sa Lino ka Burkan Ciftciguzeli and Ibrahim Gulbas

Moralo oa Pinar Nature Blend Sephutheloana sa Lino ka Burkan Ciftciguzeli and Ibrahim Gulbas ke mohlodi oa khau e hlomphehang haholo ya 2026 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

BoronsePhuthelo· 2026

Pinar Nature Blend Sephutheloana sa Lino

ka Burkan Ciftciguzeli and Ibrahim Gulbas

Moreki: B12 Creative Branding

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Phuthelo

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Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #178481

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Pinar Nature Blend Sephutheloana sa Lino

Pinar Nature Blend ke moralo oa sephutheloana bakeng sa lelapa la lino tse entsoeng ka limela. Moralo ona o sebelisa meaho ea pono e bonolo, ea sejoale-joale le e felletseng sehlopheng sa lino tsa litlama. Mebala ea tlhaho e kopantsoe le likarolo tsa litšoantšo tse takiloeng le litšoantšo tsa linepe tsa se ka hare. Tatellano e hlakileng e thusa bareki ho lemoha mofuta ka mong ka potlako. Ho sebelisoa liphetoho tse bohale ho e-na le mebala e fetohang butle, e le hore khatiso holim'a bokaholimo ba khateboto e lule e hloekile ebile e tsitsitse. Sephetho se fokotsa moferefere oa pono 'me se arola lelapa la sehlahisoa ho lihlahisoa tse qothisanang lehlokoa le sona shelofong.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Pinar Nature Blend Sephutheloana sa Lino ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Pinar Nature Blend Sephutheloana sa Lino e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Pinar Nature Blend Sephutheloana sa Lino e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: They created a simple, modern, and holistic design architecture for the herbal beverage category. Natural tones, illustrative touches, a clean hierarchy, and content-focused visuals allowed the product family to display a calm yet powerful shelf presence. This presence also clearly distinguished it from competitors. The design reflects a balanced aesthetic approach that offers a clear value proposition to the consumer.
Boholo le Phuthelo: Widht 90 mm x Depth 58,5 mm x Height 195,5 mm
Lithegi: tetrapak, plant, beverages, Pınar, Turkiye, Türkiye, packaging, branding,
Theknoloji ya Tlhahiso: Since Tetrapak is a packaging type, they used sharp transitions in the design to avoid problematic screens that may occur during printing. This approach ensured a clean and consistent print.
Phephetso ya Moralo: The main challenge was reducing visual complexity while maintaining strong brand recognition on Tetrapak surfaces, which was overcome by establishing a clear visual hierarchy and using controlled transitions to ensure print consistency.
Dipatlisiso: Market analysis, shelf observation, and consumer behavior studies were conducted to identify visual clutter issues in the plant-based beverage category, leading to a simplified design system that improves readability and product differentiation.
Kgothaletso: Nature Blend emerged from a desire to highlight the inherent simplicity of herbal beverages. The illustrative cup drawing symbolizes the warmth of the human touch, while the actual image referencing the content represents the reality of nature. The convergence of these two worlds provides a sense of clarity and confidence to consumers searching for truth on cluttered shelves.
Nako ya Projeke: The design process of our project, which we launched in Istanbul, was completed in March 2024. It hit the shelves with consumers in 2025.
Tsamaiso ya Mosebetsi: Nature Blend sits quietly on a shelf, but at first glance, it tells its story. Its visual world invites you in, its colors guiding you. Within its simple layout, it creates a natural and heartfelt connection.
Litho tsa Sehlopha: Burkan Ciftciguzeli and Ibrahim Gulbas