Moralo oa Fountain Of Fortune Sephutheloana sa Selemo se Secha ka Tingwei Chang - Bank Sinopac ke mohlodi oa khau e hlomphehang haholo ya 2026 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.
TšepePhuthelo· 2026
Fountain Of Fortune Sephutheloana sa Selemo se Secha
ka Tingwei Chang - Bank Sinopac
Moreki: Bank SinoPac
Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Phuthelo
Mohlodi oa Khau ea Netefaditsweng
Netefatsa Boemo ba Khau bakeng sa #174319Moralo
Mabapi le Fountain Of Fortune Sephutheloana sa Selemo se Secha
Sethala sena sa mpho se na le sephuthelo se nang le litšoantšo se nang le lithini tse peli tsa Metsi a Katleho le enfelopo e khubelu ea mohala ea ka sebedisoang. Moralo ona o hlalosa hape mokhoa oa setso oa ho fana ka limpho ka ho pheta pale ka litšoantšo, likarolo tse tšoantšetsang, le tšebelisano ea dijithale e kopantsoeng. Ka ho kopanya litšoantšo tsa setso tsa Selemo se Secha le likarolo tsa sejoale-joale tse sebelisanang, morero ona o hlahisa likarolo tse phatlalatsang le tsa dijithale ka har'a boiphihlelo bo kopaneng ba mokete. Ho kopanngoa ha matšoao a setso le tšebelisano ea dijithale ho bontša mokhoa o hokahanyang mekhoa ea setso e teng le mekhoa ea kajeno ea puisano.
Kamohelo
Mabapi le Moputso oa Tšepe oa A' Design Award
Fountain Of Fortune Sephutheloana sa Selemo se Secha ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Fountain Of Fortune Sephutheloana sa Selemo se Secha e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Fountain Of Fortune Sephutheloana sa Selemo se Secha e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.
Ka Mora Moralo
Sete ya Boraditaba
Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.
- Boleng bo Ikhethang
- This gift set features a picture-book-inspired package, twin cans of Prosperity Water, and an interactive mobile red envelope. It reimagines traditional gifting as a multisensory experience, blending storytelling, symbolic design, and digital engagement for modern audiences.
- Boholo le Phuthelo
- Box Size: 210mm x 150mm x 80mm
Material: 1200gsm cardboard with specialty red paper and foil details
Print: CMYK + gold foil + spot UV
Inner: 2 x 330ml aluminum cans (custom wrap)
Add-ons: QR code activation, integrated storytelling lid print - Lithegi
- Lunar New Year, Gift Box, Prosperity Water, Red Envelope, Digital Ritual, DAWHO, Snake Year, Cultural Packaging, Fortune, Gold Snake
- Theknoloji ya Tlhahiso
- The packaging utilizes rigid cardboard wrapped in soft-touch red matte paper with precision foil stamping and spot UV finishing. The interior is lined with gold foil for enhanced visual impact. The twin beverage cans are made of aluminum and feature full-body printing for maximum brand visibility.
- Phephetso ya Moralo
- A primary challenge was achieving harmony between physical tactility and digital engagement. The team needed to align symbolic elements, such as snakes, gold, water, and the color red, with DAWHO's minimalist visual identity. The packaging had to serve both as a culturally resonant ceremonial object and as a seamless gateway to the mobile interaction experience.
- Dipatlisiso
- This project explores how modern banking can merge with traditional gifting customs. Based on research into Taiwanese Lunar New Year practices and the symbolism of red envelopes, the design creates a hybrid experience that connects analog rituals with digital interaction, maintaining emotional value while embracing technology.
- Kgothaletso
- Inspired by Chinese folklore about golden snakes bringing wealth and the custom of drinking fortune water for prosperity, this design reinterprets traditional beliefs through a contemporary perspective. The illustration of the Fountain of Fortune and the integration of a digital red envelope experience present ancient cultural elements in an accessible, playful, and meaningful format for modern audiences.
- Nako ya Projeke
- Design Period: July 2024-October 2024
Production and Launch: November 2024
Location: Taipei, Taiwan - Tsamaiso ya Mosebetsi
- Upon opening the box, users find two cans of "Prosperity Water," representing good fortune. The experience continues digitally through DAWHO’s mobile app, where users send New Year blessings via a red envelope event. Although the product lacks embedded technology, it is central to the brand’s holiday campaign.
- Diphatente
- The design, illustrations, and concept are original creations owned by Bank SinoPac. All rights reserved.
- Litho tsa Sehlopha
- Creative Director: DAWHO Marketing Team
TeamCopywriting and Ritual Concept: Bank SinoPac - Litlotla tsa Setshwantsho
- All images by Bank SinoPac.
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