Zhang Gong Lao Jiu 1975 Sephuthelo sa Jwala ka Wen Liu

Moralo oa Zhang Gong Lao Jiu 1975 Sephuthelo sa Jwala ka Wen Liu ke mohlodi oa khau e hlomphehang haholo ya 2026 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

SileveraPhuthelo· 2026

Zhang Gong Lao Jiu 1975 Sephuthelo sa Jwala

ka Wen Liu

Moreki: Shenzhen Oracle Creative Design Co.,Ltd.

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Phuthelo

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Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #173412

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Zhang Gong Lao Jiu 1975 Sephuthelo sa Jwala

Zhang Gong Lao Jiu 1975 ke sephuthelo se etselitsoeng jwala ba Machaena. Sebopeho sa sona ka kakaretso se nka khothatso ho lifate tsa locust tse lilemo tse lekholo tse melang sebakeng sa moo jwala bo etsoang teng. Lebokose la ka ntle le entsoe ka pulp e sa senyeng tikoloho, 'me sebopeho sa lekhapetla la sefate se entsoe ka ho hatisoa (embossing) ho e-na le ho hatisa ka enke. Botlolo e chesitsoe ka glaze e tshweu ea Machaena, 'me phetoho ea ka onteng e etsa mekhabiso ea tlhaho libakeng tse ling. Bokantle ba botlolo bo hopotsa sebopeho se sitsoeng sa mekoti ea khale ea ho belisa jwala. Sephuthelo se lekana limilimithara tse 125 ka 125 ka 290.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Zhang Gong Lao Jiu 1975 Sephuthelo sa Jwala ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Zhang Gong Lao Jiu 1975 Sephuthelo sa Jwala e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Zhang Gong Lao Jiu 1975 Sephuthelo sa Jwala ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: It carries forward four millennia of traditional brewing techniques, supported by unique resources including century-old fermentation pits and maturation vats. The distillery grounds feature a grove of hundred-year-old locust trees, whose blossoms are skillfully incorporated into the fermentation process through a distinctive "locust blossom in fermentation" technique. This imparts a unique aromatic profile and an exceptionally smooth, mellow character to the liquor. The exterior packaging incorporates the textured appearance of locust tree bark, while the bottle design echoes the weathered texture of ancient fermentation pits, presenting a rustic yet sophisticated aesthetic.
Boholo le Phuthelo: 125mm*125mm*290mm
Lithegi: Natural, Unadorned Simplicity
Theknoloji ya Tlhahiso: The liquor box is crafted from eco-friendly pulp, showcasing the natural texture of locust tree bark through embossed patterning instead of ink printing. The bottle is fired with Chinese white glaze, revealing naturally formed kiln-transformed textures in localized areas.
Phephetso ya Moralo: Through repeated field studies, the textures of locust trees, the patina of century-old fermentation pits, and the surface details of aged walls were meticulously examined. Multiple rounds of modeling and 3D prototype revisions ultimately yielded the desired representation of natural texture.
Dipatlisiso: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Kgothaletso: The packaging's overall form draws inspiration from century-old locust trees, translating the textured bark and marks of time into a visual language of design. By showcasing naturally accumulated textures, it interprets the slow maturation of aged liquor—each mark embodies the formation of flavor, each sedimentation contributes to the liquor's depth. This is the art of nature, crafted by time.
Nako ya Projeke: March 2024, Shenzhen, China
Tsamaiso ya Mosebetsi: The product exudes an unrefined, natural beauty, conveying a free-flowing charm through its organic form. Its warm texture and fluid contours instinctively invite touch, guiding the viewer to discover, through tactile exploration.
Litho tsa Sehlopha: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li