Zhen Yuan Zeng Sephutheloana sa Baijiu ka Wen Liu

Moralo oa Zhen Yuan Zeng Sephutheloana sa Baijiu ka Wen Liu ke mohlodi oa khau e hlomphehang haholo ya 2026 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

SileveraPhuthelo· 2026

Zhen Yuan Zeng Sephutheloana sa Baijiu

ka Wen Liu

Moreki: Shenzhen Oracle Creative Design Co.,Ltd.

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Phuthelo

38,040

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #173079

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Zhen Yuan Zeng Sephutheloana sa Baijiu

Zhen Yuan Zeng ke moralo oa sephutheloana sa baijiu e tsofalitsoeng, e leng sethunya sa setso sa China. Botlolo e entsoe ka letsopa 'me e bōpiloe joalo ka mofuta oa sejoale-joale oa nkho ea setso ea joala. Mahlakore a geometri a nepahetseng a ntlafatsa sebōpeho sa khale le ho fokotsa boima ba sona ba ponahalo. Sekoahelo se nang le maqhubu se supa ho tsofala butle ha joala ka har'a nkho. Botlolo e phuthetsoe ka pampiri ea sulphate, e nolofatsang moralo oa kantle le ho pata sebōpeho ka karolo e itseng. Pampiri e ebeloa ke moreki, kahoo botlolo e senoloa mohato ka mohato. Sephutheloana se lekana limilimithara tse 85 ka tse 85 ka tse 165.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Zhen Yuan Zeng Sephutheloana sa Baijiu ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Zhen Yuan Zeng Sephutheloana sa Baijiu e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Zhen Yuan Zeng Sephutheloana sa Baijiu ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: With a legacy spanning over five centuries, this product stands as a benchmark for aged baijiu. Its bottle design is deeply rooted in the ancient form of the traditional liquor jar, yet reimagined for the contemporary era—refining the classic through modern design language to achieve a living heritage that connects historical symbolism with contemporary artistry.
Boholo le Phuthelo: 85mm*85mm*H165mm
Lithegi: Premium Baijiu, Cultural Tracing
Theknoloji ya Tlhahiso: The bottle is made of ceramic and wrapped in sulphate paper on the outside.
Phephetso ya Moralo: The key challenge of this project lay in visually communicating the concept of aged liquor in an immediately understandable way for consumers. This was ultimately resolved by adopting the conceptual framework of the traditional liquor jar.
Dipatlisiso: Through on-site research, we collected a detailed market report from over 300 consumers and key distributors.
Kgothaletso: The bottle design reinterprets the traditional liquor jar through a contemporary lens. Its precise geometric facets refine the original form, alleviating its visual weight and imparting a modern structure. The rippled cap symbolizes the dynamic aging process of the liquor within the jar, while the tracing paper wrapping the body creates subtle visual softness—striking a balance between concealment and revelation to evoke a sense of discovery and immersive appeal.
Nako ya Projeke: August 2024, Shenzhen, China
Tsamaiso ya Mosebetsi: The bottle's surface is covered with sulphate paper, allowing consumers to gradually unveil the mystery of the aged spirit as they peel away the packaging.
Litho tsa Sehlopha: Creative Direction: Wen Liu
Design Execution: Yuan Jin