Moralo oa Dream Of The Blue Sephutheloana sa Botlolo ea Joala ka Wen Liu ke mohlodi oa khau e hlomphehang haholo ya 2026 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.
BoronsePhuthelo· 2026
Dream Of The Blue Sephutheloana sa Botlolo ea Joala
ka Wen Liu
Moreki: Shenzhen Oracle Creative Design Co.,Ltd.
Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Phuthelo
Mohlodi oa Khau ea Netefaditsweng
Netefatsa Boemo ba Khau bakeng sa #173073Moralo
Mabapi le Dream Of The Blue Sephutheloana sa Botlolo ea Joala
Dream Of The Blue ke sephutheloana sa botlolo se etselitsoeng baijiu ea China ea boemo bo phahameng. Botlolo e boloka sebōpeho sa khale sa lebitso la khoebo 'me e eketsa mokhabiso oa lihlomo tsa ntoa o nkiloeng filiming ea Investiture of the Gods, ka mekhabiso ea boholo-holo e betliloeng ka bokhabane holim'a bokaholimo bohle. Botlolo eohle, ho kenyeletsoa le mokhabiso o phahameng oa lihlomo, e entsoe e le ntho e le 'ngoe ea khalase ka mokhoa oa ho bōpa ka sebōpeho se le seng, se bolokang litšenyehelo tsa tlhahiso li le tlase. Letšoao le ka pele le entsoe ka aluminium e sebelisitsoeng bocha. Sephutheloana se lekana limilimithara tse 105 ka 105 ka 308.
Kamohelo
Mabapi le Moputso oa Boronse oa A' Design Award
Dream Of The Blue Sephutheloana sa Botlolo ea Joala ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Dream Of The Blue Sephutheloana sa Botlolo ea Joala e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Dream Of The Blue Sephutheloana sa Botlolo ea Joala e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.
Ka Mora Moralo
Sete ya Boraditaba
Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.
- Boleng bo Ikhethang
- Dream Of The Blue x Investiture of the Gods: Aspiration Meets Myth. Yanghe's premium brand partners with the blockbuster film, fusing its culture of dream-seeking with the spiritual power of an iconic legend. This collaboration crafts an epic narrative where fine liquor interprets cinema, creating a cultural feast in honor of dreams and timeless tales.
- Boholo le Phuthelo
- 105mm×105mm×308mm
- Lithegi
- Baijiu, Yanghe, Dream Of The Blue, Investiture of the Gods, Co-branding, Crossover
- Theknoloji ya Tlhahiso
- The entire bottle, including the armor motif, is crafted as a single piece of glass through a one-piece molding process. This monolithic structure significantly enhances production cost-efficiency. The front emblem is made from recycled aluminum, underscoring our tangible commitment to environmental responsibility.
- Phephetso ya Moralo
- The pivotal challenge in this design lay in balancing aesthetic ambition with cost constraints. While metal was the ideal material to realize the armor, its use would have significantly increased material and labor costs, extended production timelines, and contradicted our sustainability goals. In response, the team underwent multiple rounds of design refinement and in-depth research into glass manufacturing techniques. The innovative solution was to integrate the armor as an embossed relief directly onto the glass bottle itself. This approach not only achieved substantial cost savings but also delivered a visually striking result.
- Dipatlisiso
- The growing influence of Chinese mythological IPs is clearly demonstrated by the commercial success of related films ("Ne Zha," "Investiture of the Gods") and games ("Black Myth: Wukong"). Yanghe Dream Of The Blue collaboration with "Investiture of the Gods" is a strategic embrace of this trend.
This partnership not only expands Dream Of The Blue's product line and cultural appeal but also significantly elevates its brand recognition. It further achieves a deep integration of baijiu culture with cinematic art, injecting new energy into the global promotion of Chinese culture. Ultimately, these concerted efforts will enhance the brand's long-term value. - Kgothaletso
- More than a central prop in "Investiture of the Gods," the armor embodies the belief in safeguarding the nation. Dream Of The Blue fuses this motif into its classic bottle shape, forging a tangible bastion for dreams and an unwavering commitment to excellence. Adorned with intricately carved, ancient patterns, the design is elevated by a layer of profound Eastern artistry.
- Nako ya Projeke
- Project Launch Date: October 25, 2024
Location: Shenzhen Oracle Creative Design Co., Ltd. - Tsamaiso ya Mosebetsi
- This collaborative product is more than a cross-industry dialogue between baijiu and cinema; it is a dedicated effort to propel a profound integration of Chinese baijiu culture and the cinematic arts. This initiative stands as a significant step towards presenting Eastern culture with renewed vitality on the global stage.
- Litho tsa Sehlopha
- Creative Direction: Wen Liu
Design Execution: Shaokun Xiao
E Tshehelitsweng
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