Moralo oa 1045 Coffee Beans Sephutheloana ka Natalya Bilousova ke mohlodi oa khau e hlomphehang haholo ya 2025 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.
BoronsePhuthelo· 2025
1045 Coffee Beans Sephutheloana
Moreki: 1045 Coffee
Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Phuthelo
Mohlodi oa Khau ea Netefaditsweng
Netefatsa Boemo ba Khau bakeng sa #172358Moralo
Mabapi le 1045 Coffee Beans Sephutheloana
Moralo oa sephutheloana sa 1045 Coffee o hlalosa bophahamo ba motse oa Calgary ka logo e nang le sebopeho sa taemaneng le linomoro tse matla tsa 1045, tse emelang bokaholimo ba lithaba tse tumileng ba motse oo. Mela ea pono e tsosa moriti oa lithaba le masimo a kofi, e qoba ditshwantsho tsa setso tsa lithaba. Palette ea mebala, e susumetsweng ke mebala ea kofi, e sebedisa mebala e lefifi bakeng sa espresso le mebala e bobebe bakeng sa di-blend tsa filter. Mekotla e ntsho ea setso ea kofi le dileibole tsa boleng bo holimo di kopanya ts'ebetso le bokhabane, ho netefatsa temoho ha di bonts'a boitlamo ba lebitso ho boleng le botsebi.
Kamohelo
Mabapi le Moputso oa Boronse oa A' Design Award
1045 Coffee Beans Sephutheloana ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. 1045 Coffee Beans Sephutheloana e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. 1045 Coffee Beans Sephutheloana e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.
Ka Mora Moralo
Sete ya Boraditaba
Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.
- Boleng bo Ikhethang
- This project established a unique identity for 1045, a locally roasted coffee blend that pays homage to the elevation of the city of Calgary of 1045 meters above sea level. It embodies the bold Calgarian spirit, striking a balance between tradition and innovation. The packaging showcase a dedication to quality, sustainability, and artisanal craftsmanship, seamlessly merging rugged natural elements with contemporary design. Created to appeal to both devoted coffee lovers and a new generation of enthusiasts, 1045 celebrates the rich coffee culture of Calgary.
- Boholo le Phuthelo
- Label size 110 x 160 mm, coffee bag 135 x 260 mm
- Lithegi
- packaging, coffee, Calgary, drinks, coffee beans, coffee bag, coffee packaging
- Theknoloji ya Tlhahiso
- The 1045 Coffee packaging utilizes classic black coffee bags, providing a sleek and timeless look that preserves freshness. Each blend is distinguished by a carefully designed label, produced as a high-quality sticker for flexibility and easy application. This approach allows for efficient production while maintaining a premium feel. The combination of durable materials and a thoughtfully crafted label ensures both practicality and strong visual appeal on the shelf.
- Phephetso ya Moralo
- The creative challenge for 1045 Coffee was to visualize Calgary's elevation in a unique and impactful way, without resorting to the typical mountain imagery that competitors use. The goal was to reflect the city's high-altitude spirit while avoiding cliches. The solution involved designing a diamond-shaped logo featuring bold 1045 numbers that evoke the essence of mountains, complemented by perspective lines that simultaneously suggest the shadows of mountains and coffee fields. This approach captured Calgary's elevation and the coffee's origins in a distinct and original way, ensuring a memorable visual identity.
- Dipatlisiso
- The development of the 1045 Coffee brand started with a thorough analysis of the market and competitors, examining trends and understanding consumer preferences. The target audience was defined by their behaviors, preferences, and attitudes towards locally sourced, high-quality coffee. This research guided the creation of a unique brand identity and packaging design, ensuring it was both visually engaging and informative.
- Kgothaletso
- The visual identity of 1045 Coffee captures the warmth and richness of a perfectly brewed cup. A calm, earthy color palette reflects the deep hues of coffee, emphasizing authenticity and craftsmanship. Each coffee origin features two shades, a darker tone for espresso's bold intensity and a lighter hue for the smooth filter method. This thoughtful design creates a cohesive, elegant look that enhances shelf presence while celebrating the unique character of each coffee variety.
- Nako ya Projeke
- Calgary, Canada, the project began in May and ended in August, 2024
- Tsamaiso ya Mosebetsi
- The 1045 coffee brand, crafted by a local Calgary manufacturer, offers a unique blend that stands out in the market. Its packaging is both convenient and visually appealing, designed to attract the target audience through careful market analysis. Striking a balance between aesthetics and function, the design ensures easy recognition, clear communication of the product's uniqueness, and a strong local identity.
- Litho tsa Sehlopha
- Natalya Bilousova
- Litlotla tsa Setshwantsho
- Natalya Bilousova, 2025
E Tshehelitsweng
Hlahloba ka Ntle ho Designers.org
Fumana dihlahiswa, ditshebeletso le menyetla ho tswa ho balekane ba rona ba papatso.
Tse Ding Tse ka Hlahlojwang
Meralo e Amanang
Hlahloba meralo e meng e hapileng moputso ho tswa mokgahlelong o tshwanang, e kgethilweng ka boleng.