Terra Coffee Roasters Tlhahiso ya Letšwao la Kgwebo ka Akihito Shimizu

Moralo oa Terra Coffee Roasters Tlhahiso ya Letšwao la Kgwebo ka Akihito Shimizu ke mohlodi oa khau e hlomphehang haholo ya 2022 Moputso oa Platinamo oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

PlatinamoKerafikhe· 2022

Terra Coffee Roasters Tlhahiso ya Letšwao la Kgwebo

ka Akihito Shimizu

Moreki: Terra Coffee Roasters

Mohlodi oa Moputso oa Platinamo oa A' Design Award Mokhahleong oa Kerafikhe

573,280

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #134335

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Terra Coffee Roasters Tlhahiso ya Letšwao la Kgwebo

Moralo wa logo o kobelehileng, o nang le sehlooho sa monkgo o tswang tikologong ya tlhahiso moo dinaenae tsa kofi di lemiwang, o bontsha ka pono boiphihlelo ba tlhaho, ba boleng bo hodimo ba kofi. Leibole ka nngwe ya leswao e na le kopano ya ditšweletšo tsa lehae tse hokahanyang difahleho tsa bahlahisi le methopo ya bona, tikoloho, le bareki, hammoho le ditšweletšo tse hlohlelletsang sebopego sa tatso. Sena se fetisa boithabiso bo ikgethang ba dikofi tse fapaneng tse hlahisuwang sebakeng se seng le se seng.

Kamohelo

Mabapi le Moputso oa Platinamo oa A' Design Award

Terra Coffee Roasters Tlhahiso ya Letšwao la Kgwebo ke mohapi oa Moputso oa Platinamo oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang ka sebele, e ntle le e khanyang. Bahapi ba Platinamo ke limakatso tsa boqapi, bopaki ba meeli ea boqapi ba kelello, mme ba bontša botsebi bo sa lekanngoeng le bohlale ba baqapi ba bona. Meralo ena e lebelletsoe ho ba mesebetsi e tsebahalang haholo e hlalosang botle ba nako, e kenyang letsoho bophelong bo botle ba sechaba mme e sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Terra Coffee Roasters Tlhahiso ya Letšwao la Kgwebo e bontša boemo bo phahameng ba bokhabane mme ntle le pelaelo e etsa hore lefatše le be sebaka se molemo ka litšobotsi tsa eona tse molemo le tse nang le boleng. Terra Coffee Roasters Tlhahiso ya Letšwao la Kgwebo ke mosebetsi o hapileng Moputso oa Platinamo oa A' Design Award o tsosang litakatso, o susumetsang, o thabisang mme o tsosang thabo e kholo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: As a design expression, the curved logo design that makes you feel the nature with the image of "aroma drifting from the environment" makes you experience natural and high-quality coffee. The label design collages local photographs to visually connect manufacturers and consumers, directly convey the producer's face and environment, and convey the appeal of the unique coffee produced in the production area. All packages are recyclable or reusable to protect the special soil and environment of the production area. It is a material that does not affect the environment even if it is discarded.
Boholo le Phuthelo: Bean glass bottle: 65mmx65mmx182mm
Bean glass bottle label: 69mmx117mm
Cold brew can: 64mmx64mmx112mm
Cold brew can label: 80mmx86mm
Box (Large): 255mmx213mmx73mm
Box (small): 77mmx194mmx73mm
Recipe card: 55mmx182mm
Business card: 55mmx91mm
Shopping bag: 320mmx172mmx260mm
Paper cup: 60mmx60mmx105mm
Lithegi: Branding, Coffee, Graphicdesign, Package, Logo, Identity
Theknoloji ya Tlhahiso: To change the low awareness of the environment in Japan
We considered a design that consumers can easily work on and create a desire for environmental friendliness.
The main container is a reusable glass bottle.
The label shows the state of the production area and the face of the producer.
You can travel the world of coffee beans.
Although it is an abstract expression, I was particular about selling "taste including process", "imagination", and "experience" and "feeling".
Phephetso ya Moralo: The brand of beans changes frequently due to the number of production.
All labels are not mass-produced, and you need to use as many tools as you need according to the amount of beans produced, and that behavior leads to environmental friendliness.
Dipatlisiso: In Japan, environmentally friendly plastic materials and manufacturing methods are still the mainstream of product packaging. Being a small roaster, not relying on mass production, packaging is not particularly important for using advanced materials, adopting simple glass bottles that were mainstream in the past, consumers using subscription services It is designed to be refilled while. Consumers can enjoy the brand change simply by changing the label.
Kgothaletso: Environment-oriented design development has finally become widespread in Japan, but it is still not enough.
Communication designs such as logos, packages and tools incorporate high quality and ethical awareness in every respect.

The mission is to "provide an experience as if you were in the production area".
It wanted to embody a sincere attitude of pursuing design creatively and sustainably.

The idea of design is to convey reality without abstraction. I felt that the expression was a simple and direct way to convey it to consumers.
Nako ya Projeke: The brand started in October 2021 in Osaka, Japan. Currently there are two stores in Osaka.
Tsamaiso ya Mosebetsi: Consumers choose their favorite coffee brand and country and learn about the history and background of their coffee beans and production areas. Then, share the process of arriving in Japan with the barista and take it home.
After purchase, use the subscription service to replenish the beans, change the label and travel the world of coffee. You don't have to go to the store, so you can reduce unnecessary movement. In a broad sense, it also leads to carbon dioxide reduction.
Litho tsa Sehlopha: Kiyoshi Uehara
Akihito Shimizu
Litlotla tsa Setshwantsho: Photography : Yuma Gamae(Package,PR Tools)