Parsirang Mohlahisi wa Mahe ka Mohsen Koofiani

Moralo oa Parsirang Mohlahisi wa Mahe ka Mohsen Koofiani ke mohlodi oa khau e hlomphehang haholo ya 2025 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

BoronsePhuthelo· 2025

Parsirang Mohlahisi wa Mahe

ka Mohsen Koofiani

Moreki: Parsirang Eggs

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Phuthelo

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Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #171319

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Parsirang Mohlahisi wa Mahe

Ka hara studio ya moralo, moqapi o ne a ikemiseditse ho theha sephutheloana se nang le boitsebiso bo matla. O tshwantsheditse kgoho e rwetse sekofi ho hlohlelletsa maikutlo a mahae le boforeše. Bosehla bo ne bo emela mahata a mahe le bothete ba hoseng, ha khubelu e ne e eketsa matla le bonnete. Tlhophiso ya ditlhaku e ne e le e kgethehileng le e hlakileng, e netefatsa phano e potlakang ya molaetsa. Ka mora dihora tsa ntlafatso, moralo wa ho qetela o ne o se sephutheloana feela; o ne o bolela pale ya polasi ya mahaeng le mahe a foreše, o fetisa tshepo le boleng ho bareki.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Parsirang Mohlahisi wa Mahe ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Parsirang Mohlahisi wa Mahe e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Parsirang Mohlahisi wa Mahe e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: This packaging design, alongside its structure (cellulose and sustainable design), conveys freshness, naturalness, and high quality. Its graphic design, featuring a hand-drawn hen with a headscarf and shawl in warm colors (yellow: symbolizing freshness and sun, red: energy, white: purity), evokes a traditional, trustworthy brand focused on natural, local eggs. This style stands out on store shelves, fostering an emotional bond with customers and a sense of nostalgia.
Boholo le Phuthelo: Pack 6: Width 150mm, Depth 105mm, Height 75mm
Pack 10: Width 240mm, Depth 110mm, Height 75mm
Pack 10: Width 290mm, Depth 110mm, Height 75mm
Lithegi: Parsirang egg, Eggs, Packaging, Fun, Designing, Cellulose packaging
Theknoloji ya Tlhahiso: Sustainable Cellulose Packaging + Label
The designs were done by hand using ink and pen techniques and were colored with watercolor to create a sense of nostalgia in the design.
Phephetso ya Moralo: The designer had to balance aesthetics, functionality, marketing, and mass production to create an attractive, practical, and cost-effective package. By overcoming these challenges, the final design became a commendable solution that is both visually striking and highly functional.
Dipatlisiso: This packaging design wouldn't be possible without thorough research. From analyzing customer and competitor behavior to selecting colors, materials, and marketing strategies, all were shaped by scientific and empirical studies. The result is a functional, distinctive package that effectively connects with the target market and has a strong impact.
Kgothaletso: The designer, inspired by rural life, traditional poultry farms, natural colors, and handmade designs, has aimed to evoke quality, freshness, and an emotional connection with the customer. This design, rather than feeling industrial or modern, focuses on the warmth and naturalness of the product, setting it apart from typical packaging.
Nako ya Projeke: The project started in March 2024 in Shiraz, Iran, and finished in October 2024 in Shiraz, Iran
Tsamaiso ya Mosebetsi: This packaging goes beyond design, creating effective emotional, visual, functional, and marketing interactions. As a result, it not only enhances the product's appeal but also engages customers, strengthens trust, and ultimately boosts sales and customer loyalty.
Litlotla tsa Setshwantsho: Creator, Illustration and Design: Mohsen Koofiani