Kweichow Moutai Sepakete sa Dino tse Matla ka Yi Huang and Pei Luo

Moralo oa Kweichow Moutai Sepakete sa Dino tse Matla ka Yi Huang and Pei Luo ke mohlodi oa khau e hlomphehang haholo ya 2025 Moputso oa Khauta oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

KhautaPhuthelo· 2025

Kweichow Moutai Sepakete sa Dino tse Matla

ka Yi Huang and Pei Luo

Moreki: Moutai Industrial Design Center

Mohlodi oa Moputso oa Khauta oa A' Design Award Mokhahleong oa Phuthelo

182,591

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #170755

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Kweichow Moutai Sepakete sa Dino tse Matla

Kweichow Moutai ke moralo wa sepakete sa dino tse matla tsa Chaena tse rekiswang Japane. Sebopeho sa botlolo se thehilwe hodima botlolo ya setso ya Moutai mme se nka mebala le semelo sa porselene ya Ru Kiln, e qadileng nakong ya puso ya Tang. Mongolo wa bokgabane wa ho ngola o sepaketeng o tswa thothokisong e ngotsweng ke seroki sa Mojapane, Khosana Nagaya, nakong ya puso ya Tang. Polelo yona eo e ile ya hlaha dithusong tse rometsweng ho tswa Japane ho ya Wuhan, e hopotsang phapanyetsano ya setso ya nako e telele pakeng tsa dinaha tsena tse pedi. Sepakete se lekana dimilimithara tse 77 ka 77 ka 173. Moralo ona o sebetsa e le mokgwa wa phapanyetsano ya setso.

Kamohelo

Mabapi le Moputso oa Khauta oa A' Design Award

Kweichow Moutai Sepakete sa Dino tse Matla ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Kweichow Moutai Sepakete sa Dino tse Matla e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Kweichow Moutai Sepakete sa Dino tse Matla e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Lands apart, yet sharing the same sky, the calligraphy featured on the package is derived from a poem by the Japanese poet Prince Nagaya during the Tang Dynasty. He commissioned an ambassador to present kasaya to Buddhist monks during this period. This phrase was also inscribed on the relief supplies donated by Japan during the fight against the epidemic in Wuhan, serving as a testament to the historical friendly exchanges between China and Japan. Designed to highlight the commonalities and unique characteristics of both cultures, the product serves as a medium for cultural exchange.
Boholo le Phuthelo: 77x77x173mm
Lithegi: Jiang-flavour Chinese spirits, China, Japan, Tang dynasty, Porcelain
Theknoloji ya Tlhahiso: The shape of the bottle is inspired by the classic Moutai bottle, incorporating the characteristics and colors of the elegant Ru Kiln porcelain, which originated in the Tang dynasty and became one of the five renowned kilns during the Song dynasty.
Phephetso ya Moralo: The product is manufactured in China and sold exclusively in Japan, necessitating an understanding of both cultures, as well as the differences in laws and regulations. This complexity makes it challenging to design the product effectively. It is essential to consider multiple aspects simultaneously.
Dipatlisiso: During the Tang dynasty, China and Japan engaged in frequent cultural exchanges, with numerous Japanese ambassadors, exchange students, and monks traveling to the Tang dynasty to study. This interaction significantly impacted Japan, influencing its politics, economy, culture, aesthetics, philosophy, education, and various other fields. The culture of the Tang dynasty is highly esteemed and recognized by the people of both countries, which is why we chose it as the foundation for the design of this product entering Japan.
Kgothaletso: This product is part of the Kweichow Moutai Group's series of cultural spirits entering the Japanese market. By studying the cultures of both China and Japan, this product was developed using elements from the Tang Dynasty, which resonate deeply with the people of both countries.
Nako ya Projeke: Renhuai city 24 July 2023 - 7 August 2023
Tsamaiso ya Mosebetsi: By thoroughly analyzing both Chinese and Japanese cultures, the representative elements and symbols are systematically combined to produce results that will satisfy both clients and consumers.
Litho tsa Sehlopha: Design Director [Yi Huang]
Creative Director [Pei Luo]
Litlotla tsa Setshwantsho: Moutai Industrial Design Center