Daity Lolly ya Aeise ya Ditholoana ka Mohsen Koofiani

Moralo oa Daity Lolly ya Aeise ya Ditholoana ka Mohsen Koofiani ke mohlodi oa khau e hlomphehang haholo ya 2025 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

BoronsePhuthelo· 2025

Daity Lolly ya Aeise ya Ditholoana

ka Mohsen Koofiani

Moreki: Zarrin Ghazal Co. - DAITY Ice cream

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Phuthelo

13,599

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #170509

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Daity Lolly ya Aeise ya Ditholoana

Moralo o bopilwe ka mokgwa wa pop-art wa sejoale-joale o phatsimang. Tshebediso ya mebala e bohale e tswang sehlabelong e kopantsweng le mokgwa wa dipale o hlalosehang hantle ke ntlha ya bohlokwa ya moralo ona, e netefatsang phano e potlakang ya tlhahisoleseding ho bamamedi. Mebala e kgethilweng e theilwe hodima ditatso tsa dihlahiswa, e hlola kgahlego ya pono ho bana, maikutlo a boithabiso ho bacha, le ho fetisa boleng le bophelo bo botle ho batho ba baholo.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Daity Lolly ya Aeise ya Ditholoana ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Daity Lolly ya Aeise ya Ditholoana e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Daity Lolly ya Aeise ya Ditholoana e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: This colorful, purposeful packaging targets young people, kids, and families. Blueberry evokes freshness, blackberry luxury, orange energy, and mixed fruits variety. Its clear text and colors offer a summery, enjoyable vibe, building trust. Blending pop art and modern design, it features bright colors, playful fonts, and fruity images for a cheerful, youth-friendly look. Simple yet striking, it balances appeal and info, standing out on shelves to draw in buyers with fun, freshness, and quality.
Boholo le Phuthelo: Matt flow Pack with shinig mask.
Width 210mm, Depth 20mm, Height 65mm
Lithegi: Ice cream, Flow pack, Water ice, Daity ice cream, Sorbet, fruity water ice, Pop art
Theknoloji ya Tlhahiso: In this packaging, the designer has created a playful, large, and energetic font with a glossy or metallic finish, fostering a fun interaction, especially for children and teenagers. The design leverages the primary colors of fruits to align with the product's main objective, while the influence of pop art and modern graphic design is clearly evident and well-executed in this creation.
Phephetso ya Moralo: Diverse tastes across different markets, simultaneously appealing to children, teenagers, and parents, intense competition in the ice pop market, predicting consumer reactions, and capturing attention in a crowded environment these challenges have not only contributed to improving the product but have also resulted in a packaging design that is both aesthetically pleasing and purposeful. This has led to a balance between creativity and functionality.
Dipatlisiso: Extensive research on the market, psychological, behavioral, cultural, flavor-visual, branding, and retail underpins this packaging design. Combining quantitative data (sales, surveys) and qualitative insights (focus groups, observations), the designer crafted an appealing, audience-aligned product. The emphasis on colors, imagery, and psychology reflects deep precision. The result: effective, engaging packaging that strengthens brand identity.
Kgothaletso: The designer of this packaging drew inspiration from the pop art style, modern art, and posters of the 60s and 70s to evoke a sense of fun, freshness, and enjoyment. The designer aimed to establish a direct connection to the summer season by using the primary colors of fruits, bringing the design closer to the product's core essence. This approach not only generates energy, vitality, and confidence in the product's quality but also conveys the design's inspirations drawn from nature.
Nako ya Projeke: The project started in September 2024 and finished in February 2025 in Shiraz, Iran.
Tsamaiso ya Mosebetsi: This packaging engages its audience on multiple levels: visually, with striking colors and imagery; emotionally, by sparking joy and freshness; practically, by standing out among competitors; and cognitively, by tying flavors to the design. Its goal is to grab attention fast, create a positive vibe, and drive purchases, especially among youth, kids, and families. The smart design showcases the designer's keen insight into consumer needs and behaviors.
Litlotla tsa Setshwantsho: Creator and design Mohsen Koofiani