Kaigua Mosebetsi oa Mantlha: Sepakete sa Litheye tsa Tee ka Chushan Design

Moralo oa Kaigua Mosebetsi oa Mantlha: Sepakete sa Litheye tsa Tee ka Chushan Design ke mohlodi oa khau e hlomphehang haholo ya 2025 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

BoronsePhuthelo· 2025

Kaigua Mosebetsi oa Mantlha: Sepakete sa Litheye tsa Tee

ka Chushan Design

Moreki: Shenzhen Chushan Design Culture Group Co., Ltd.

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Phuthelo

11,843

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #170073

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Kaigua Mosebetsi oa Mantlha: Sepakete sa Litheye tsa Tee

Mongolo oa Buka: Kaigua ke moralo oa sepakete bakeng sa litheye tsa tee tse fanyehiloeng ka tsebe. Lebokose la ka ntle ke lebokose le bonolo la lithapo le lekantsoeng ka limilimithara tse 115 ho ea ho tse 120 ho ea ho tse 35, le entsoeng bakeng sa ts'ebediso ka letsoho le le leng le bakeng sa maeto. Ka pel'a lona ho na le mmala o pinki le litlhaku tsa Sechaena tse hatisitsoeng ka mocheso. Tlhaiso-leseling ea tatso le sehlahisoa e kentsoe ka literekere tse khomarelang, e leng se fokotsang thepa e hatisitsoeng le litšila tsa sepakete. Ka hare, mekotla e koetsoeng ea aluminium foil e lekantsoeng ka limilimithara tse 100 ho ea ho tse 120 e boloka tee e le ntjha. Matšoao a mahlano a tsoang ho I Ching a tsamaisana le mefuta e mehlano ea tatso ea tee, 'me tlhaloso e hatisitsoe ka mor'a mokotla o mong le o mong.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Kaigua Mosebetsi oa Mantlha: Sepakete sa Litheye tsa Tee ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Kaigua Mosebetsi oa Mantlha: Sepakete sa Litheye tsa Tee e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Kaigua Mosebetsi oa Mantlha: Sepakete sa Litheye tsa Tee e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: "Kai Gua" is an hanging ear tea bag product. The outer box centers on the interactive concept of "open the box, activate luck," reinventing tea rituals through playful divination symbols. Five I Ching symbols with auspicious Eastern meanings correspond to five tea flavors. As hot water meets the bag, tea aroma and "good fortune" are released simultaneously. The character (gua) bridges cultural gaps with its dual pun: "ear-hook" for modern convenience and "divination symbol" for timeless wisdom.
Boholo le Phuthelo: Considering the ergonomics of single-handed use and the portability for travel, we have set the dimensions of the outer packaging to 115mm*120mm*35mm, ensuring a comfortable grip while being easy to carry. The inner sealed aluminum foil bag is sized at 100mm*120mm, perfectly fitting the outer box, further enhancing the overall convenience and practicality.
Lithegi: Mystical Consumption, I Ching, Tea Leaves, Drip Tea, Eight Trigrams
Theknoloji ya Tlhahiso: This design follows the principle of simplicity and efficiency, using the most basic lockbox as the outer packaging. The front of the box features a vibrant pink special color, complemented by the exquisite hot-stamping process to display the Chinese characters (kaigua) along with a distinctive brand slogan, creating a strong visual impact and brand recognition. To reduce packaging waste and enhance shipping efficiency, we have opted for adhesive stickers to indicate product flavors and information, eliminating unnecessary materials used in traditional printing. The inner packaging uses aluminum foil bags, optimized for both sealing and color, ensuring product freshness while enhancing the overall aesthetic with carefully chosen colors. This overall solution embodies a design philosophy that balances environmental friendliness, simplicity, and efficiency, while addressing both brand image and logistics convenience.
Phephetso ya Moralo: The challenge of cultural translation is transforming the abstract wisdom of the 64 hexagrams of the *I Ching* into interactive symbols. We select five representative hexagrams and use packaging design to help consumers easily understand their meanings. By associating tea flavors with the hexagrams and using simple icons, we make the concept intuitive, enhancing user engagement. The innovation of drip tea addresses behavioral inertia, breaking the traditional "slow brewing" habit and making tea drinking fast and easy, in line with modern life.
Dipatlisiso: This study uses a mixed-methods approach, surveying young professionals aged 25-35. It aims to create a tea-drinking experience that combines cultural resonance with practical value, addressing the mismatch between traditional tea and modern office environments. The study also tests the cognitive efficiency of I Ching symbols in consumer settings. The goal is to create a new category of "mystical consumption," increase sales and transaction value, and turn ancient wisdom into daily rituals, promoting cultural heritage while balancing functionality and emotional value in design.
Kgothaletso: "Kai Gua" combines Generation Z's love for astrology with the convenience of drip coffee bags, blending ancient divination with modern life. The name plays on the dual meaning of "ear hook" (efficiency) and "divination symbol" (Eastern philosophy). Tearing open the bag evokes the phrase "activating luck," turning the 64 I Ching symbols into office inspiration. This redesign makes tea drinking both a quick "physical technique" and a "spiritual uplift" through symbolic divination.
Nako ya Projeke: The project was launched in March 2024 in Shenzhen, China, and completed in May 2024.
Tsamaiso ya Mosebetsi: After opening the outer box, randomly take out a sealed aluminum foil bag, carefully observe the hexagram on the front, and refer to the interpretation on the back. While savoring the aroma of the tea, you will seamlessly blend practicality with a sense of ceremony. Each cup of tea is not only a refreshing experience but also a symbolic "cheat code activation" moment, offering you a brand-new tea-drinking experience.
Litho tsa Sehlopha: Yin Peng
Mai Jingjing
Wang Kaixin
Litlotla tsa Setshwantsho: Image #1: Photographer Lu Weiyu, KaiGua, 2024.
Image #2: Photographer Lu Weiyu, KaiGua, 2024.
Image #3: Photographer Lu Weiyu, KaiGua, 2024.
Image #4: Photographer Lu Weiyu, KaiGua, 2024.
Image #5: Photographer Lu Weiyu, KaiGua, 2024.