Moralo oa Cyp Boitsebiso ba Khampani ka Pablo Prada Granada ke mohlodi oa khau e hlomphehang haholo ya 2025 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.
TšepeKerafikhe· 2025
Cyp Boitsebiso ba Khampani
Moreki: Construcciónes y Pavimentos
Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Kerafikhe
Mohlodi oa Khau ea Netefaditsweng
Netefatsa Boemo ba Khau bakeng sa #169177Moralo
Mabapi le Cyp Boitsebiso ba Khampani
Cyp e ile ya etela studio e batla kgetho e ntjha ya sebopego sa litšoantšo se tla ntjhafatsa ponalo ya lebitso la bona la kgwebo, e thehe boitsebiso bo ikgethileng empa bo hlophehileng bo bonts'ang boteng le mokgwa wa bona o motjha indastering ya bona. Moralo o felelletseng o emela ditshebeletso le dihlahiswa tsa mantlha tsa khampani ha o ntse o fetisa maikutlo a ts'epo le ts'epahalo. Mohopolo o susumetswa ke melaometheo ya Yin-Yang, e emelang papadi ya matla a hananang, mme o hapa bobedi ba mela ya dihlahiswa tsa mantlha tsa Cyp, e leka-lekanyetsang le ho tlatsa ka nako e le nngwe.
Kamohelo
Mabapi le Moputso oa Tšepe oa A' Design Award
Cyp Boitsebiso ba Khampani ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Cyp Boitsebiso ba Khampani e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Cyp Boitsebiso ba Khampani e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.
Ka Mora Moralo
Sete ya Boraditaba
Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.
- Boleng bo Ikhethang
- CyP's - Construcciones y Pavimentos (Constructions and Pavements) brand design features several distinctive design elements:
A creative use of perspective and symmetry, with a dashed line separating both sides, suggesting transformation and duality. An isometric architectural style that implies construction and building elements, with chevron-like patterns representing volumetric structures and pavement patterns encompassing the company's activity and service offering. - Boholo le Phuthelo
- Brand design source files are vector images, which allow the resizing of images without losing quality, or pixelation.
- Lithegi
- Balance, Duality, Transformation, Movement, Interdependence, Complementary Forces
- Theknoloji ya Tlhahiso
- Adobe Illustrator, Adobe Fresco, iPad Pro 12", Apple Mac Book Pro
- Phephetso ya Moralo
- Finding a balance between the two main components of the visual identity of the logo, while trying to keep it modern, clean, and not cumbersome.
- Dipatlisiso
- A discovery brief questionnaire was delivered to the client, which allowed us to understand the company's values and characteristics, as well as what they wanted to convey. Once this information was discussed and analyzed between parties, we delivered various design alternatives. These designs were filtered and modified until reaching a final version that the client felt correctly represented what they were looking to achieve for their brand.
- Kgothaletso
- Our intent was to represent graphically the company's main service and product offerings, while conveying security and reliability. The name of the company reflects the duality of its main product lines, which at the same time balance and complement each other. We drove inspiration in balanced duality; in the co-existing of these two elements in making the company whole. We found inspiration in duality and balance, complementary forces, interdependence, and transformation; relating to Yin-Yang.
- Nako ya Projeke
- Project started in Bogota, on April of 2024, and was published officially in June 2024
- Tsamaiso ya Mosebetsi
- Brand was designed to be used in various formats. It has multiple versions that make ir flexible enough to be used various mediums and applications to be properly showcased.
- Litho tsa Sehlopha
- Pablo Prada Granada
E Tshehelitsweng
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