Viewpoints Boitsebiso ba Pono ba Pontšo ka Chung Sheng Chen, Ting Yuan and En Yang

Moralo oa Viewpoints Boitsebiso ba Pono ba Pontšo ka Chung Sheng Chen, Ting Yuan and En Yang ke mohlodi oa khau e hlomphehang haholo ya 2025 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

SileveraKerafikhe· 2025

Viewpoints Boitsebiso ba Pono ba Pontšo

ka Chung Sheng Chen, Ting Yuan and En Yang

Moreki: Tainan University of Technology/Product Design Deparment

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Kerafikhe

94,442

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #168919

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Viewpoints Boitsebiso ba Pono ba Pontšo

Viewpoints ke boitsebiso ba pono ba pontšo ya moralo wa thepa ya diterata e neng e tshwaretswe Tainan. Boitsebiso bona bo hokahanya nalane ya dilemo tse 400 ya Tainan le setso sa mehleng ena hammoho le bophelo ba ditselana. Ditshwantsho tse tekilweng ka letsoho le mela e bonolo ya mokgwa wa pene di bontsha batho, dintho le dibaka tikatikanong ya letsatsi le letsatsi. Mebala e kgethilwe e nkilwe meahong ya lehae, ho kenyeletswa setene se sefubedu, marako a mosehla o bobebe le mebala e futhumetseng e totobatsang. Moralo ona o sebediswa diphosetareng, dibukeng tsa tataiso, matshwaong, mecheng ya phatlalatso ya setjhaba le ditlhomong tsa dijithale, mme sebopeho ka seng se fetotswe ho boloka tlhahiso e tshwanang.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Viewpoints Boitsebiso ba Pono ba Pontšo ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Viewpoints Boitsebiso ba Pono ba Pontšo e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Viewpoints Boitsebiso ba Pono ba Pontšo ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Integrating Tainan’s 400-year history into a street furniture design exhibition, this project captures the essence of alleyways and architectural heritage. With a youthful perspective, the visual identity employs a refined color palette and expressive illustrations to depict people, objects, and spaces in daily interactions. Blending life and architecture, the design highlights moments of rest and conversation, inviting viewers to explore Tainan’s culture and envision its future.
Boholo le Phuthelo: Poster A1: Width 594mm x Height 841mm,
Brochure A2:Width 490mm x 524mm,
Digital Banner 1080px x1920px,
Color System: Pantone 7621 CP (Brick Red), Pantone 377 UP (Earth Green), Pantone 654 C (Ocean Blue), Pantone PQ-16-1363 TCX (Wall Orange), Pantone PQ-157 C (Warm Yellow), Pantone 9184 U (Khaki Yellow) with gradient applications.
Lithegi: Tainan 400, Taiwan Design Expo, Street Furniture, Visual Identity, Cultural Design, Public Exhibition, Urban Aesthetics, Alley Culture
Theknoloji ya Tlhahiso: The visual design was created and refined using Adobe Illustrator and Photoshop, incorporating hand-drawn illustrations combined with graphic design. Inspired by Tainan’s architectural colors, such as red brick, pale yellow walls, and vibrant accent tones, it captures the everyday atmosphere of alleys and historical sites.
Printed materials use thick-weight paper with digital printing to ensure color stability and detail accuracy. The design is widely applied to posters, guidebooks, and digital media, with adjustments made for different formats to maintain visual consistency and optimal presentation.
Phephetso ya Moralo: The challenge lies in merging Tainan’s 400-year history with modern design language, preserving cultural depth while presenting a fresh and engaging visual style that appeals to younger generations. Inspired by Tainan’s alleyways and historical sites, the visual identity adopts a simple color palette, playful illustrations, and signature pen-style outlines to vividly depict interactions between people, objects, and spaces, balancing historical richness with contemporary aesthetics.
Dipatlisiso: 1.Cultural Heritage and Innovation: This project integrates Tainan’s 400 year history with modern design through street furniture creations, showcasing the city's unique charm and revitalizing its alleys and historical sites.
2.Education and Practical Application: It provides a hands-on platform for design students, allowing their creativity to be realized in real urban spaces while enhancing their design skills and cultural understanding.
3.Industry-Academia Collaboration: By connecting professional designers with local Tainan businesses, the project adopts an industry-preparatory model, fostering deep cooperation between design education and industry, leading to mutual growth in culture and commercial value.
This project is rooted in Tainan’s cultural context, using innovative approaches to reinterpret historical elements. Through practical design applications, it tests the feasibility and functionality of creative ideas, further exploring the synergy between design education and industrial development.The design also integrates student creativity with industry expertise, ensuring both innovation and practicality. Maintaining visual consistency across multiple media platforms, it effectively conveys Tainan’s street culture and the exhibition’s core theme.
Kgothaletso: ViewPoints, a satellite exhibition of the 2024 Taiwan Design Expo, connects Tainan’s 400-year history with contemporary culture through street furniture design, reflecting alleyway life and its evolving stories. From arcade benches to temple seats, these spaces foster interaction while preserving history. With a youthful perspective, its visual identity uses simple strokes and an illustrative style to capture Tainan’s charm and vibrant energy.
Nako ya Projeke: The project launched in May 2024 and exhibited in Tainan as the satelite exhibition of the Taiwan Design Expo in October.
Tsamaiso ya Mosebetsi: The visual design of ViewPoints is applied to posters, guidebooks, social media, exhibition signage, and digital interactive installations, ensuring a consistent experience across various platforms. With clear design and strong visual identity, it conveys the cultural context of Tainan’s street furniture while enhancing engagement and interaction.
Diphatente: acdesign associates International Co.,Ltd
Litho tsa Sehlopha: ChungSheng Chen
TingYuan Lin
EnYang Chen
EnJia Hsu
WanYun Lo
acdesign Associates International Co.,Ltd
Cultural Affairs Bureau,Tainan City Government
Tainan University of Technology
Litlotla tsa Setshwantsho: acdesign associates International Co.,Ltd