Moralo oa Castanea Nectar Mosebetsi oa Mantlha: Sepakete sa Linotshi ka Inna Kovalenko ke mohlodi oa khau e hlomphehang haholo ya 2025 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.
BoronsePhuthelo· 2025
Castanea Nectar Mosebetsi oa Mantlha: Sepakete sa Linotshi
Moreki: Kyiv Academy of Applied Arts
Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Phuthelo
Mohlodi oa Khau ea Netefaditsweng
Netefatsa Boemo ba Khau bakeng sa #168736Moralo
Mabapi le Castanea Nectar Mosebetsi oa Mantlha: Sepakete sa Linotshi
Mongolo oa Buka: Castanea Nectar ke moralo oa sepakete sa linotshi tsa chestnut. Mokhoa oa setšoantšo sa watercolor o fana ka bobebe ba lipalesa le makhasi a chestnut. Letshwao le sebedisa mela e boreleli, e nang le monola o hokahaneng ho bontša botenya le bonngata ba linotshi tsa chestnut, ha mefuta e thata e hopotsa matla a sefate sa chestnut. Notshi e nyenyane e hokahanya likarolo tsa letshwao. Linotshi li hlahisoa ka nkho ea khalase ea 250 gramo e nang le lebole la 125 ka 55 milimithara, e behoa ka lebokoseng la 85 ka 85 ka 110 milimithara. Moralo o bua ka sefate sa chestnut e le letšoao le tala la Kyiv.
Kamohelo
Mabapi le Moputso oa Boronse oa A' Design Award
Castanea Nectar Mosebetsi oa Mantlha: Sepakete sa Linotshi ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Castanea Nectar Mosebetsi oa Mantlha: Sepakete sa Linotshi e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Castanea Nectar Mosebetsi oa Mantlha: Sepakete sa Linotshi e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.
Ka Mora Moralo
Sete ya Boraditaba
Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.
- Boleng bo Ikhethang
- For the visual part of the brand, a watercolor illustration technique was chosen to convey the lightness of flowers and leaves. The logo, with its smooth, slightly viscous lines, symbolizes the density and richness of chestnut honey, while the strict shapes hint at the strength and resilience of the tree itself. A small bee, diligently creating this golden treasure, became the connecting element of the logo. The process of creating the brand was not only creative but also deeply symbolic. It was important to preserve the spirit of the city, its history, and its modern dynamics, while giving the world something truly unique.
- Boholo le Phuthelo
- The diameter of a 250-gram glass jar is 70–80 mm..
Label size: 125×55 mm.
Box size: 85×85×110 mm. - Lithegi
- Logo, gift, pattern, organic product
- Theknoloji ya Tlhahiso
- The logo was created in a vector program Illustrator, graphic elements and mockups in Photoshop
- Phephetso ya Moralo
- The creative task in creating a gift with chestnut honey was, first, to develop a unique product that would highlight its naturalness and exclusivity; second, to select design elements that reflect the taste and aroma of chestnut honey; and third, to create a harmonious combination of color, shape, and fonts that would make the gift not only attractive but also memorable.
- Dipatlisiso
- The research involved analyzing the honey market and its unique flavor properties. The task was to come up with a concise name that resonates with the project and ideas for its implementation. This included searching for references and mockups for the work.
- Kgothaletso
- The chestnut tree has long been a green symbol of Kyiv. In spring, one can endlessly admire its white and pink candle-like blossoms, and in autumn, delight in gathering its shiny, lacquered fruits. Few in the world produce honey from chestnut flowers. This uniqueness inspired the creators of the brand to craft a truly special product.
Every detail — from the name to the label design — was carefully thought out to create a sense of comfort, warmth, and a return home. Thus, chestnut honey became not just a product, but a piece of Kyiv, offering sweet memories and a chance to feel spring again, no matter where you are. - Nako ya Projeke
- The idea started to take shape at the end of January 2025. In early February 2025, a market and competitor analysis was conducted. The selection of references and sketching of logo options took three days. Logo development took one day. The search for mockups and design rendering took three days.
- Tsamaiso ya Mosebetsi
- A gift with chestnut honey is suitable both for a loved one and a business partner. It tells a story of nature, the city, and the craftsmanship invested in its creation.
Thus, chestnut honey is a meaningful gift that brings warmth, health, and a piece of the Ukrainian soul. - Litlotla tsa Setshwantsho
- Implementation, idea, design Inna Kovalenko
E Tshehelitsweng
Hlahloba ka Ntle ho Designers.org
Fumana dihlahiswa, ditshebeletso le menyetla ho tswa ho balekane ba rona ba papatso.
Tse Ding Tse ka Hlahlojwang
Meralo e Amanang
Hlahloba meralo e meng e hapileng moputso ho tswa mokgahlelong o tshwanang, e kgethilweng ka boleng.