Moralo oa Miniso Land Thekiso ka Xiang Li ke mohlodi oa khau e hlomphehang haholo ya 2025 Moputso oa Khauta oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Sebaka sa Ka Hare le Dipontsho.

KhautaKa Hare· 2025

Miniso Land Thekiso

ka Xiang Li

Mohlodi oa Moputso oa Khauta oa A' Design Award Mokhahleong oa Ka Hare

134,651

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #167818

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Miniso Land Thekiso

Ka hare ho sebaka sa maemo a mararo sa Miniso Land, ho na le libaka tse kholo tse tšelela le mefuta e fetang mashome a supileng ea dihlahiswa tse kopantsweng ho tswa lifatsheng tse fapaneng tsa IP. Moqapi o fihlella kopano ea mefuta e fapaneng le katleho ea tšebeliso ea sebaka ka ho theha libaka tse fapaneng tsa maemo, ho qoba bodutu bo ka bakwang ke maiphihlelo a setso a ho reka a iphetang. Ho tloha sebakeng sa mabokose a sephiri se shebahala eka se kahare ho maboboso a pinki, sebaka se akaretsang se nang le phello ea pono ea montage, sebaka sa diphoofolo tsa lapeng le sebaka sa manko se nang le maikutlo a fapaneng a tlhaho, ho isa sebakeng sa lintho tse butswitsoe se ikutloang eka o kena lefatsheng la lipale tsa bohlale.

Kamohelo

Mabapi le Moputso oa Khauta oa A' Design Award

Miniso Land Thekiso ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Miniso Land Thekiso e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Miniso Land Thekiso e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Within the three-story space of MINISO LAND, there are six major areas and over seventy types of co-branded products from various IP worlds. I achieve a fusion of category diversity and space utilization efficiency by setting up diversified situational zones, avoiding the dullness that traditional repetitive shopping experiences may bring. From the blind box area that seems like in pink bubbles, the comprehensive area with a montage visual effect, the pet area and fragrance area with various senses of nature, to the plush area that feels like entering a fairy tale world, people feel as if they are traversing through a changing theme park.
Lithegi: interior retail
Phephetso ya Moralo: Designer applied the interlocking logic of assembly toys to the scene design, creating shelves modeled after amusement facilities. For functional facilities represented by shelves, designer reconstructed them with such thematic elements, breaking people's established impressions. Traditional shelves that carry goods become vines in the fragrance area and cacti in the pet area, thereby establishing a new value perception of the products for people.
Kgothaletso: The park is a miniature world that integrates universal human values such as happiness, satisfaction, and hope, creating a place with high emotional resonance and identity. People pick up joy here and return with a light mood. The designer abstracts the atmosphere and symbolic meaning of the amusement park, reconstructing a comprehensive platform in the retail space that integrates emotional communication, cultural experience, and brand value.
Nako ya Projeke: Shanghai, China
Litlotla tsa Setshwantsho: Photograph丨SFAP

Bala Tokollo ya Boraditaba

E Tshehelitsweng