What Next Primary Function: Boitsebiso ba Letšoao ka Marko Stanojevic

Moralo oa What Next Primary Function: Boitsebiso ba Letšoao ka Marko Stanojevic ke mohlodi oa khau e hlomphehang haholo ya 2025 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

SileveraKerafikhe· 2025

What Next Primary Function: Boitsebiso ba Letšoao

ka Marko Stanojevic

Moreki: Zero Bureau

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Kerafikhe

85,704

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #164675

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le What Next Primary Function: Boitsebiso ba Letšoao

Book Text: Sephetho sa ho qetela sa pono se finyelloa ka ho nka letšoao le ho le fetolela ho letšoao la potso ka ho le beha holim'a sekwere se senyenyane ka tlase (karolo e ntšitsoeng ea 1/4 ea sekwere se seholo se ka holim'a sona) le ho le beha ntlheng e lekanang ha le ntse le lula le leka-lekane, ho theha maikutlo a pono a khatello ka ho hlophisa bocha ho fokolang ha likarolo. Letšoao la What Next, hammoho le lebitso, ka tsela e itseng ke oxymoron, potso le karabo ka nako e le 'ngoe, ho theha tšitiso. Ka boyona, letšoao-letšoao ke ho se phethahale ho bonolo, ho reriloeng le sesepa se otlolohileng sa puisano, se ikemiselitseng ho theha tse ngata ka boiteko bo fokolang bo kentsoeng.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

What Next Primary Function: Boitsebiso ba Letšoao ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. What Next Primary Function: Boitsebiso ba Letšoao e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. What Next Primary Function: Boitsebiso ba Letšoao ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Logo takes a symbol > and turns it into a question mark by extracting a piece of a big square and putting it rotated on a tipping point of a remaining smaller square below but remaining in balance, producing a new meaning and creating a visual sensation of tension with a minimal rearrangement of elements.
Boholo le Phuthelo: Technically, it is easily producible, makeable, buildable, applicable across various physical or digital forms.
Lithegi: Logo Design, Branding Design, Visual Identity, Visual Communication, Graphic Design
Theknoloji ya Tlhahiso: It is built to meet technical requirements, be an appropriate but intriguing metaphor that is easy to decode and have a simple, clever-twist in execution, hopefully making it distinguishable, relatable, and memorable. As importantly, it is to be a fundamental visual asset generator for the brand, convenient and highly triggering for further seamless creation of various branding assets like bespoke stationary, signage, advertising, memento objects, and so on. It is pushing subtly towards art by enabling playful execution across platforms and expanding the initial brand values further.
Phephetso ya Moralo: Breathing life into a business consultancy and giving it an emotional layer.
Dipatlisiso: Analysis of peer institutions and companies.
Kgothaletso: What Next logo is in a way an oxymoron. In keeping with the company name, it is a Question and an Answer depending on which point of view is optimal for the given context, which creates friction. On its own, without the type, the logomark is a simple, deliberate imperfection and a straightforward communication vessel for the company it is representing, in a sense striving to create a lot with little effort and action invested.
Nako ya Projeke: Designed in late 2023.
Litho tsa Sehlopha: Marko Stanojevic
Litlotla tsa Setshwantsho: Images designed by Marko Stanojevic, executed/rendered by Marko Stanojevic and Quang Tam.