Ken14 Sephuthelo sa Biri ka China Resources Snow Breweries

Moralo oa Ken14 Sephuthelo sa Biri ka China Resources Snow Breweries ke mohlodi oa khau e hlomphehang haholo ya 2025 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

SileveraPhuthelo· 2025

Ken14 Sephuthelo sa Biri

ka China Resources Snow Breweries

Moreki: China Resources Snow Breweries

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Phuthelo

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Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #163372

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Ken14 Sephuthelo sa Biri

Ken 14 ke sephuthelo se entsweng bakeng sa biri e entsweng ka harese ya lehae. Moralo ona o hlahisa ka mokgwa o sa tobang pono ya tlhaho ya masimo a harese a Hulunbuir, o sebedisa mebala e mosweu, e tala le ya kgauta ho hopotsa kgolo ya harese ho tloha peong ho fihlela e butswa. Tlhophiso le mongolo di latela setaele sa dikoranta tsa kgale tsa China, se thusang ho balwa habonolo. Disebediswa di kenyeletsa letlalo la biobased le entsweng ka dithoro tse sebedisitsweng, lesela le sa lohuweng, mokotla wa pampiri ya kraft o ka sebediswang hape le lebokose la pampiri le bolang ka tlhaho, tse kgethilweng ho tshehetsa paballo ya tikoloho.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Ken14 Sephuthelo sa Biri ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Ken14 Sephuthelo sa Biri e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Ken14 Sephuthelo sa Biri ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Ken 14 is the first beer made entirely from domestic raw materials. To highlight the main origin of barley in China, its packaging, abstracting and deconstructing the natural scene of barley fields in Hulunbuir, mainly adopts white, green and golden colors. It practices environmental protection in its whole life cycle to convey green principles. Following the style of Chinese old newspapers, the packaging provides a user friendly reading experience, emotionally resonating with consumers.
Boholo le Phuthelo: Can H167.84 x D66.1mm
Tinplate H189.5 x D65.3mm
Lithegi: Snow beer packaging, trace to the source in nature, barley fields in Hulunbuir, style of Chinese old newspaper, environmental protection in whole life cycle
Theknoloji ya Tlhahiso: The innovative biobased leather alternative made from spent grain is produced without the use of organic solvents, ensuring that the packaging is free of odors and harmful substances.
The environmentally friendly non woven fabric, recyclable kraft paper bag and biodegradable renewable paper box, paired with the well chosen peripheral Ken 14 barley planting can, embody the 4R principles from the inside out, contributing to a green product image.
Phephetso ya Moralo: The challenge was to create the packaging that establishes a cultural and emotional connection between consumers and Ken 14 while realizing environmental and sustainable goals. The designer has utilized the biobased leather alternative made from spent grain, and optimized the production process, to ensure environmentally friendliness. Meanwhile, natural elements from barley fields, coupled with the layout and text arrangement of Chinese old newspaper, enhance the overall visual appeal.
Dipatlisiso: In the context of global efforts to achieve carbon peak and neutrality, the brand actively fulfills its social responsibility by following ESG principles, creating the green beer Ken 14. It uses domestic barley as the main ingredient to promote the development of the domestic barley industry. Its packaging highlights man and nature in harmonious coexistence so that consumers can feel the charm of nature while enjoying the beer, encouraging them to better cherish and protect the environment.
Kgothaletso: Inspired by the vast, boundless barley fields in Hulunbuir, the designer has skillfully abstracted and deconstructed the natural scene, using white, green, and golden colors to vividly recreate the growth journey of barley from seedling to maturity. In this way, consumers can feel as if they were standing in the barley fields full of vigor and hope while enjoying the beer, immersing in the charm of nature.
Nako ya Projeke: The product was designed in January, 2024 in Beijing, and launched in December 16, 2024 in China.
Tsamaiso ya Mosebetsi: The packaging prioritizes interactive experience while focusing on aesthetic appeal. The box features a unique paper texture, suggesting the upscale position of the product and helping consumers better understand the story behind Ken 14. This design not only offers an interesting interactive experience, but also builds a strong cultural and emotional connection between consumers and the brand as they enjoy the beer.
Litho tsa Sehlopha: Qiguang Zhou, Celine Zhou, Yan Yang, Xiaoxue Fu