Moralo oa Easeye Sephutheloana sa Tlatsetso ea Phepo ka Byhealth Co., Ltd. ke mohlodi oa khau e hlomphehang haholo ya 2025 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.
SileveraPhuthelo· 2025
Easeye Sephutheloana sa Tlatsetso ea Phepo
Moreki: Creative Department of BYHEALTH Co., Ltd.
Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Phuthelo
Mohlodi oa Khau ea Netefaditsweng
Netefatsa Boemo ba Khau bakeng sa #163245Moralo
Mabapi le Easeye Sephutheloana sa Tlatsetso ea Phepo
Easeye ke moralo oa sephutheloana bakeng sa tlatsetso ea phepo ea mahlo a bana. Litšoantšo tse ratehang tsa liphoofolo li nka sebaka sa ponahalo ea sephutheloana sa moriana oa setso 'me li fokotsa khanyetso eo bana ba e utloang mabapi le lihlahisoa tse kang meriana. Mahlo a khanyang a liphoofolo a hohela tlhokomelo 'me a bontša molemo oa sehlahisoa bakeng sa pono. Tlhaku e ho lebitso la brand e taketsoe e le leihlo le leholo. Sekoahelo sa botlolo se entsoe ka injection molding ea mebala e meraro. Lesale la ho hula la 13 mm le taboha habonolo, 'me sekoahelo se sebopeho sa khoeli-ngoana se buloa ka letsoho le le leng. Sekoahelo se lula se khomaretse botlolong ho thibela ho lahleha.
Kamohelo
Mabapi le Moputso oa Silevera oa A' Design Award
Easeye Sephutheloana sa Tlatsetso ea Phepo ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Easeye Sephutheloana sa Tlatsetso ea Phepo e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Easeye Sephutheloana sa Tlatsetso ea Phepo ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.
Ka Mora Moralo
Sete ya Boraditaba
Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.
- Boleng bo Ikhethang
- In order to reduce children's resistance to drug-like food, the packaging design of cute animal patterns is used to break the stereotype of traditional drug packaging and reduce the psychological burden of children. The shining eyes of the animals attract attention, visually communicate the benefits of the product on the eyes, and enhance the child's awareness. Professional layout design enhances the credibility of the product and wins the trust of parents.
- Boholo le Phuthelo
- Length 50mm x width 50mm x height 107mm
- Lithegi
- Brand Design, Packaging Design, Vi Design, Health Food Packaging, Visual Design, Eyes, Illustration Design, Animal Design, Logo Ddesign, Bottle Design
- Theknoloji ya Tlhahiso
- The design of the bottle cap uses advanced three-color injection molding technology to ensure tightness. The 13mm wide pull ring has been tested 500 times and can be easily torn by the user. The crescent-shaped canopy design fits the natural curve of the thumb and can be easily pushed open with one hand. The smart connection between the bottle cap and the bottle body avoids the trouble of loss, and takes into account the dual concerns of product quality and user experience.
- Phephetso ya Moralo
- Easeye's logo update featuring animal images captivates children and young parents. The design resonates with consumers on both visual and emotional planes, underscoring environmental consciousness. This strategy not only strengthens the brand's bond with younger audiences but also stimulates market growth and propels the industry towards sustainable practices.
- Dipatlisiso
- Easeye has successfully appealed to children and young parents by updating its logo and incorporating animal images. The new design resonates visually and emotionally with consumers and emphasizes environmental protection. This strengthens the brand's connection with younger consumers, promotes market growth and drives sustainable development of the industry.
- Kgothaletso
- Easeye is a brand focused on eye nutrition. In order to strengthen and expand the children's market, Easeye launched this brand rejuvenation upgrade. This upgrade redesigned the brand logo, the letter e in the brand name was designed as a smart big eye, applied to all product packaging. The cute animal pattern reduces the psychological burden of people, especially children, and the design style is loved by young people.
- Nako ya Projeke
- The project started in November 2023, took six months to complete, and was first listed in April 2024, and has been sold on major e-commerce platforms in China.
- Tsamaiso ya Mosebetsi
- The eye pattern is derived from the letter "e", which intuitively conveys the product function and shows the brand characteristics. Combined with cute animal design, attract young consumers, especially reduce the psychological burden of children. The 13mm pull ring is easy to tear, the crescent lid is easy to open with one hand, and the bottle cap is integrated with the bottle body, preventing loss and improving user experience.
- Diphatente
- Year 2023 Trademark holder BYHEALTH Inc. Health Vision Hammer has been protected by China Copyright Center, year 2023, registration number: Guo Zuodeng ZI-2024-F-00108447, copyright holder: Byhealth Co., Ltd.The bottle cap design on the packaging has been patented, year 2016 Patent number :ZL201620294562.6 Patentee: Byhealth Co., Ltd.
- Litho tsa Sehlopha
- Darren
Guanru
Xiaohong
Kayee
Pure
Gaoda - Litlotla tsa Setshwantsho
- Photo 1: Photographer Feng, Easeye, 2014
Video credits: Darren, Guanru, Kayee
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