Giao Hang Tiet Kiem Moralo wa Letšoao la Kgwebo ka M-N Associates

Moralo oa Giao Hang Tiet Kiem Moralo wa Letšoao la Kgwebo ka M-N Associates ke mohlodi oa khau e hlomphehang haholo ya 2024 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

SileveraKerafikhe· 2024

Giao Hang Tiet Kiem Moralo wa Letšoao la Kgwebo

ka M-N Associates

Moreki: M — N Associates

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Kerafikhe

115,625

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #161550

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Giao Hang Tiet Kiem Moralo wa Letšoao la Kgwebo

Phetoho ya moralo wa letšoao la kgwebo la Giao Hang Tiet Kiem (GHTK) e emela ka nnete sephethephethe le setso sa Vietnam. E susumeditswe ke dikoloi tsa dibaesekele le dimmapa tsa mekgubu, logotype e hlophisitsweng hape le letšoao la Confident Smile di fetisa thabo le tshepo ka kopanyo ya dijithale. Mongolo o tsamaisang o bontsha matla a mafolofolo a libaka tsa litoropo tsa Vietnam, o ikemiselitse ho utlwahala ke babadi ba lehae mehleng ya dijithale. Mokgwa ona o hlabolang o leka-lekanya difa tsa setso le bomamahlale ba sejoale-joale, o hapang boteng ba bophelo bo matla ba litoropo tsa Vietnam.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Giao Hang Tiet Kiem Moralo wa Letšoao la Kgwebo ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Giao Hang Tiet Kiem Moralo wa Letšoao la Kgwebo e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Giao Hang Tiet Kiem Moralo wa Letšoao la Kgwebo ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Giao Hang Tiet Kiem (Saving Delivery or GHTK) is the biggest and leading logistics and delivery service providers in Vietnam. The brand plays a pivotal role in the logistics ecosystem of Vietnam, offering cost-effective, reliable, and efficient delivery services that cater to the diverse needs of businesses and individuals across the country. In January 2022, the brand was made the Vietnam National Brand, proudly recognized for its reliable and affordable delivery services.
Boholo le Phuthelo: Printed in uniforms, helmets, tapes, delivery bags.
Painted delivery vehicles and warehouses.
Signages on buildings
Lithegi: branding, logistic, dynamic, vietnam, green, digital
Theknoloji ya Tlhahiso: We've crafted a dynamic motion for typography appearance, drawing inspiration from the rapid pace of Vietnam's traffic and the vibrant, colorful imagery captured through low shutter speeds. This motion seeks to showcase the beauty of Vietnam's lifestyle in an engaging and energetic manner.
Phephetso ya Moralo: GHTK's brand transformation integrates Vietnamese traffic and culture with a modernized "Confident Smile" icon for digital appeal. Balancing heritage and innovation, it uses diverse design techniques like digital animation to capture Vietnam's dynamism and resonate with local audiences in the digital landscape.
Dipatlisiso: This abstract explores how Vietnam's dynamic traffic system, defined by lighting, speed, and sound, influences design principles. It investigates incorporating these urban elements into brand elements, colors, and motion graphics to create culturally resonant branding strategies, enhancing brand identity and engagement through urban vibrancy.
Kgothaletso: Inspired deeply with the vibrancy of Vietnam traffic and transportation system, all influenced elements such as lighting, speed and sound become the design principles for the brand elements, color choice and motions. The logotype draws from motorcycle wheels, alley maps, and transportation. Paired with the Confident Smile icon, it reflects joy and assurance for shippers and users. Dynamic typography mirrors the traffic pace and colorful imagery of Vietnam for engaging motion.
Nako ya Projeke: The project was done within 6 months and was launched officially February 2024
Tsamaiso ya Mosebetsi: We've explored two operational directions: one focused on efficiency and scalability, streamlining processes for rapid growth and diverse client needs; the other on innovation and customer experience, aiming for unique solutions that enhance engagement. Evaluating these, we aim for a strategy optimizing operations while fostering creativity and customer-centricity, aligning with evolving goals and market demands.
Litho tsa Sehlopha: Creative Director: Duy — N
Digital Director: Anh Nguyễn
Designer: Phúc Trần
Producer: Quân Nguyễn, An Phạm
Project Manager: M — Lan
Portfolio Photography: Wing Chan
Digital Retoucher: An Nguyễn, Phúc Trần
Footage Documentary: GHTK
Model: Lâm Uy Huỳnh