Moralo oa Passion Fruit Bjala ka Jin Zhang ke mohlodi oa khau e hlomphehang haholo ya 2024 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

BoronsePhuthelo· 2024

Passion Fruit Bjala

ka Jin Zhang

Moreki: Wuhan Sanbu Brand Design

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Phuthelo

15,096

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #161420

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Passion Fruit Bjala

Selemo sa 2024 ke Selemo sa Loong (Tarakwane) Chaena. Lebitso la kgwebo la bjala ena ke "Golden Dragon Spring" (Selemo sa Tarakwane ea Kgauta), kahoo mmopi wa moralo o bontsha "tarakwane" e emetseng moya wa kgwebo le moya wa Machaena, e leng ntlha ya bohlokwa ya pono ya sephutheloana sena. Ka nako e tshwanang, ena ke bjala ba setso bo nang le tatso ya mooko wa kgalefo. Mmopi wa moralo o sebedisa makala le makhasi a mooko wa kgalefo, hammoho le dihlooho tsa koro le hops tse bohlokwa haholo bakeng sa ho etsa bjala, ho theha tikoloho e phelang, e totobatsang tatso e forosetsang ya mooko wa kgalefo.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Passion Fruit Bjala ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Passion Fruit Bjala e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Passion Fruit Bjala e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The packaging design uses the branches and leaves of passion fruit, as well as the most important wheat ears and hops for brewing beer, to create a vibrant scene and highlight the refreshing taste of passion fruit. At the same time, 2024 is the the Year of the Loong in China. The brand of this beer is called "Golden Dragon Spring", so the designer depicts the "dragon" representing the brand spirit and Chinese spirit, becoming an important visual element of this package.
Boholo le Phuthelo: height 250mm x diameter 80mm
Lithegi: Beer, Jinlongquan, SANBU Design, Wuhan packaging design
Theknoloji ya Tlhahiso: The bottle is made of iron
Phephetso ya Moralo: As the largest beer manufacturer in Hubei, China, jinlongquan hopes to launch a medium and high-end product that can improve the brand image, which can not only convey the long history of jinlongquan brand, but also make consumers feel the good quality of the product. We should have the unique spiritual symbol of the brand and show the pure product attribute of beer.
Dipatlisiso: Jinlongquan Beer began producing beer in 1978 with an annual beer production capacity of 600000 tons, making it one of the largest beer brewing bases in central China. Jinlongquan Baixiangguo Craft Beer is a mid to high end beer product that is brewed with higher end ingredients, making it fresher and more mellow. Combining 2024 is the the Year of the Loong in China and the "dragon" contained in the brand name, the designer depicts the "dragon" as the main element.
Kgothaletso: The creative inspiration mainly comes from two aspects: first, this beer created in spring, the overall packaging design conforms to the lush scene of spring, and through the combination of elements such as passion fruit branches, fruits, wheat ears, hops, etc., it highlights the refreshing taste; Second, 2024 coincided with the the Year of the Loong in China, and there was also a "dragon" in the brand name, so designers naturally portrayed the "dragon" as the main visual element.
Nako ya Projeke: The project started in Wuhan, China in February 2024 and was completed in March 2024. It is expected to be sold in China in May 2024.
Tsamaiso ya Mosebetsi: The 1L large iron can has a better display area. Copper engraving style illustrations depict rich details, and convey the spiritual symbols of the brand (Chinese Loong) and the product attributes of beer (passion fruit, hops, wheat ears); The combination of purple, gold, and green highlights the passion fruit flavor and vibrant green, forming a rich and layered packaging design scheme.
Diphatente: InBev jinlongquan beer (Hubei) Co., Ltd
Litho tsa Sehlopha: Designer: Jin Zhang
illustration: Jin Zhang