Luliang Highland Vegetables Boitsebiso ba Setshwantsho ka Tian Rui Ling Dong

Moralo oa Luliang Highland Vegetables Boitsebiso ba Setshwantsho ka Tian Rui Ling Dong ke mohlodi oa khau e hlomphehang haholo ya 2024 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

TšepeKerafikhe· 2024

Luliang Highland Vegetables Boitsebiso ba Setshwantsho

ka Tian Rui Ling Dong

Moreki: Shandong Tianrui Smart Marketing Planning Co., Ltd

Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Kerafikhe

11,770

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #161048

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Luliang Highland Vegetables Boitsebiso ba Setshwantsho

Luliang Highland Vegetables ke boitsebiso ba setshwantsho sa sebaka bo entsweng bakeng sa sebaka sa temo ya meroho ya thaba e phahameng naheng ya China. Lets'oao lena le hahilwe ho dikaneletsa setshwantsho sa medaele ya gauda, e leng letshwao le tsebahalang la boleng le bokgabane. Bohareng ba pono ho eme nonyana e tshwereng moroho ka molomo, e susumelitsweng ke polelo ya sebakeng seo e reng ke nonyana feela e tsebang hore na moroho o motle. Leseli, dinonyana le meroho ke dintho tse ka sehloohong tsa ponahalo. Boitsebiso bona bo totobatsa sebaka se seholo sa temo, mekgwa ya temo e sireletsang tikoloho, le tikoloho e hlwekileng ya tlhaho ya sebaka seo.

Kamohelo

Mabapi le Moputso oa Tšepe oa A' Design Award

Luliang Highland Vegetables Boitsebiso ba Setshwantsho ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Luliang Highland Vegetables Boitsebiso ba Setshwantsho e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Luliang Highland Vegetables Boitsebiso ba Setshwantsho e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: For regional public brand identity newly designed for Luliang Highland Vegetables. The Gold Medal logo image is a key element symbolizing uniqueness and importance. The main object of the design is to accent its excellence in China highland vegetable industry, as well as its extensive cultivation area and leading stance in the market due to exceptional climatic conditions. This has earned the brand public recognition for maintaining the pristine ecology and delivering high quality vegetables.
Boholo le Phuthelo: Luliang County central square outdoor advertising
Kunming Luliang County highway outdoor advertising
Size: 5.25X13.8 M
Lithegi: Logo, Gold Medal, Vegetable, Pristine, Compelling, Prominent
Theknoloji ya Tlhahiso: In the conceptual design phase, the project team engaged in extensive and intensive consultations to refine and establish the dominant visual elements of the logo design. These elements included symbolic textual and graphic elements such as light, birds, and vegetables. To accurately convey these elements, the team spent a lot of time in optimizing hundreds of prototypes and adjusting color combinations, in order to ensure that the finalized version of the gold medal image would be perceived the best in visual and textural appeal.
Phephetso ya Moralo: Accurately proving the prominent stance in China highland vegetables and its ecological attributes are crucial for designing a logo for Luliang Highland Vegetables. By incorporating the gold medal symbol and the top production endorsement, along with elements of theater, personality, and interaction, the team enhanced the brand identity, fostered engagement with consumers, and improved communication.
Dipatlisiso: The design team spent months in conducting field work in Luliang, Yunnan, to gain a comprehensive understanding and enhance the core visual elements of the logo design. Throughout the research process, the members delved into the distinct climatic and topographical conditions, and analyzed the ecological cultivation practices adhered by local community. This not only underscored the importance of health and environmental sustainability but also provided valuable insights for the design process.
Kgothaletso: The Gold Medal, being associated as a symbol of excellence and high quality in culture and society, resonates with people's perception of the brand. The deep connection between Luliang Highland Vegetables and the values behind the Gold Medal has been crucial in gaining extensive recognition, serving as a source of inspiration for the design.
Nako ya Projeke: The design phase of the project commenced on 10 January 2023 and wrapped in June of the same year. The final product debuted and implemented on 16 October 2023, in Luliang County.
Tsamaiso ya Mosebetsi: An image of a bird holding a vegetable in its mouth, standing in the visual focus of the logo, was inspired by a local proverb in Luliang who knows if the vegetables are good or not, only the bird knows. This proverb suggests the adherence to the eco friendly principles of crop cultivation in the region and emphasizes the importance of personal taste experience in assessing food quality over external evaluations based solely on how it looks like. The pattern conveys a respect for the purity of nature and the pursuit for unprocessed state.
Litho tsa Sehlopha: Xun Gao，Yang Li
Litlotla tsa Setshwantsho: Xun Gao，Yang Li