Extra Melty Upgrade Sephutheloana sa Minti ka ShinyBay Design

Moralo oa Extra Melty Upgrade Sephutheloana sa Minti ka ShinyBay Design ke mohlodi oa khau e hlomphehang haholo ya 2024 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

BoronsePhuthelo· 2024

Extra Melty Upgrade Sephutheloana sa Minti

ka ShinyBay Design

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Phuthelo

14,851

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #160786

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Extra Melty Upgrade Sephutheloana sa Minti

Sehlopha sa moralo se ile sa tsamaya ka mohopolo wa lehlwa le qhibilihang, se emela thepa ya sehlahiswa sa ho fokotsa kgatello. Ho ile ha kgathollwa hore ho bolokwe dikarolo tsa lebitso tsa kgwebo tse tsebahalang tse kang logo ya EXTRA le swoosh, kahoo sehlopha sa moralo se ile sa ntshetsapele swoosh ka pono e ba tsela ya ski ho theha pono moo setshwantsho sa cartoon se ka ipshinarang, se bontsha sehlooho. Ho bonahala hore senyenyane se ile sa bapala karolo e fetang feela pontshiso ya tatso, empa e le seboto sa lehlwa se hlakileng, se phethileng pale. Morero ke hore nakong ya ho latswa minti, e tlisetse boiphihlelo bo tshwanang le ho sebota lehlweng ka molemong hammoho le menahong ya bareki.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Extra Melty Upgrade Sephutheloana sa Minti ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Extra Melty Upgrade Sephutheloana sa Minti e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Extra Melty Upgrade Sephutheloana sa Minti e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Our design concept revolved around the idea of 'melting snow', symbolizing the stress-relieving properties of the product.
It was requested to retain recognizable brand elements such as the Extra logo and the swoosh, hence we visually evolved the swoosh into a ski run, creating a scene for the cartoon character to have fun, echoing the theme of melting snow.
You will notice that the fruit plays not only a flavor cue, but also a vivid snowboard that completes the storytelling.
We would imagine that at the moment of tasting the mints, an alpine skiing-like experience will emerge in consumers' mouths and minds.
Lithegi: IP integration, Visual assets enhancement, Brand identity, Consumer interaction
Phephetso ya Moralo: We were challenged to interpret the existing brand assets from the abstract 'swoosh' to meaningful and easily echoable elements. We explored different possibilities, taking into account brand personality, consumer preferences and local trends, and worked with the branding team on the final touches.
Kgothaletso: The inspiration came from the insight that modern consumers face increasing stress in their daily lives, which builds up over time like a snowball. The brand aims to be the key to melt these stress, hence the concept of 'melting snow'. The design solution seeks to evoke pleasure and relaxation through playful characters and dynamic visuals, creating a positive consumer experience.
Nako ya Projeke: 6 months in Shanghai,China
Litlotla tsa Setshwantsho: ShinyBay Design

Bala Tokollo ya Boraditaba

E Tshehelitsweng