Seawool Morero wa Boitsebiso ba Kgwebo ka Chungsheng Chen and Eddie Wang

Moralo oa Seawool Morero wa Boitsebiso ba Kgwebo ka Chungsheng Chen and Eddie Wang ke mohlodi oa khau e hlomphehang haholo ya 2024 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

TšepeKerafikhe· 2024

Seawool Morero wa Boitsebiso ba Kgwebo

ka Chungsheng Chen and Eddie Wang

Moreki: Tainan University of Technology/Product Design Deparment

Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Kerafikhe

14,446

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #160731

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Seawool Morero wa Boitsebiso ba Kgwebo

Lebitso la kgwebo le kopanyang feshene le tswelellopele e tsitsitseng, le kopanya makgapetla a dikofi tsa leoatleng a ntjhafatsweng le mekgwa ya boseprofeshenale le setaele bophelong ba letsatsi le letsatsi. Logo, e hlahisitsweng ka ditlhaku tse kgolo, e emela moya wa ntjhafatso e tswellang pele mme ditlhaku tse pedi tsa o di emela tswelellopele e tsitsitseng e potolohileng, e supa phedisetsonyane e sa khutsweng. Moralo kakaretso o bontsha boikgethello, o emela takatso ya feshene le boleng. Fonte e tlwaelehileng e kopanya dikarolo tsa maqhubu le motsamao o nyollohang, e bontsha tlhompho ya yona tlhahong le tswelelopele e tswellang pele. Lebitso la kgwebo le phelang, le a ntjhafatsa mme ke moetapele ka bobedi mekheng ya feshene le tikoloho.

Kamohelo

Mabapi le Moputso oa Tšepe oa A' Design Award

Seawool Morero wa Boitsebiso ba Kgwebo ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Seawool Morero wa Boitsebiso ba Kgwebo e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Seawool Morero wa Boitsebiso ba Kgwebo e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Seawool the brand logo incorporates elements of wave, upward motion and intricate details, symbolized respect for the natural environment, continuous progress, and top quality. The dual letter o represent perpetual sustainability and ever-evolving. It is vibrant, innovative, that leads both fashion and eco-friendly trends. Put on seawool as the brand slogan, encourage people to discover warmth and enjoyable when wearing seawool apparel, experiencing a unique lifestyle attitude towards sustainability.
Boholo le Phuthelo: SEAWOOL Logo: Letters are all in uppercase
Color system : primary color is Sustainable Blue, supplemented by Wool Yellow and Oyster Grey.
Lithegi: Branding, Oyster shell, Recycle, Sustainability, Visual Identity, Logo.
Theknoloji ya Tlhahiso: The Branding project all done in Adobe Illustrator and Photoshop software.
Phephetso ya Moralo: The challenge lies in imbuing the Seawool brand with a sense of sophistication while embodying the brand spirits of sustainable, innovative, and approachable. To achieve this goal, the design team has crafted a completely new brand image for Seawool based on these criteria.
Dipatlisiso: Seawool is a brand that blends fashion and sustainability, integrating recycled oyster shells with professional techniques and style into everyday life. Moreover, it continuously develops new technologies to explore future possibilities, creating more choices for the brand and establishing a new paradigm. By merging expertise with fashion, Seawool focuses on the quality of clothing, emphasizing softness, comfort, and the pursuit of individual style.
Kgothaletso: The excessive oyster shell waste along Taiwan coastal line has caused serious environment issue. By recycled the discarded oyster shells and mixed with recycle PET bottle to develop the functional fiber. Seawool yarn, the word derived from sea and wool, means this innovative yarn with woolen touch which develop from the sea resources. Seawool served a strong image to the new brand, deepen consumer awareness of its distinct characteristics, a brand that leads both fashion and sustainability.
Nako ya Projeke: The Branding project commenced in Sept.2022 and concluded in May,2023.
Tsamaiso ya Mosebetsi: The logo can be used in many places, not only on clothing labels and packaging but also on business cards, websites, and social media platforms. This helps maintain visual consistency for the brand and enhances its visibility and recognition, attracting more people to learn about the brand.
Diphatente: Trademark: Creative Tech Textile Co., Ltd.
Litho tsa Sehlopha: ChungSheng Chen
Eddie Wang
TingYuan Lin
EnYang Chen
Tainan University of Technology/Product Design Dept
Acdesign Associates International Co.,Ltd
Creative Tech Textile Co., Ltd
Hans Global LLC.
Litlotla tsa Setshwantsho: All images copyright: Acdesign Associates International Co.,Ltd.